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Hi, I’m Emily Westerholt, a seasoned account manager and brand advocate with 18 years of experience in the event and brand marketing/sales industry. I excel at leading promotional teams, driving revenue growth, and building strong client relationships through effective brand knowledge and targeted activations. I’m eager to contribute my expertise to a dynamic brand and company, delivering exceptional results, expanding market presence, and helping achieve mutual success.…Hi, I’m Emily Westerholt, a seasoned account manager and brand advocate with 18 years of experience in the event and brand marketing/sales industry. I excel at leading promotional teams, driving revenue growth, and building strong client relationships through effective brand knowledge and targeted activations. I’m eager to contribute my expertise to a dynamic brand and company, delivering exceptional results, expanding market presence, and helping achieve mutual success.

Emily Westerholt

Brand Strategist, Marketing Strategist, Project Manager, +4

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Hi, I’m Emily Westerholt, a seasoned account manager and brand advocate with 18 years of experience in the event and brand marketing/sales industry. I excel at leading promotional teams, driving revenue growth, and building strong client relationships through effective brand knowledge and targeted activations. I’m eager to contribute my expertise to a dynamic brand and company, delivering exceptional results, expanding market presence, and helping achieve mutual success.…Hi, I’m Emily Westerholt, a seasoned account manager and brand advocate with 18 years of experience in the event and brand marketing/sales industry. I excel at leading promotional teams, driving revenue growth, and building strong client relationships through effective brand knowledge and targeted activations. I’m eager to contribute my expertise to a dynamic brand and company, delivering exceptional results, expanding market presence, and helping achieve mutual success.

Available to hire

Hi, I’m Emily Westerholt, a seasoned account manager and brand advocate with 18 years of experience in the event and brand marketing/sales industry. I excel at leading promotional teams, driving revenue growth, and building strong client relationships through effective brand knowledge and targeted activations.

I’m eager to contribute my expertise to a dynamic brand and company, delivering exceptional results, expanding market presence, and helping achieve mutual success.

Skills

Branding

Copywriting

Promo Video

Experience Level

Branding

Expert

Copywriting

Intermediate

Promo Video

Intermediate

Language

English

Fluent

Work Experience

Tour Manager / Production Assistant / VIP Manager / Box Office Manager / Product Specialist / Event Manager / Team Lead / Right Seat Driver / Brand Ambassador / Covid Compliance Officer at Independent Contractor

March 1, 2011 - Present

Led the promotional team to execute successful promotions, manage event operations, and report on results. Drove product awareness through sampling and live demonstrations to target demographics. Managed full-cycle event activation including recruitment, training, load-in/out, execution, and post-event reporting. Represented brands such as Ram, Jeep, Chevy, Toyota, Jameson, Google, Visa, Shell, AAA, Royal Canin, Mountain Dew/Ruffles, Audible, Showtime - The First Lady, Stella Artois, Truly, and AWS. Coordinated a wide range of events from STL Mardi Gras, Q BBQ Festival, Taste of STL to national auto shows and sports championships, including IndyCar events in 2024 as Tour Manager. Known for reliability, energy, and strong team leadership across lengthy, multi-day projects.

Missouri Field Marketing Manager at Stiiizy Cannabis

August 1, 2024 - July 1, 2025

Led regional field marketing operations for a fast-growing cannabis brand, managing a team of brand ambassadors and coordinating over 200 promotional activations monthly across dispensaries, events, trade shows and pop-up experiences. Built strong relationships with dispensary partners, budtenders, and local influencers to boost sell-through rates and maintain on-shelf brand visibility. Collaborated with sales, product, and demand generation teams to create targeted campaigns that support revenue goals. Oversaw promotional compliance with state/local cannabis regulations and tracked KPIs to optimize future strategies. Recruited, trained, and managed field teams; launched Stiiizy in Missouri and supported the New York launch in February.

Midwest Market Manager at Flow Wine Group

November 1, 2023 - January 1, 2025

Responsible for delivery of 100% staffing as per client requests for regional programs, participating in internal, field staff and client-facing calls. Recruited new staff, trained teams, and maintained strong client relationships through consultative selling and customized workforce solutions. Conducted daily on-site checks to ensure correct location, product readiness, and adherence to client standards.

National Account Manager at New Bridge Marketing Group

November 1, 2022 - March 1, 2023

Delivery of 100% staffing as per client requests for regional programs; participated in internal, field staff and client-facing calls. Recruited new staff in markets, posted ads, interviewed, set up in Staff Connect, inputted schedules, and confirmed shifts/time sheets. Collected weekly successes and challenges from teams and formed game plans for each.

National Recruiting Director at Forte Event Marketing

June 1, 2022 - October 1, 2022

Led development and execution of comprehensive recruiting strategies nationwide to attract top talent. Managed brand ambassadors through interviewing and payroll. Oversaw marketing and social media for all job postings and performed daily on-site staff check-ins to ensure client standards.

Sr. Program Manager / Recruiting Manager at Elevate Staffing

January 1, 2021 - June 1, 2021

Delivered 100% staffing for the VOC program; supported the Director and executed the approved recruitment strategy. Managed a team and drove delivery of excellence, achieving high staff satisfaction targets and escalated program challenges when needed.

Event Manager at Network After Work

May 1, 2018 - March 1, 2020

Coordinated event logistics, registration, and post-event evaluations; helped book venues and secure sponsorships for monthly events; managed sponsorships and detailed event coordination.

Marketing and Promotions Manager / Street Team Lead at Riverfront Times

March 1, 2011 - August 1, 2015

Promoted to Marketing and Promotions Manager for the largest weekly publication in St. Louis; led a staff of 30+ Street Team Members; managed large-scale events and represented the publication on live TV; oversaw marketing on Facebook, Instagram, and Twitter.

Office Manager / Admin Assistant to the Owner / Licensed Private Investigator at Gateway Investigations

September 1, 2008 - March 1, 2012

Office Manager at a licensed private investigations firm; processed payroll and bank reconciliations, prepared client final reports, processed invoices, and managed field process serving. Performed comprehensive background/asset/criminal history checks and supported marketing efforts. Recruited and interviewed new staff; handled marketing materials and related administrative tasks.