I am a design professional with over 9 years of experience in graphic design, web design, marketing, and branding. I specialize in print and digital creative communication that addresses social and environmental challenges. As a brand strategist, social entrepreneur, and artist, I deliver high-impact campaigns, visual identity systems, and end-to-end event production, partnering with international NGOs, government bodies, and private sector clients. I’m passionate about supporting strategic priorities, boosting brand recognition, driving fundraising, and fostering meaningful community connections through thoughtful, accessible design. My work spans Creative Direction, branding, and campaign development, with a track record of collaborating across cross-functional teams in fast-paced settings. I’m committed to learning, resilience, and self-care to sustain creative energy while delivering measurable results and lasting impact for organizations I believe in.

AWALE SULIAMAN

I am a design professional with over 9 years of experience in graphic design, web design, marketing, and branding. I specialize in print and digital creative communication that addresses social and environmental challenges. As a brand strategist, social entrepreneur, and artist, I deliver high-impact campaigns, visual identity systems, and end-to-end event production, partnering with international NGOs, government bodies, and private sector clients. I’m passionate about supporting strategic priorities, boosting brand recognition, driving fundraising, and fostering meaningful community connections through thoughtful, accessible design. My work spans Creative Direction, branding, and campaign development, with a track record of collaborating across cross-functional teams in fast-paced settings. I’m committed to learning, resilience, and self-care to sustain creative energy while delivering measurable results and lasting impact for organizations I believe in.

Available to hire

I am a design professional with over 9 years of experience in graphic design, web design, marketing, and branding. I specialize in print and digital creative communication that addresses social and environmental challenges. As a brand strategist, social entrepreneur, and artist, I deliver high-impact campaigns, visual identity systems, and end-to-end event production, partnering with international NGOs, government bodies, and private sector clients. I’m passionate about supporting strategic priorities, boosting brand recognition, driving fundraising, and fostering meaningful community connections through thoughtful, accessible design.

My work spans Creative Direction, branding, and campaign development, with a track record of collaborating across cross-functional teams in fast-paced settings. I’m committed to learning, resilience, and self-care to sustain creative energy while delivering measurable results and lasting impact for organizations I believe in.

See more

Language

English
Fluent

Work Experience

Creative Director / Founder at Lool Branding
January 1, 2021 - Present
Delivered multiple freelance projects across diverse sectors under 'Lool Branding' by representing contractual matters with clients, resulting in the delivery of agreed-upon performances. Led technical promotion and marketing strategies by assessing brand health and conducting audits. Developed and designed products and awareness campaign initiatives, executing event management for high-profile events.
Creative Consultant & Communications Designer at Central Bank of Somaliland
January 1, 2025 - January 1, 2026
Directed and managed the entire governmental event and visual branding for the 2025 Anti-Money Laundering Conference (IDLO-funded). Conceptualized and executed a national public awareness campaign, reaching audiences across various regions. Developed a visual design for the 2026 Annual Report using InDesign.
Brand Identity Designer at Arrin Inc
January 1, 2025 - December 31, 2025
Designed a complete brand identity system including logo, website, and visual identity guidelines, delivering a market-ready brand from concept to launch. Executed the full interior branding for Arrin's main studio space.
Business Development Consultant at National Printing Agency
January 1, 2025 - December 31, 2025
Conducted a technical and creative department assessment for the National Printing Agency of Somaliland (2025), resulting in a new business model that integrated three new revenue streams.
Marketing Consultant at Dahabshiil Group
January 1, 2025 - December 31, 2025
Conducted a comprehensive marketing and distribution channel assessment for Dahabshiil Group's Fishing Company 'Somtuna,' delivering strategic recommendations to optimize market penetration across East African markets. Designed logo, packaging, and full launch materials for Dahabshiil Group's 'Dahab' gums and resins product line, creating a cohesive new product brand from scratch.
Event Director & Creative Producer at Ministry of Information, Culture & National Guidance
January 1, 2025 - December 31, 2025
Directed and managed Somaliland's National Cultural Conference (2025), a 2-day event with 500 delegates, coordinating branding, logistics, and stakeholders. Brand design and execution of the conference opening by the President of Somaliland.
Brand Strategist, Advertisement & Media Consultant at Somtuna Fishing Company
January 1, 2023 - December 31, 2024
Built Somtuna's complete brand ecosystem—from a brand manual to redesigned labels, packaging, a new website, and a full social media strategy—projecting a 30% Year 1 revenue increase and positioning the company for domestic and export markets. Represented the brand at the USAID Trade Fair in Addis Ababa (2023).
Creative Lead & Campaign Director at Save the Children
January 1, 2021 - December 31, 2024
Scripted, directed, and produced all creative content for the global 'Back to School' campaign (2021), including billboards, plays, and infographics/animations deployed across a four-region community outreach tour. Created custom art illustrations for an awareness program on parenting and strategies for raising children, translating complex public health messaging into accessible visuals.
Event Manager & Creative Producer at Ministry of Agricultural Development
January 1, 2021 - December 31, 2021
Managed an OXFAM-funded Agriculture Development Symposium (2021), handling branding, media, logistics, and on-site execution for a nationally significant policy event. Delivered consistent, high-quality event experiences across government and NGO mandates, managing multi-stakeholder expectations.
Marketing Consultant at Dahabshiil Group — Somtuna Fishing Company
January 1, 2025 - Present
Led a comprehensive marketing and distribution channel assessment for Somtuna's fishing operations, delivering strategic recommendations to improve market penetration in East Africa. Designed logo, packaging, and launch materials for the 'Dahab' gums and resins product line, creating a cohesive new brand from scratch.

Education

Programming with JavaScript at Meta / Coursera
January 1, 2024 - January 1, 2024
Introduction to Front-End Development at Meta / Coursera
January 1, 2023 - January 1, 2023
CompTIA IT Fundamentals+ at Hurbad Institute of Technology UK
January 1, 2022 - January 1, 2022
Introduction to Digital Journalism at Reuters
January 1, 2022 - January 1, 2022
Bachelor of Arts – Development Studies at Gollis University
January 11, 2030 - January 1, 2017
Creating and Developing Local NGOs at Gollis University
January 11, 2030 - January 1, 2016
Bachelor of Arts – Development Studies at Gollis University
January 11, 2030 - January 1, 2017
Creating and Developing Local NGOs at Gollis University
January 1, 2016 - January 1, 2016

Qualifications

CompTIA IT Fundamentals+
January 1, 2022 - May 19, 2026
Introduction to Front-End Development
January 1, 2023 - May 19, 2026
Programming with JavaScript
January 1, 2024 - May 19, 2026
Introduction to Digital Journalism
January 1, 2022 - May 19, 2026
CompTIA IT Fundamentals+
January 11, 2030 - January 1, 2022
Introduction to Front-End Development
January 11, 2030 - January 1, 2023
Programming with JavaScript
January 11, 2030 - January 1, 2024
Introduction to Digital Journalism
January 11, 2030 - January 1, 2022

Industry Experience

Non-Profit Organization, Government, Professional Services, Media & Entertainment, Education, Manufacturing