Charlotte Guzmán
Hi, I’m Charlotte Guzmán—a marketing director and social media strategist who loves turning creative ideas into revenue.
About
Hi, I’m Charlotte Guzmán—a marketing director and social media strategist who loves turning creative ideas into revenue. I build engaging, platform-native content and data-driven campaigns that connect brands with the right audiences and deliver measurable outcomes.
Over the past few years I’ve led growth-focused programs for consumer brands across North America via TikTok-certified agency partnerships, built Instagram launches for venues, and managed end-to-end client relationships and revenue-driven strategies for 26 brands. I thrive on clear strategy, collaborative execution, and transparent performance reporting that proves value to clients and partners.
- 2 years' experience
- Joined May 2026
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
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Work experience
Led the venue’s Instagram presence from launch with organic and paid content strategy; built client relationships and a content framework; managed a $15 total ad budget and generated over $700K in event contracts across 202 bookings.
TikTok Official Partner agency; led a cross-functional pod of paid media, creators, shop and affiliates; owned revenue-focused programs for consumer brands; directed 26-brand portfolios, client relationships, and end-to-end commerce-focused strategies.
Managed social media and content for multiple clients, built content strategies, and coordinated cross-channel campaigns to increase reach and engagement.
Education
Certifications and awards
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