Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creative director and multidisciplinary designer with a refined eye for colour, texture, and brand identity. I work across textile design, art direction, graphic design, and colour consultancy to help fashion, food & beverage, and health & wellness brands build cohesive, compelling visual worlds. Whether it's developing a brand identity from the ground up, directing a visual campaign, or bringing a textile concept to life, I bring both strategic thinking and hands-on craft to every project. Open to freelance collaborations with brands that value intentional, thoughtful design.…Creative director and multidisciplinary designer with a refined eye for colour, texture, and brand identity. I work across textile design, art direction, graphic design, and colour consultancy to help fashion, food & beverage, and health & wellness brands build cohesive, compelling visual worlds. Whether it's developing a brand identity from the ground up, directing a visual campaign, or bringing a textile concept to life, I bring both strategic thinking and hands-on craft to every project. Open to freelance collaborations with brands that value intentional, thoughtful design.

rachelr

Textile Designer, Artist, Art Director, +3





Creative director and multidisciplinary designer with a refined eye for colour, texture, and brand identity. I work across textile design, art direction, graphic design, and colour consultancy to help fashion, food & beverage, and health & wellness brands build cohesive, compelling visual worlds. Whether it's developing a brand identity from the ground up, directing a visual campaign, or bringing a textile concept to life, I bring both strategic thinking and hands-on craft to every project. Open to freelance collaborations with brands that value intentional, thoughtful design.…Creative director and multidisciplinary designer with a refined eye for colour, texture, and brand identity. I work across textile design, art direction, graphic design, and colour consultancy to help fashion, food & beverage, and health & wellness brands build cohesive, compelling visual worlds. Whether it's developing a brand identity from the ground up, directing a visual campaign, or bringing a textile concept to life, I bring both strategic thinking and hands-on craft to every project. Open to freelance collaborations with brands that value intentional, thoughtful design.

Available to hire

Creative director and multidisciplinary designer with a refined eye for colour, texture, and brand identity. I work across textile design, art direction, graphic design, and colour consultancy to help fashion, food & beverage, and health & wellness brands build cohesive, compelling visual worlds.

Whether it’s developing a brand identity from the ground up, directing a visual campaign, or bringing a textile concept to life, I bring both strategic thinking and hands-on craft to every project.

Open to freelance collaborations with brands that value intentional, thoughtful design.

Skills

Surface Pattern Design

Illustration

Experience Level

Adobe Illustrator

Expert

T-shirt Design

Expert

Artwork

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director, Textile & Graphic Artist at Radcastle

August 1, 2008 - Present

Long-running independent creative practice delivering graphic art, surface & print design, and art direction for lifestyle fashion and accessories brands. Expertise spans all-over prints, repeat patterns, placement graphics, embellishment direction, and digital illustration, supported by deep knowledge of printing processes, fabric, and seasonal trend forecasting.

Co-Founder, Creative Director & Muralist at WKNDRS

June 11, 2015 - March 20, 2026

Co-founded and led a Vancouver-based creative agency, driving the full creative vision across branding, large-scale mural installations, and immersive art experiences. Oversaw all creative strategy, client relationships, and project execution from initial concept through to final install. Built a collaborative studio culture rooted in artistic integrity and boundary-pushing design.

Co-Founder & Design Director at Holaday

April 11, 2022 - January 16, 2025

Co-founded a Vancouver lifestyle brand, establishing the full visual identity from scratch, including brand system, product design aesthetic, packaging, and seasonal creative direction.

Graphic Artist & Colour Designer at lululemon athletica (ivivva)

February 14, 2014 - May 17, 2017

Led seasonal colour trend research and direction, print theme development, textile prints, and applied graphics for ivivva, lululemon's youth athleisure line. Translated global trend intelligence into cohesive, commercially successful seasonal collections with strong emphasis on colour storytelling and surface design.

Applied Graphic Designer at Aritzia (TNA)

January 14, 2009 - January 16, 2013

Designed placement prints, embellishments, and apparel graphics for TNA seasonal collections, collaborating with product and merchandising teams to ensure designs translated effectively from concept to final garment.