Senior brand designer, creative director, and AI creative operations lead with deep experience building brand systems, campaign creativity, web experiences, packaging, digital content, and production workflows across agency, corporate, non-profit, and direct-to-consumer environments. I blend hands-on design craft with Meta/CRM/email production, React-based web presentations, photography/video, and AI-assisted workflows using tools like ChatGPT, Claude, Gemini, and DALL-E. I'm known for turning rough ideas into polished creative systems, leading junior designers, and delivering brand-safe assets across print, web, social, packaging, and live promotional channels.

Stephen A. Cruz

Senior brand designer, creative director, and AI creative operations lead with deep experience building brand systems, campaign creativity, web experiences, packaging, digital content, and production workflows across agency, corporate, non-profit, and direct-to-consumer environments. I blend hands-on design craft with Meta/CRM/email production, React-based web presentations, photography/video, and AI-assisted workflows using tools like ChatGPT, Claude, Gemini, and DALL-E. I'm known for turning rough ideas into polished creative systems, leading junior designers, and delivering brand-safe assets across print, web, social, packaging, and live promotional channels.

Available to hire

Senior brand designer, creative director, and AI creative operations lead with deep experience building brand systems, campaign creativity, web experiences, packaging, digital content, and production workflows across agency, corporate, non-profit, and direct-to-consumer environments.

I blend hands-on design craft with Meta/CRM/email production, React-based web presentations, photography/video, and AI-assisted workflows using tools like ChatGPT, Claude, Gemini, and DALL-E. I’m known for turning rough ideas into polished creative systems, leading junior designers, and delivering brand-safe assets across print, web, social, packaging, and live promotional channels.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Senior Brand Designer, Creative Director, AI Creative Operations Lead at Xtreme Marketing LLC
August 1, 2020 - April 1, 2026
Led high-volume creative for 20+ nightlife, cannabis-adjacent, and age-restricted promotional brands; produced flyers, posters, digital ads, packaging; developed brand systems and AI-assisted workflows; mentored junior designers; delivered brand-safe assets across print, web, social, packaging, and live channels.
Brand Designer / Marketing Creative at MetLife Insurance
January 1, 2005 - Present
Supported corporate marketing across print and digital channels, built brand identity components, produced marketing assets, and ensured QA, layouts, and brand consistency across campaigns.

Education

Graphic Design & Visual Communications Coursework at Westfield State University
January 11, 2030 - May 20, 2026
High School Diploma, Art Concentration at Granby Jr./Sr. High School
January 11, 2030 - May 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Retail