Danil Shults
Hi there! I’m Danil Shults, a performance and growth marketing professional who loves turning ambitious ideas into scalable customer acquisition funnels.
About
Hi there! I’m Danil Shults, a performance and growth marketing professional who loves turning ambitious ideas into scalable customer acquisition funnels. I build hypothesis-driven experiments, analyze data, and optimize CAC, ARPU, and CPI across multiple channels. I’m passionate about blending native advertising with AI-assisted creative optimization to unlock efficient growth and measurable ROMI.
In my approach, I focus on practical, testable steps, collaborative problem solving, and clear communication with cross-functional teams to drive meaningful outcomes for startups and fast-growing projects.
- 1 year's experience
- Joined May 2026
Skills· 14
Languages
- UkrainianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Other
Work experience
Built customer acquisition channels from scratch for a dating startup; conducted hypothesis-driven experiments; launched and managed traffic sources including native advertising, Telegram search, Meta Ads, Google Search, TikTok Ads, push, and email marketing; continuously optimized CAC, ARPU, and CPI; achieved 300%+ ROMI across selected channels; Meta Ads in scaling phase with projected 350% ROMI; one landing page achieved 600% ROMI.
Hypothesis-driven experimentation across native advertising, Meta Ads, Google Ads, Telegram traffic, TikTok Ads, push and email marketing. Built unit economics (CAC, ARPU, CPL) and scaled campaigns to achieve ROMI 300%+ with starting monthly budget around $2k. Over two years tested multiple traffic sources and optimized CAC, ARPU, CPL; led acquisition and ROI-focused growth initiatives in a niche.
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