CG

Charlotte Guzmán

Available to hire

Hi, I’m Charlotte Guzmán—a marketing director and social media strategist who loves turning creative ideas into revenue.

About

Hi, I’m Charlotte Guzmán—a marketing director and social media strategist who loves turning creative ideas into revenue. I build engaging, platform-native content and data-driven campaigns that connect brands with the right audiences and deliver measurable outcomes.

Over the past few years I’ve led growth-focused programs for consumer brands across North America via TikTok-certified agency partnerships, built Instagram launches for venues, and managed end-to-end client relationships and revenue-driven strategies for 26 brands. I thrive on clear strategy, collaborative execution, and transparent performance reporting that proves value to clients and partners.

  • 2 years' experience
  • Joined May 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience

Marketing Director · Casa San PabloFeb 2025 – May 2026 · 1 yr 4 mos

Led the venue’s Instagram presence from launch with organic and paid content strategy; built client relationships and a content framework; managed a $15 total ad budget and generated over $700K in event contracts across 202 bookings.

Social Media Commerce Strategist & Account Leader · Young With Solutions (YWS)Jan 2025 – Present · 1 yr 11 mos

TikTok Official Partner agency; led a cross-functional pod of paid media, creators, shop and affiliates; owned revenue-focused programs for consumer brands; directed 26-brand portfolios, client relationships, and end-to-end commerce-focused strategies.

Social Media Manager & Content Creator · Orion Tek (Oriontek) — Marketing AgencyApr 2022 – Jan 2023 · 10 mos

Managed social media and content for multiple clients, built content strategies, and coordinated cross-channel campaigns to increase reach and engagement.

Education

Architecture, Interior Design, Graphic Design & Illustration · UNIBE2020 – 2024

Certifications and awards

TikTok Official Partner2025 – 2026
Bilingual - English & Spanish2030 – 2026

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