Hi, I’m Divyam Vashisth, a results-driven Digital Marketing professional based in Mississauga, Ontario. I bring 7+ years of experience across SEO, SEM, content strategy, paid media, analytics, and demand generation, with a proven track record of boosting qualified leads, improving campaign performance, and maximizing ROI across digital channels. I collaborate closely with sales and cross-functional teams to build integrated marketing programs, manage full campaign lifecycles—from asset creation to marketing automation workflows—and ensure initiatives are delivered on time and aligned with revenue goals. I regularly work with Marketo, HubSpot, Pardot, and Google Analytics to optimize performance and nurture leads at every stage of the funnel.

Divyam Vashisth

Hi, I’m Divyam Vashisth, a results-driven Digital Marketing professional based in Mississauga, Ontario. I bring 7+ years of experience across SEO, SEM, content strategy, paid media, analytics, and demand generation, with a proven track record of boosting qualified leads, improving campaign performance, and maximizing ROI across digital channels. I collaborate closely with sales and cross-functional teams to build integrated marketing programs, manage full campaign lifecycles—from asset creation to marketing automation workflows—and ensure initiatives are delivered on time and aligned with revenue goals. I regularly work with Marketo, HubSpot, Pardot, and Google Analytics to optimize performance and nurture leads at every stage of the funnel.

Available to hire

Hi, I’m Divyam Vashisth, a results-driven Digital Marketing professional based in Mississauga, Ontario. I bring 7+ years of experience across SEO, SEM, content strategy, paid media, analytics, and demand generation, with a proven track record of boosting qualified leads, improving campaign performance, and maximizing ROI across digital channels.

I collaborate closely with sales and cross-functional teams to build integrated marketing programs, manage full campaign lifecycles—from asset creation to marketing automation workflows—and ensure initiatives are delivered on time and aligned with revenue goals. I regularly work with Marketo, HubSpot, Pardot, and Google Analytics to optimize performance and nurture leads at every stage of the funnel.

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Work Experience

Demand Marketing Specialist at Macro Engineering & Technology Inc.
May 1, 2023 - November 1, 2025
Collaborated with cross-functional teams to drive B2B demand generation, develop long-term marketing strategies, capture existing demand, and nurture all leads. Developed scalable marketing processes for B2B clients to support campaign performance and pipeline growth. Deployed multi-channel campaigns across global markets, including two major trade show initiatives (NPE in the U.S. and K-Show in Germany). Used SendGrid and Mailchimp for email nurture, including audience segmentation, content sequencing, and A/B testing. Increased qualified leads by 35% through SEO improvements and targeted digital campaigns. Negotiated vendor contracts to reduce digital spend by 20%. Enhanced content assets, improving brand visibility across platforms. Used HubSpot & Google Analytics to optimize marketing performance.
Senior Marketing Coordinator at Sharma Wealth
November 1, 2021 - March 1, 2023
Led multi-channel digital campaigns increasing engagement by 40%. Utilized DV360 to implement programmatic strategy that increased ROAS by 20%. Developed live dashboards for campaign tracking. Boosted B2B outreach through event participation.
Marketing Coordinator at OMTEC INC.
December 1, 2019 - June 1, 2021
Created scalable and efficient marketing processes for B2B clients to support campaign performance and pipeline growth. Generated 500+ leads through trade show initiatives. Increased email & social CTR by 40% with optimized content. Executed A/B testing for conversion improvement. Enhanced SEO content increases organic traffic.
Senior Account Coordinator at Dentsu India
December 1, 2017 - January 1, 2018
Led demand generation for large B2B and B2C companies, creating content, deploying campaigns, generating leads, and managing end-to-end lead nurturing and process optimization. Supported campaign execution and media planning. Maintained client communication for seamless delivery. Created briefs and monitored budget allocations.

Education

Post-Graduate Certificate at Sheridan College
January 11, 2030 - January 1, 2019
MBA, Marketing Management at Amity University
January 11, 2030 - January 1, 2017
BA, Journalism & Mass Communication at Sharda University
January 11, 2030 - May 20, 2026

Qualifications

Google Agile Project Management
January 11, 2030 - May 20, 2026
Meta Marketing Analytics
January 11, 2030 - May 20, 2026
HootSuite Social Media Marketing Certification
January 11, 2030 - May 20, 2026
Product x Project Management
January 11, 2030 - May 20, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Manufacturing