rachelr
Creative director and multidisciplinary designer with a refined eye for colour, texture, and brand identity.
About
Creative director and multidisciplinary designer with a refined eye for colour, texture, and brand identity. I work across textile design, art direction, graphic design, and colour consultancy to help fashion, food & beverage, and health & wellness brands build cohesive, compelling visual worlds.
Whether it’s developing a brand identity from the ground up, directing a visual campaign, or bringing a textile concept to life, I bring both strategic thinking and hands-on craft to every project.
Open to freelance collaborations with brands that value intentional, thoughtful design.
- 18 years' experience
- Joined May 2026
Industry experience
- Travel & Hospitality
- Consumer Goods
Work experience· 5 roles
Co-founded a Vancouver lifestyle brand, establishing the full visual identity from scratch, including brand system, product design aesthetic, packaging, and seasonal creative direction.
Co-founded and led a Vancouver-based creative agency, driving the full creative vision across branding, large-scale mural installations, and immersive art experiences. Oversaw all creative strategy, client relationships, and project execution from initial concept through to final install. Built a collaborative studio culture rooted in artistic integrity and boundary-pushing design.
Led seasonal colour trend research and direction, print theme development, textile prints, and applied graphics for ivivva, lululemon's youth athleisure line. Translated global trend intelligence into cohesive, commercially successful seasonal collections with strong emphasis on colour storytelling and surface design.
Education
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