Hello! I’m Stephen Budu, a data-driven social media manager with an MA in Luxury Brand Management and 7+ years of experience growing digital-first lifestyle brands across multi-platform channels. I specialize in short-form storytelling, high-conversion creator frameworks, and cross-functional collaboration to align content operations with bold brand targets while keeping content compliant and on-brand. I’ve led initiatives that boosted organic reach and engagement—like growing the Michael Knows page to 100k followers and 30M+ views in a year, building a £200,000 direct-response pipeline with Andyoeo Education, and guiding 13+ creators to deliver 300+ premium leads at a 5.33% conversion rate. I’m passionate about turning consumer data into compelling briefs and actionable plans that drive performance and brand equity.

Stephen Budu

Hello! I’m Stephen Budu, a data-driven social media manager with an MA in Luxury Brand Management and 7+ years of experience growing digital-first lifestyle brands across multi-platform channels. I specialize in short-form storytelling, high-conversion creator frameworks, and cross-functional collaboration to align content operations with bold brand targets while keeping content compliant and on-brand. I’ve led initiatives that boosted organic reach and engagement—like growing the Michael Knows page to 100k followers and 30M+ views in a year, building a £200,000 direct-response pipeline with Andyoeo Education, and guiding 13+ creators to deliver 300+ premium leads at a 5.33% conversion rate. I’m passionate about turning consumer data into compelling briefs and actionable plans that drive performance and brand equity.

Available to hire

Hello! I’m Stephen Budu, a data-driven social media manager with an MA in Luxury Brand Management and 7+ years of experience growing digital-first lifestyle brands across multi-platform channels. I specialize in short-form storytelling, high-conversion creator frameworks, and cross-functional collaboration to align content operations with bold brand targets while keeping content compliant and on-brand.

I’ve led initiatives that boosted organic reach and engagement—like growing the Michael Knows page to 100k followers and 30M+ views in a year, building a £200,000 direct-response pipeline with Andyoeo Education, and guiding 13+ creators to deliver 300+ premium leads at a 5.33% conversion rate. I’m passionate about turning consumer data into compelling briefs and actionable plans that drive performance and brand equity.

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Language

English
Fluent

Work Experience

Senior Social Media Strategy & Commercial Lead at StoryArc Studios
January 1, 2023 - Present
Own the end-to-end social media growth, strategy, and content calendars, scaling the proprietary page "Michael Knows" to over 100k followers and 30M+ organic views within 12 months via short-form video optimization. Nurture and scale a dedicated internal Instagram broadcast community of over 2.4K members with daily conversational value updates and interactive content to deepen direct consumer affinity. Partner with Andyoeo Education to structure an influencer-led campaign for government-funded degrees, building a £200,000 active direct-response acquisition pipeline. Design a performance framework for 13+ creators, delivering data-led brief blueprints that generated 300+ premium leads at a 5.33% conversion rate. Negotiate and close creator distribution deals that secured £30,000 in upfront pilot revenue while maintaining 100% brand safety across native channels.
Marketing & Commercial Executive at NEUE WATER
June 1, 2022 - September 1, 2022
Led competitive deep-dives on beauty and lifestyle digital trends to inform future channel strategies, fueling a 16% uplift in organic engagement and site traffic. Established comprehensive Community Management Guidelines, defining Tone of Voice rules, platform FAQs, and reactive conversation structures to protect long-term brand equity. Extracted and validated complex marketing datasets using SQL and Excel to build automated PowerBI dashboards detailing weekly performance for executive review.
Freelance Social Media & Creative Specialist at IMPRINT MEDIAS
September 1, 2018 - May 1, 2022
Provided digital marketing and copywriting consultancy for lifestyle and consumer brands, optimizing audience-building architectures and expanding multi-platform visibility across TikTok and Instagram. Produced premium layouts, web copy frameworks, and static ad assets using Canva and WordPress, integrating HubSpot tracking code to optimize user capture journeys. Advised clients on post-production visual styles and pacing using Adobe Premiere Pro to increase short-form video watch retention.
Digital Marketing & Social Media Intern at ACCELERATE TV
June 1, 2018 - August 1, 2018
Produced platform-native video, fashion, and lifestyle content formats under the mentorship of the Digital Marketing Manager to accelerate Gen Z and millennial viewer acquisition. Moderated high-velocity social community pipelines across entertainment channels, monitoring approximately 4,000 inbound interactions monthly to ensure strict brand compliance.

Education

MA Luxury Brand Management at Richmond American University London
January 11, 2030 - January 1, 2022
BSc Business Administration at BELLS UNIVERSITY OF TECHNOLOGY
January 11, 2030 - January 1, 2020
MA Luxury Brand Management at Richmond American University London
January 1, 2022 - May 24, 2026
BSc Business Administration at BELLS University of Technology
January 1, 2020 - May 24, 2026
MA at Richmond American University London
January 11, 2030 - January 1, 2022
BSc at BELLS UNIVERSITY OF TECHNOLOGY
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet