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I build brands people don't just buy — they believe in. Creative Director and Brand Strategist with 10+ years turning blank canvases into compelling brands. I've launched my own DTC consumer brand from zero, led agencies, and managed everything from brand identity and content strategy to paid social campaigns and conversion copy. My edge? I don't just make things look good. I make things sell. I thrive on building end-to-end brand systems—from identity to funnel copy—that drive growth for DTC and eCommerce brands.…I build brands people don't just buy — they believe in. Creative Director and Brand Strategist with 10+ years turning blank canvases into compelling brands. I've launched my own DTC consumer brand from zero, led agencies, and managed everything from brand identity and content strategy to paid social campaigns and conversion copy. My edge? I don't just make things look good. I make things sell. I thrive on building end-to-end brand systems—from identity to funnel copy—that drive growth for DTC and eCommerce brands.

Juan Lagos

Creative Director, Brand Strategist, Copywriter, +2

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I build brands people don't just buy — they believe in. Creative Director and Brand Strategist with 10+ years turning blank canvases into compelling brands. I've launched my own DTC consumer brand from zero, led agencies, and managed everything from brand identity and content strategy to paid social campaigns and conversion copy. My edge? I don't just make things look good. I make things sell. I thrive on building end-to-end brand systems—from identity to funnel copy—that drive growth for DTC and eCommerce brands.…I build brands people don't just buy — they believe in. Creative Director and Brand Strategist with 10+ years turning blank canvases into compelling brands. I've launched my own DTC consumer brand from zero, led agencies, and managed everything from brand identity and content strategy to paid social campaigns and conversion copy. My edge? I don't just make things look good. I make things sell. I thrive on building end-to-end brand systems—from identity to funnel copy—that drive growth for DTC and eCommerce brands.

Available to hire

I build brands people don’t just buy — they believe in. Creative Director and Brand Strategist with 10+ years turning blank canvases into compelling brands. I’ve launched my own DTC consumer brand from zero, led agencies, and managed everything from brand identity and content strategy to paid social campaigns and conversion copy.
My edge? I don’t just make things look good. I make things sell. I thrive on building end-to-end brand systems—from identity to funnel copy—that drive growth for DTC and eCommerce brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Creative Director at Feel Good®

February 1, 2025 - Present

Launched Chile's first MicroModal Air® DTC men's underwear brand from zero — naming, brand identity, Shopify store UX, conversion copy, Meta Ads funnels, influencer outreach, and email flows. Wrote all product copy, ad creatives, and email sequences. Drove brand from concept to live DTC store in under 6 months.

Founder & CEO at Van Builders Chile

January 1, 2022 - Present

Founded and operate a campervan conversion, rental, and sales business. Self-taught in vehicle mechanics, electrical systems, and carpentry. Manages full operations: fleet, sales, digital marketing, and customer experience.

Creative Director at Más Verde Comunicaciones

May 1, 2013 - December 31, 2015

Led creative direction for a full-service agency — brand identity, advertising campaigns, and graphic design for 30+ clients across industries. Built and managed a creative team from the ground up over 8 years.

Digital Marketing & Social Media Designer at Wedigital · Switch Digital

December 1, 2021 - July 31, 2023

Led social media design and content strategy for multiple UK-based clients. Adobe Premiere Pro video production, SEO, and performance reporting.

Founder & CEO at City Clean

January 1, 2016 - December 31, 2017

Founded a professional window cleaning company from zero — built client base, managed team and operations independently.