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I'm Stephen Budu, a data-driven and strategic Social Media Manager based in London with an MA in Luxury Brand Management. Over 7 years, I've built multi-platform audience growth and short-form storytelling for digital-first lifestyle brands, translating consumer insights into bold, compliant content that aligns with brand targets. I excel at designing scalable creator frameworks, optimizing TikTok and Instagram metrics, and leading cross-functional teams to deliver high-impact commercial results. From launching Michael Knows to 100k followers and 30M+ views in under a year to driving a £200k direct-response pipeline through an influencer-led campaign, I focus on measurable outcomes, brand safety, and creative excellence. I translate data into compelling briefs, mood boards, and shot lists, source talent, and align content operations with corporate targets while collaborating with PR and paid media teams to maximize impact.…I'm Stephen Budu, a data-driven and strategic Social Media Manager based in London with an MA in Luxury Brand Management. Over 7 years, I've built multi-platform audience growth and short-form storytelling for digital-first lifestyle brands, translating consumer insights into bold, compliant content that aligns with brand targets. I excel at designing scalable creator frameworks, optimizing TikTok and Instagram metrics, and leading cross-functional teams to deliver high-impact commercial results. From launching Michael Knows to 100k followers and 30M+ views in under a year to driving a £200k direct-response pipeline through an influencer-led campaign, I focus on measurable outcomes, brand safety, and creative excellence. I translate data into compelling briefs, mood boards, and shot lists, source talent, and align content operations with corporate targets while collaborating with PR and paid media teams to maximize impact.

Stephen Budu

Content Creator, Creative Director, Brand Designer, +2

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I'm Stephen Budu, a data-driven and strategic Social Media Manager based in London with an MA in Luxury Brand Management. Over 7 years, I've built multi-platform audience growth and short-form storytelling for digital-first lifestyle brands, translating consumer insights into bold, compliant content that aligns with brand targets. I excel at designing scalable creator frameworks, optimizing TikTok and Instagram metrics, and leading cross-functional teams to deliver high-impact commercial results. From launching Michael Knows to 100k followers and 30M+ views in under a year to driving a £200k direct-response pipeline through an influencer-led campaign, I focus on measurable outcomes, brand safety, and creative excellence. I translate data into compelling briefs, mood boards, and shot lists, source talent, and align content operations with corporate targets while collaborating with PR and paid media teams to maximize impact.…I'm Stephen Budu, a data-driven and strategic Social Media Manager based in London with an MA in Luxury Brand Management. Over 7 years, I've built multi-platform audience growth and short-form storytelling for digital-first lifestyle brands, translating consumer insights into bold, compliant content that aligns with brand targets. I excel at designing scalable creator frameworks, optimizing TikTok and Instagram metrics, and leading cross-functional teams to deliver high-impact commercial results. From launching Michael Knows to 100k followers and 30M+ views in under a year to driving a £200k direct-response pipeline through an influencer-led campaign, I focus on measurable outcomes, brand safety, and creative excellence. I translate data into compelling briefs, mood boards, and shot lists, source talent, and align content operations with corporate targets while collaborating with PR and paid media teams to maximize impact.

Available to hire

I’m Stephen Budu, a data-driven and strategic Social Media Manager based in London with an MA in Luxury Brand Management. Over 7 years, I’ve built multi-platform audience growth and short-form storytelling for digital-first lifestyle brands, translating consumer insights into bold, compliant content that aligns with brand targets. I excel at designing scalable creator frameworks, optimizing TikTok and Instagram metrics, and leading cross-functional teams to deliver high-impact commercial results.

From launching Michael Knows to 100k followers and 30M+ views in under a year to driving a £200k direct-response pipeline through an influencer-led campaign, I focus on measurable outcomes, brand safety, and creative excellence. I translate data into compelling briefs, mood boards, and shot lists, source talent, and align content operations with corporate targets while collaborating with PR and paid media teams to maximize impact.

Skills

Adobe Premiere Pro

CapCut

DaVinci Resolve Studio

Adobe After Effects

Power BI

Experience Level

Adobe Premiere Pro

Expert

CapCut

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Social Media Strategy & Commercial Lead at StoryArc Studios

January 1, 2023 - Present

Own the end-to-end social media growth, strategy, and content calendars, scaling the proprietary page "Michael Knows" to over 100k followers and 30M+ organic views within 12 months via short-form video optimization. Nurture and scale a dedicated internal Instagram broadcast community of over 2.4K members with daily conversational value updates and interactive content to deepen direct consumer affinity. Partner with Andyoeo Education to structure an influencer-led campaign for government-funded degrees, building a £200,000 active direct-response acquisition pipeline. Design a performance framework for 13+ creators, delivering data-led brief blueprints that generated 300+ premium leads at a 5.33% conversion rate. Negotiate and close creator distribution deals that secured £30,000 in upfront pilot revenue while maintaining 100% brand safety across native channels.

Marketing & Commercial Executive at NEUE WATER

June 1, 2022 - September 1, 2022

Led competitive deep-dives on beauty and lifestyle digital trends to inform future channel strategies, fueling a 16% uplift in organic engagement and site traffic. Established comprehensive Community Management Guidelines, defining Tone of Voice rules, platform FAQs, and reactive conversation structures to protect long-term brand equity. Extracted and validated complex marketing datasets using SQL and Excel to build automated PowerBI dashboards detailing weekly performance for executive review.

Freelance Social Media & Creative Specialist at IMPRINT MEDIAS

September 1, 2018 - May 1, 2022

Provided digital marketing and copywriting consultancy for lifestyle and consumer brands, optimizing audience-building architectures and expanding multi-platform visibility across TikTok and Instagram. Produced premium layouts, web copy frameworks, and static ad assets using Canva and WordPress, integrating HubSpot tracking code to optimize user capture journeys. Advised clients on post-production visual styles and pacing using Adobe Premiere Pro to increase short-form video watch retention.

Digital Marketing & Social Media Intern at ACCELERATE TV

June 1, 2018 - August 1, 2018

Produced platform-native video, fashion, and lifestyle content formats under the mentorship of the Digital Marketing Manager to accelerate Gen Z and millennial viewer acquisition. Moderated high-velocity social community pipelines across entertainment channels, monitoring approximately 4,000 inbound interactions monthly to ensure strict brand compliance.