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Hi, I’m Valeria Montoya, a digital designer with 4+ years bridging brand identity, UX/UI, and performance marketing across Colombia and Australia. I translate business goals into visual systems—from Figma prototypes and Shopify UX to motion graphics and conversion-focused Meta Ads. I founded Veyra Active, owning the full pipeline from brand strategy to e-commerce UI and paid social. I’m bilingual, remote-ready, and available now. I’m passionate about crafting cohesive brand experiences that convert, from logo systems to product interfaces, and I enjoy collaborating with strategy and marketing teams to drive measurable growth.…Hi, I’m Valeria Montoya, a digital designer with 4+ years bridging brand identity, UX/UI, and performance marketing across Colombia and Australia. I translate business goals into visual systems—from Figma prototypes and Shopify UX to motion graphics and conversion-focused Meta Ads. I founded Veyra Active, owning the full pipeline from brand strategy to e-commerce UI and paid social. I’m bilingual, remote-ready, and available now. I’m passionate about crafting cohesive brand experiences that convert, from logo systems to product interfaces, and I enjoy collaborating with strategy and marketing teams to drive measurable growth.

Valeria Montoya

Designer, Brand Designer, UX Designer, +2

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Hi, I’m Valeria Montoya, a digital designer with 4+ years bridging brand identity, UX/UI, and performance marketing across Colombia and Australia. I translate business goals into visual systems—from Figma prototypes and Shopify UX to motion graphics and conversion-focused Meta Ads. I founded Veyra Active, owning the full pipeline from brand strategy to e-commerce UI and paid social. I’m bilingual, remote-ready, and available now. I’m passionate about crafting cohesive brand experiences that convert, from logo systems to product interfaces, and I enjoy collaborating with strategy and marketing teams to drive measurable growth.…Hi, I’m Valeria Montoya, a digital designer with 4+ years bridging brand identity, UX/UI, and performance marketing across Colombia and Australia. I translate business goals into visual systems—from Figma prototypes and Shopify UX to motion graphics and conversion-focused Meta Ads. I founded Veyra Active, owning the full pipeline from brand strategy to e-commerce UI and paid social. I’m bilingual, remote-ready, and available now. I’m passionate about crafting cohesive brand experiences that convert, from logo systems to product interfaces, and I enjoy collaborating with strategy and marketing teams to drive measurable growth.

Available to hire

Hi, I’m Valeria Montoya, a digital designer with 4+ years bridging brand identity, UX/UI, and performance marketing across Colombia and Australia. I translate business goals into visual systems—from Figma prototypes and Shopify UX to motion graphics and conversion-focused Meta Ads. I founded Veyra Active, owning the full pipeline from brand strategy to e-commerce UI and paid social. I’m bilingual, remote-ready, and available now.

I’m passionate about crafting cohesive brand experiences that convert, from logo systems to product interfaces, and I enjoy collaborating with strategy and marketing teams to drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Logo

Expert

Shopify

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Freelance Digital & Brand Designer at Self-Employed

January 1, 2023 - Present

Architected brand identity systems — logo, colour palettes, typography, and brand guidelines — delivering cohesive visual languages across all client touchpoints. Designed social media and digital campaign assets for Instagram, LinkedIn, and e-commerce, consistently improving content engagement and brand positioning. Developed packaging concepts from brief to print-ready files, elevating product perception and point-of-sale impact for consumer brands. Produced motion graphics and short-form video in After Effects and Premiere Pro for brand channels and digital ads. Managed full remote project workflows (brief to delivery) across bilingual and multicultural client environments, meeting all deadlines independently.

Designer at Experimentality Labs

January 1, 2022 - January 1, 2023

Built and maintained scalable brand asset libraries and design systems across multiple digital platforms, ensuring consistency across B2B and B2C client portfolios. Drove audience engagement through LinkedIn and social media campaigns with strong visual hierarchy and strategic brand alignment. Collaborated cross-functionally with strategy, marketing, and content teams in agile workflows — delivering pitch decks, campaign creative, and presentations on time. Worked with international stakeholders across Mexico and the US, developing strong remote communication and cross-cultural creative problem solving.

Photographer & Visual Designer at Gilberto Montoya Studio

January 1, 2018 - January 1, 2022

Built a visual storytelling foundation through 4 years of commercial and editorial photography — developing deep expertise in composition, colour, and narrative. Designed print and digital assets — invitations, photobooks, event materials — blending editorial typography with cohesive visual narratives. Managed end-to-end client projects, building project management and communication skills that underpin an effective remote-first workflow.

Brand Designer & E-Commerce Founder at Veyra Active

January 1, 2024 - Present

Built a complete brand system from zero — logo, colour palette, typography, and guidelines — establishing a market-ready identity for an Australian fitness e-commerce brand. Designed end-to-end Shopify UX: information architecture, product page layouts, and visual system optimised for conversion and user experience. Optimised design assets and user flows to improve engagement and conversion across the e-commerce funnel. Launched and managed Meta Ads campaigns targeting Australian fitness audiences, driving brand awareness and initial sales pipeline.

In-House Graphic Designer & Social Media at Experimentality Labs

January 1, 2022 - December 31, 2023

Produced 10+ on-brand content pieces weekly across LinkedIn and Instagram, strengthening visual consistency and audience engagement for B2B and B2C clients in Mexico and the US. Built scalable design systems and brand asset libraries across 5+ client accounts, reducing production time and ensuring cross-channel coherence. Collaborated with strategy teams to deliver pitch decks, campaign graphics, and presentations supporting client acquisition.

Freelance Graphic Designer at Independent (Australia & Colombia)

January 1, 2023 - Present

Delivered end-to-end brand identities — strategy, logo, guidelines — for startups across Australian and Latin American markets. Produced packaging to print-ready files and motion graphics using After Effects, expanding client deliverables beyond static design.

Photography & Visual Design at Gilberto Montoya Studio

January 1, 2018 - December 31, 2022

Built a strong visual foundation through commercial and editorial photography for print and digital media. Designed print assets — event materials, photobooks, invitations — from concept to production.

Freelance Graphic Designer at Independent

January 1, 2023 - Present