Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m Danil Shults, a performance and growth marketing professional who loves turning ambitious ideas into scalable customer acquisition funnels. I build hypothesis-driven experiments, analyze data, and optimize CAC, ARPU, and CPI across multiple channels. I’m passionate about blending native advertising with AI-assisted creative optimization to unlock efficient growth and measurable ROMI. In my approach, I focus on practical, testable steps, collaborative problem solving, and clear communication with cross-functional teams to drive meaningful outcomes for startups and fast-growing projects.…Hi there! I’m Danil Shults, a performance and growth marketing professional who loves turning ambitious ideas into scalable customer acquisition funnels. I build hypothesis-driven experiments, analyze data, and optimize CAC, ARPU, and CPI across multiple channels. I’m passionate about blending native advertising with AI-assisted creative optimization to unlock efficient growth and measurable ROMI. In my approach, I focus on practical, testable steps, collaborative problem solving, and clear communication with cross-functional teams to drive meaningful outcomes for startups and fast-growing projects.

Danil Shults

Performance Marketer, Growth Marketer, Product Marketer, +4





Hi there! I’m Danil Shults, a performance and growth marketing professional who loves turning ambitious ideas into scalable customer acquisition funnels. I build hypothesis-driven experiments, analyze data, and optimize CAC, ARPU, and CPI across multiple channels. I’m passionate about blending native advertising with AI-assisted creative optimization to unlock efficient growth and measurable ROMI. In my approach, I focus on practical, testable steps, collaborative problem solving, and clear communication with cross-functional teams to drive meaningful outcomes for startups and fast-growing projects.…Hi there! I’m Danil Shults, a performance and growth marketing professional who loves turning ambitious ideas into scalable customer acquisition funnels. I build hypothesis-driven experiments, analyze data, and optimize CAC, ARPU, and CPI across multiple channels. I’m passionate about blending native advertising with AI-assisted creative optimization to unlock efficient growth and measurable ROMI. In my approach, I focus on practical, testable steps, collaborative problem solving, and clear communication with cross-functional teams to drive meaningful outcomes for startups and fast-growing projects.

Available to hire

Hi there! I’m Danil Shults, a performance and growth marketing professional who loves turning ambitious ideas into scalable customer acquisition funnels. I build hypothesis-driven experiments, analyze data, and optimize CAC, ARPU, and CPI across multiple channels. I’m passionate about blending native advertising with AI-assisted creative optimization to unlock efficient growth and measurable ROMI.

In my approach, I focus on practical, testable steps, collaborative problem solving, and clear communication with cross-functional teams to drive meaningful outcomes for startups and fast-growing projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Ukrainian

Fluent

English

Advanced

Work Experience

Performance / Growth Marketing Manager

January 1, 2024 - December 31, 2025

Hypothesis-driven experimentation across native advertising, Meta Ads, Google Ads, Telegram traffic, TikTok Ads, push and email marketing. Built unit economics (CAC, ARPU, CPL) and scaled campaigns to achieve ROMI 300%+ with starting monthly budget around $2k. Over two years tested multiple traffic sources and optimized CAC, ARPU, CPL; led acquisition and ROI-focused growth initiatives in a niche.

Performance / Growth Marketing Manager at Dating startup (self-employed)

January 1, 2024 - December 1, 2025

Built customer acquisition channels from scratch for a dating startup; conducted hypothesis-driven experiments; launched and managed traffic sources including native advertising, Telegram search, Meta Ads, Google Search, TikTok Ads, push, and email marketing; continuously optimized CAC, ARPU, and CPI; achieved 300%+ ROMI across selected channels; Meta Ads in scaling phase with projected 350% ROMI; one landing page achieved 600% ROMI.