Divyam Vashisth
Hi, I’m Divyam Vashisth, a results-driven Digital Marketing professional based in Mississauga, Ontario.
About
Hi, I’m Divyam Vashisth, a results-driven Digital Marketing professional based in Mississauga, Ontario. I bring 7+ years of experience across SEO, SEM, content strategy, paid media, analytics, and demand generation, with a proven track record of boosting qualified leads, improving campaign performance, and maximizing ROI across digital channels.
I collaborate closely with sales and cross-functional teams to build integrated marketing programs, manage full campaign lifecycles—from asset creation to marketing automation workflows—and ensure initiatives are delivered on time and aligned with revenue goals. I regularly work with Marketo, HubSpot, Pardot, and Google Analytics to optimize performance and nurture leads at every stage of the funnel.
- 5 years' experience
- Joined May 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Manufacturing
Work experience· 4 roles
Collaborated with cross-functional teams to drive B2B demand generation, develop long-term marketing strategies, capture existing demand, and nurture all leads. Developed scalable marketing processes for B2B clients to support campaign performance and pipeline growth. Deployed multi-channel campaigns across global markets, including two major trade show initiatives (NPE in the U.S. and K-Show in Germany). Used SendGrid and Mailchimp for email nurture, including audience segmentation, content sequencing, and A/B testing. Increased qualified leads by 35% through SEO improvements and targeted digital campaigns. Negotiated vendor contracts to reduce digital spend by 20%. Enhanced content assets, improving brand visibility across platforms. Used HubSpot & Google Analytics to optimize marketing performance.
Led multi-channel digital campaigns increasing engagement by 40%. Utilized DV360 to implement programmatic strategy that increased ROAS by 20%. Developed live dashboards for campaign tracking. Boosted B2B outreach through event participation.
Created scalable and efficient marketing processes for B2B clients to support campaign performance and pipeline growth. Generated 500+ leads through trade show initiatives. Increased email & social CTR by 40% with optimized content. Executed A/B testing for conversion improvement. Enhanced SEO content increases organic traffic.
Education
Certifications and awards
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