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I'm Ellie Huang, a strategic digital marketing professional with 7 years of experience driving revenue growth and customer engagement through data-driven campaigns across apps, email, web, and social. I'm skilled at automating customer journeys, building data pipelines, and turning insights into measurable business impact, collaborating across teams to deliver personalized experiences at scale.…

Ellie Huang

Marketing Strategist, Content Strategist, Digital Marketer, +2

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I'm Ellie Huang, a strategic digital marketing professional with 7 years of experience driving revenue growth and customer engagement through data-driven campaigns across apps, email, web, and social. I'm skilled at automating customer journeys, building data pipelines, and turning insights into measurable business impact, collaborating across teams to deliver personalized experiences at scale.…

Available to hire

I’m Ellie Huang, a strategic digital marketing professional with 7 years of experience driving revenue growth and customer engagement through data-driven campaigns across apps, email, web, and social.
I’m skilled at automating customer journeys, building data pipelines, and turning insights into measurable business impact, collaborating across teams to deliver personalized experiences at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Business Analyst at Canadian Tire Corp

October 1, 2021 - January 1, 2026

Led data-driven digital marketing strategy across apps, emails, web, and social; confirmed KPI targets, generated audience segments, and implemented campaigns, resulting in a 130% YoY increase in engagement for the Triangle Rewards Loyalty program. Designed content experiments to improve onboarding and conversion (32% lift). Led automated customer journeys in the Canadian Tire App via Braze Canvas, building data pipelines and trigger logic that reduced manual effort by 80%. Built Push Notification Performance Dashboard in Google Looker to centralize engagement and attribution. Maintained documentation for assets to ensure brand consistency and efficient cross-team collaboration.

Digital Advertising Product Manager at Weibo Corp

August 1, 2018 - February 1, 2021

Led Weibo Data Management Platform development with Data Engineering to support audience targeting in programmatic campaigns; integrated 1st-, 2nd-, and 3rd-party data across a DMP with 20,000,000 user identifiers and 1,000+ tags, achieving up to 60% mobile number match rate. Partnered with clients in E‑Commerce, O2O, and Retail to deliver advertising solutions including targeting, creative recommendations, channel management, and optimization, driving 11% growth in advertising revenue. Tracked campaign performance and delivered insights to management and ad-hoc projects.