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I am a marketing graduate from the University of Toronto with hands-on experience building brand presence across Instagram, TikTok, and LinkedIn. I thrive at turning social trends into engaging, on-brand content for consumer and lifestyle audiences, with a mix of visual storytelling, content calendar planning, and short-form video design. I pair a creative eye for video and design with a data-driven approach to optimize engagement and reach, and I enjoy collaborating cross-functionally to drive multi-channel campaigns, influencer partnerships, and brand growth.…I am a marketing graduate from the University of Toronto with hands-on experience building brand presence across Instagram, TikTok, and LinkedIn. I thrive at turning social trends into engaging, on-brand content for consumer and lifestyle audiences, with a mix of visual storytelling, content calendar planning, and short-form video design. I pair a creative eye for video and design with a data-driven approach to optimize engagement and reach, and I enjoy collaborating cross-functionally to drive multi-channel campaigns, influencer partnerships, and brand growth.

Harjot Kaur Kohli

Social Media Manager, Digital Marketer, Content Creator, +5

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I am a marketing graduate from the University of Toronto with hands-on experience building brand presence across Instagram, TikTok, and LinkedIn. I thrive at turning social trends into engaging, on-brand content for consumer and lifestyle audiences, with a mix of visual storytelling, content calendar planning, and short-form video design. I pair a creative eye for video and design with a data-driven approach to optimize engagement and reach, and I enjoy collaborating cross-functionally to drive multi-channel campaigns, influencer partnerships, and brand growth.…I am a marketing graduate from the University of Toronto with hands-on experience building brand presence across Instagram, TikTok, and LinkedIn. I thrive at turning social trends into engaging, on-brand content for consumer and lifestyle audiences, with a mix of visual storytelling, content calendar planning, and short-form video design. I pair a creative eye for video and design with a data-driven approach to optimize engagement and reach, and I enjoy collaborating cross-functionally to drive multi-channel campaigns, influencer partnerships, and brand growth.

Available to hire

I am a marketing graduate from the University of Toronto with hands-on experience building brand presence across Instagram, TikTok, and LinkedIn. I thrive at turning social trends into engaging, on-brand content for consumer and lifestyle audiences, with a mix of visual storytelling, content calendar planning, and short-form video design.

I pair a creative eye for video and design with a data-driven approach to optimize engagement and reach, and I enjoy collaborating cross-functionally to drive multi-channel campaigns, influencer partnerships, and brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Short-Form Video Creator at Personal TikTok Channel

January 1, 2025 - Present

Independently produce, film, edit, and publish original short-form video across multiple formats; recurring baking/recipe series, lifestyle content, and a 'Places to Visit in Toronto' guide series, applying hands-on knowledge of TikTok trends, audio, and pacing.

Marketing Director at Management Sales Group (MSG)

October 1, 2022 - August 1, 2024

Designed, created, and scheduled original social content for Instagram and LinkedIn in Canva and Adobe Creative Suite, strengthening brand presence and engagement; maintained a content calendar coordinating assets, copy, and post timing for a consistent, on-brand cadence. Pioneered new content formats and engagement strategies that defined MSG’s visual brand identity during launch; collaborated cross-functionally and mentored marketing associates.

Marketing Director at South Asian Women's Society (SAWS)

October 1, 2022 - August 1, 2024

Translated emerging social media trends into actionable content strategy, deepening community engagement and brand relevance with the target audience. Led a 15-person marketing team — setting content priorities, assigning campaign ownership, and reviewing performance; co-hosted 5+ events and partner campaigns that expanded reach.

Account-Based Marketing Intern at Siemens, Canada

September 1, 2023 - April 1, 2024

Executed 14 multi-channel campaigns on Sprinklr and Demandbase across 4 product lines and 12 industries, delivering 54% above-benchmark engagement and a 25% lift on a flagship campaign. Created, curated, and scheduled content and ad creative; ran A/B testing and CTR analysis to optimize performance; reported results to senior stakeholders to shape ongoing content strategy. Built dynamic, intent-based account lists using Bombora and keyword engagement data to refine targeting strategy for Siemens' flagship SaaS product (Teamcenter X) for 12 industries.

Digital Marketing Intern at Mindler Institute

October 1, 2020 - November 1, 2020

Launched 6 multi-channel campaigns across social media and email, driving a 10% increase in brand awareness; hosted 12+ webinars connecting interns with marketing professionals across industries, driving networking and skill-building.

Marketing Intern at Frankfinn

January 1, 2020 - June 1, 2020

Executed strong negotiation by developing corporate relationships with 30+ social media influencers and small businesses, broadening brand awareness by almost 18%. Supported execution of 5+ multi-channel marketing campaigns across digital, print, and social, driving consistent brand messaging and expanded audience reach. Built and maintained a content calendar for Frankfinn's social media channels, coordinating creative assets and post timing to drive consistent audience engagement.