Hi, I’m Charlotte Guzmán—a marketing director and social media strategist who loves turning creative ideas into revenue. I build engaging, platform-native content and data-driven campaigns that connect brands with the right audiences and deliver measurable outcomes. Over the past few years I’ve led growth-focused programs for consumer brands across North America via TikTok-certified agency partnerships, built Instagram launches for venues, and managed end-to-end client relationships and revenue-driven strategies for 26 brands. I thrive on clear strategy, collaborative execution, and transparent performance reporting that proves value to clients and partners.

Charlotte Guzmán

Hi, I’m Charlotte Guzmán—a marketing director and social media strategist who loves turning creative ideas into revenue. I build engaging, platform-native content and data-driven campaigns that connect brands with the right audiences and deliver measurable outcomes. Over the past few years I’ve led growth-focused programs for consumer brands across North America via TikTok-certified agency partnerships, built Instagram launches for venues, and managed end-to-end client relationships and revenue-driven strategies for 26 brands. I thrive on clear strategy, collaborative execution, and transparent performance reporting that proves value to clients and partners.

Available to hire

Hi, I’m Charlotte Guzmán—a marketing director and social media strategist who loves turning creative ideas into revenue. I build engaging, platform-native content and data-driven campaigns that connect brands with the right audiences and deliver measurable outcomes.

Over the past few years I’ve led growth-focused programs for consumer brands across North America via TikTok-certified agency partnerships, built Instagram launches for venues, and managed end-to-end client relationships and revenue-driven strategies for 26 brands. I thrive on clear strategy, collaborative execution, and transparent performance reporting that proves value to clients and partners.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing Director at Casa San Pablo
February 1, 2025 - May 1, 2026
Led the venue’s Instagram presence from launch with organic and paid content strategy; built client relationships and a content framework; managed a $15 total ad budget and generated over $700K in event contracts across 202 bookings.
Social Media Commerce Strategist & Account Leader at Young With Solutions (YWS)
January 1, 2025 - Present
TikTok Official Partner agency; led a cross-functional pod of paid media, creators, shop and affiliates; owned revenue-focused programs for consumer brands; directed 26-brand portfolios, client relationships, and end-to-end commerce-focused strategies.
Social Media Manager & Content Creator at Orion Tek (Oriontek) — Marketing Agency
April 1, 2022 - January 1, 2023
Managed social media and content for multiple clients, built content strategies, and coordinated cross-channel campaigns to increase reach and engagement.

Education

Architecture, Interior Design, Graphic Design & Illustration at UNIBE
January 1, 2020 - January 1, 2024

Qualifications

TikTok Official Partner
January 1, 2025 - May 20, 2026
Bilingual - English & Spanish
January 11, 2030 - May 20, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet