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Hi, I’m Harriet, a content and social media lead with a passion for scalable brand storytelling. I specialise in building creator-led, data-informed content strategies that drive engagement and growth across Instagram, TikTok, and YouTube. I thrive on turning ideas into measurable campaigns and guiding cross-functional teams to deliver high-impact outputs. From launching multi-platform content systems to partnering with creators and local businesses, I turn audience insight into creative, revenue-driving output while mentoring teams to keep campaigns on track.…Hi, I’m Harriet, a content and social media lead with a passion for scalable brand storytelling. I specialise in building creator-led, data-informed content strategies that drive engagement and growth across Instagram, TikTok, and YouTube. I thrive on turning ideas into measurable campaigns and guiding cross-functional teams to deliver high-impact outputs. From launching multi-platform content systems to partnering with creators and local businesses, I turn audience insight into creative, revenue-driving output while mentoring teams to keep campaigns on track.

Harriet Pennington-Yates

Content Creator, Social Media Manager, Creative Director, +2

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Hi, I’m Harriet, a content and social media lead with a passion for scalable brand storytelling. I specialise in building creator-led, data-informed content strategies that drive engagement and growth across Instagram, TikTok, and YouTube. I thrive on turning ideas into measurable campaigns and guiding cross-functional teams to deliver high-impact outputs. From launching multi-platform content systems to partnering with creators and local businesses, I turn audience insight into creative, revenue-driving output while mentoring teams to keep campaigns on track.…Hi, I’m Harriet, a content and social media lead with a passion for scalable brand storytelling. I specialise in building creator-led, data-informed content strategies that drive engagement and growth across Instagram, TikTok, and YouTube. I thrive on turning ideas into measurable campaigns and guiding cross-functional teams to deliver high-impact outputs. From launching multi-platform content systems to partnering with creators and local businesses, I turn audience insight into creative, revenue-driving output while mentoring teams to keep campaigns on track.

Available to hire

Hi, I’m Harriet, a content and social media lead with a passion for scalable brand storytelling. I specialise in building creator-led, data-informed content strategies that drive engagement and growth across Instagram, TikTok, and YouTube. I thrive on turning ideas into measurable campaigns and guiding cross-functional teams to deliver high-impact outputs.

From launching multi-platform content systems to partnering with creators and local businesses, I turn audience insight into creative, revenue-driving output while mentoring teams to keep campaigns on track.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Content & Social Media Lead (Paid & Organic) at LANX

October 1, 2025 - Present

Lead social-first content and creative strategy for a digital-first retail brand; developed content across Instagram, TikTok, YouTube and paid channels; built scalable content systems and cross-functional collaboration with performance teams; managed weekly content calendars and end-to-end production; initiated creator-led and founder-led formats; analyzed performance and optimized campaigns.

Founder at Zoo Lane

November 1, 2020 - May 1, 2024

Founded and ran a vintage homeware brand, overseeing branding, marketing and ecommerce; developed product-led content and social campaigns; built brand identity and drove online sales.

Freelance Editor at UC Today

January 1, 2019 - February 1, 2019

Delivered animation and video content to briefs with tight deadlines; collaborated with editors and clients to meet requirements.

Intern Editor / Videographer at Westlands

September 1, 2018 - January 1, 2019

Supported video production, editing and shoot setup across studio and on-location projects.

Customer Service Advisor at Vodafone Automotive

March 1, 2019 - January 1, 2023

Developed strong communication and problem-solving skills through direct customer interaction; contributed to efficiency and service quality.

Studio Runner (Intern) at Logistics

January 1, 2012 - January 1, 2014

Assisted with production tasks within a studio environment, providing support across shoots and on-location work.