Hi, I’m Neha Solanki, a data-driven digital marketing specialist with 5+ years of experience driving growth across multi-channel campaigns, lifecycle marketing, and eCommerce initiatives. I excel at turning insights into actionable strategies that boost engagement, conversions, and brand visibility for SaaS, retail, and tech brands. I thrive in cross-functional teams, blending customer research, automation, and performance analytics to craft compelling content and scalable campaigns. If you’re looking to grow your audience and optimize your funnel from awareness to retention, I’d love to collaborate.

Neha Solanki

Hi, I’m Neha Solanki, a data-driven digital marketing specialist with 5+ years of experience driving growth across multi-channel campaigns, lifecycle marketing, and eCommerce initiatives. I excel at turning insights into actionable strategies that boost engagement, conversions, and brand visibility for SaaS, retail, and tech brands. I thrive in cross-functional teams, blending customer research, automation, and performance analytics to craft compelling content and scalable campaigns. If you’re looking to grow your audience and optimize your funnel from awareness to retention, I’d love to collaborate.

Available to hire

Hi, I’m Neha Solanki, a data-driven digital marketing specialist with 5+ years of experience driving growth across multi-channel campaigns, lifecycle marketing, and eCommerce initiatives. I excel at turning insights into actionable strategies that boost engagement, conversions, and brand visibility for SaaS, retail, and tech brands.

I thrive in cross-functional teams, blending customer research, automation, and performance analytics to craft compelling content and scalable campaigns. If you’re looking to grow your audience and optimize your funnel from awareness to retention, I’d love to collaborate.

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Language

English
Fluent

Work Experience

Global Sourcing & Merchandising Intern - eCommerce & Data at The Home Depot
November 1, 2025 - December 1, 2025
Analyzed sales trends, item performance, and content gaps to identify strategic opportunities, contributing to a 10-15% increase in product visibility and conversions across eCommerce channels. Streamlined item setup and content quality assurance; developed line structures for private and national brands and identified key product improvement opportunities influencing quarterly merchandising strategy. Built Excel dashboards delivering actionable insights to senior leadership.
Digital Marketing Lead (Founding Team) at Snap Seek
September 1, 2025 - Present
Led end-to-end marketing for an early-stage SaaS web app designed for one-way event photo sharing, covering social media, content marketing, SEO, AEO, email marketing, and copywriting. Accelerated user acquisition from 0 to 500+ in a 6-month launch window, achieving a 3.95% conversion rate and a 49.1% active user base by designing targeted lifecycle and loyalty retention campaigns. Implemented automated email flows onboarding, activation, and re-engagement with optimized subject lines and copy, reaching an average open rate of 67%. Developed a comprehensive content strategy spanning website copy, blog posts, landing pages, and social media, resulting in a 43% increase in traffic. Built dashboards to track traffic, sign-ups, conversions, and active users to inform channel prioritization. Generated 50+ qualified B2B marketing leads (including event planners and professional photographers) by executing targeted email outreach and social media campaigns. Enhanced visibility into the conver
Digital Marketing Lead at Snap Seek
September 1, 2025 - Present
Led end-to-end marketing for an early-stage SaaS web app designed for one-way event photo sharing; covered social media, content marketing, SEO, AEO, email marketing, and copywriting. Accelerated user acquisition from 0 to 500+ in a 6-month launch window with a 3.95% conversion rate and 49.1% active user base. Designed lifecycle and loyalty retention campaigns; built dashboards to track traffic, sign-ups, conversions, and revenue (~USD 2.48). Generated 50+ qualified B2B marketing leads (incl. event planners and professional photographers) through targeted email outreach and social media campaigns. Improved funnel visibility by 30% via GA4 and GTM, establishing event tracking for host registrations and photo sorting.
Creative Marketing Intern - Content & CRM Support at Garleff Coaching & Consulting Group
February 1, 2024 - May 1, 2024
Scaled B2B content publishing volume by 110% while maintaining strict brand alignment; created engaging visuals and LinkedIn copy, driving audience reach and engagement. Administered a quantitative market research survey with 150+ target users to craft 3 detailed buyer personas for personalized messaging. Analyzed LinkedIn performance metrics and implemented content optimizations that improved CTR and engagement.
Digital Marketing Executive - CRM & Lifecycle Marketing at Ixigo
December 1, 2020 - August 1, 2023
Orchestrated multi-channel lifecycle campaigns using email, SMS, WhatsApp, and in-app push notifications for 100K+ users to support acquisition, activation, and retention. Leveraged CleverTap and MoEngage to build audiences and deploy one-time, recurring, triggered, and behavior-based journeys across the customer lifecycle. Led A/B and multivariate testing on subject lines, creatives, and send times, achieving notable improvements in CTR and email opens; enhanced event attendance and user participation through journey automation. Built comprehensive dashboards to monitor opens, conversions, and cohort behavior.
Brand Registry Support Associate - Seller Support at Amazon
October 1, 2017 - November 1, 2018
Analyzed product listings, customer reviews, and seller requests to detect fraudulent or incorrect data, achieving 100% accuracy in catalog quality and boosting customer trust. Used Seller Central, Jira, and Outlook to track and manage FBA records, resolving cases efficiently and increasing seller satisfaction by 15% within 3 months. Supported data integrity and compliance with internal policies related to product information, IP, and customer experience, contributing to an 8% increase in CSAT.
Brand Registry Support Associate at Amazon
October 1, 2017 - November 1, 2018
Analyzed product listings, customer reviews, and seller requests to detect fraudulent or incorrect data, maintaining catalog quality. Used Seller Central, Jira, and Outlook to manage records and resolve cases, contributing to improved seller satisfaction (CSAT) and policy compliance.

Education

Post Graduate Diploma in Management (Digital & Content Marketing) at York University
September 1, 2023 - May 1, 2024
Bachelor in Computer Applications at Guru Nanak Dev University
August 1, 2014 - July 1, 2017
Post Graduate Diploma in Management (Digital and Content Marketing) at York University
September 1, 2023 - May 1, 2024
Bachelor of Computer Applications at Guru Nanak Dev University
August 1, 2014 - July 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services