Performance Marketing at MarketGaps Media Network

End-to-end management of Google Ads (Search & Display) and Meta Ads campaigns; aligned performance marketing tactics with lead generation and brand awareness goals to drive consistent pipeline growth. Implemented structured campaign architectures with refined audience targeting, budget pacing, and placements strategies, coordinating high-performing ad creatives to maximize CTR, impressions, and reach. Tracked and evaluated campaign performance using CTR, CPC, CPM, and conversion metrics in Excel/Google Sheets; conducted A/B testing and optimization to lower CPL and improve efficiency.