Juan Lagos
I build brands people don't just buy — they believe in. Creative Director and Brand Strategist with 10+ years turning blank canvases into compelling brands.
About
I build brands people don’t just buy — they believe in. Creative Director and Brand Strategist with 10+ years turning blank canvases into compelling brands. I’ve launched my own DTC consumer brand from zero, led agencies, and managed everything from brand identity and content strategy to paid social campaigns and conversion copy.
My edge? I don’t just make things look good. I make things sell. I thrive on building end-to-end brand systems—from identity to funnel copy—that drive growth for DTC and eCommerce brands.
- 9 years' experience
- Joined May 2026
Skills· 8
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Consumer Goods
- Retail
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience· 5 roles
Launched Chile's first MicroModal Air® DTC men's underwear brand from zero — naming, brand identity, Shopify store UX, conversion copy, Meta Ads funnels, influencer outreach, and email flows. Wrote all product copy, ad creatives, and email sequences. Drove brand from concept to live DTC store in under 6 months.
Founded and operate a campervan conversion, rental, and sales business. Self-taught in vehicle mechanics, electrical systems, and carpentry. Manages full operations: fleet, sales, digital marketing, and customer experience.
Led social media design and content strategy for multiple UK-based clients. Adobe Premiere Pro video production, SEO, and performance reporting.
Education
Certifications and awards
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