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I'm Laura Boboc, a strategic digital marketing leader who shapes brand stories and drives measurable business growth across agency and in-house settings. I operate as a cloud-to-ground thinker, turning vision into omnichannel strategies grounded in data and consumer trends, with a strong grasp of business goals. Colleagues trust me to simplify complexity, translate ambition into action, and lead cross-functional programmes across markets and partners. I'm deeply passionate about brands and the evolving digital landscape, and I'm open to relocation to accelerate impact.…I'm Laura Boboc, a strategic digital marketing leader who shapes brand stories and drives measurable business growth across agency and in-house settings. I operate as a cloud-to-ground thinker, turning vision into omnichannel strategies grounded in data and consumer trends, with a strong grasp of business goals. Colleagues trust me to simplify complexity, translate ambition into action, and lead cross-functional programmes across markets and partners. I'm deeply passionate about brands and the evolving digital landscape, and I'm open to relocation to accelerate impact.

Laura Boboc

Marketing Strategist, Digital Marketer, Brand Strategist, +2

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I'm Laura Boboc, a strategic digital marketing leader who shapes brand stories and drives measurable business growth across agency and in-house settings. I operate as a cloud-to-ground thinker, turning vision into omnichannel strategies grounded in data and consumer trends, with a strong grasp of business goals. Colleagues trust me to simplify complexity, translate ambition into action, and lead cross-functional programmes across markets and partners. I'm deeply passionate about brands and the evolving digital landscape, and I'm open to relocation to accelerate impact.…I'm Laura Boboc, a strategic digital marketing leader who shapes brand stories and drives measurable business growth across agency and in-house settings. I operate as a cloud-to-ground thinker, turning vision into omnichannel strategies grounded in data and consumer trends, with a strong grasp of business goals. Colleagues trust me to simplify complexity, translate ambition into action, and lead cross-functional programmes across markets and partners. I'm deeply passionate about brands and the evolving digital landscape, and I'm open to relocation to accelerate impact.

Available to hire

I’m Laura Boboc, a strategic digital marketing leader who shapes brand stories and drives measurable business growth across agency and in-house settings. I operate as a cloud-to-ground thinker, turning vision into omnichannel strategies grounded in data and consumer trends, with a strong grasp of business goals.

Colleagues trust me to simplify complexity, translate ambition into action, and lead cross-functional programmes across markets and partners. I’m deeply passionate about brands and the evolving digital landscape, and I’m open to relocation to accelerate impact.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Marketing Transformation Manager at BAT

February 1, 2024 - Present

Driving cross-functional marketing transformation across brand, digital and insights functions; developing global operating models and establishing ways of working, process maps, technology mapping, engagement models and SLA/KPI frameworks in close collaboration with Accenture. Managing senior stakeholder engagement across markets and functions, building business cases, driving initiative consensus and translating strategic ambitions into operational programmes with measurable outcomes. Partnering with a BPO partner to accelerate AI and automation adoption across marketing operations, including data pipeline automation and dashboard intelligence projects designed to fast-track insight generation, reduce manual reporting effort and improve decision-making speed across global teams. Led the end-to-end build of BAT's digital operations capability within the Warsaw Global Business Services hub, recruiting 8 specialists and delivering a business case with 800K GBP NPV and 340K GBP in projec

Regional Social Media and Content Manager at Oriflame Cosmetics Poland

September 1, 2019 - December 1, 2023

Owned the regional content strategy, delivering over 30 toolboxes per year for 26 European markets across organic social, video, web, influencer content and paid media assets; achieved 80%+ toolbox adoption, reducing local content production time and ensuring brand consistency. Built a pan-European micro-influencer programme with 10 long-term creators, reaching 2M+ users annually and delivering 3x higher engagement versus branded content. Piloted paid campaigns with a global agency; Reels outperformed static by 2x in lead generation and reduced CPL by 35%, informing a regional shift to video-first advertising. Mentored junior team members and led digital capability building, including a TikTok Central Europe workshop series.

Digital Marketing Manager at Oriflame Cosmetics Romania

August 1, 2015 - August 1, 2019

Established the brand's digital presence and repositioning for new audiences across owned and paid channels; launched a monthly video content programme scaling to 8 videos per month, with video becoming the top-performing format and contributing to a 40% increase in organic engagement and a 20% uplift in e-commerce conversion. Managed an always-on paid media system (~€15K monthly), delivering a 3.5x ROAS and 60% year-on-year growth in paid reach. Segmented the database, defined audience personas and built a CRM journey suite achieving 28% open rate and 12% conversion rate on abandoned basket flows. Led website updates on a three-week cycle and acted as local UX owner, while training 400+ sales consultants.

Digital Account Manager at MRM McCann

June 1, 2012 - August 1, 2015

Served as a strategic digital partner for Coca-Cola, L'Oreal Paris and MasterCard, translating business objectives into integrated digital campaigns across social media, consumer promotions, branded websites and mobile apps. Managed campaigns with budgets from €10K to €500K, led cross-functional teams, and delivered award-winning digital strategies that combined creative ambition with measurable business outcomes. Recognized with industry awards including Cannes Lions (Bronze), Golden Drum (Grand Prix & Gold), Eurobest (Bronze), Effie (Gold), One Show (Bronze Pencil) and Clio (Silver in Direct and Bronze in PR).