Hi, I’m Neha Solanki, a data-driven Digital Marketing Specialist based in Toronto. I design and manage end-to-end campaigns across social media, email, and eCommerce to grow engagement and conversions. I have 5+ years of experience implementing lifecycle marketing, customer segmentation, and multi-channel personalization, and I enjoy turning data into actionable strategies. I’ve worked with enterprise CRMs like CleverTap, MoEngage, Zoho, and Marketo, and I’m proficient with SEO, HubSpot, Canva, and Adobe Creative Suite to elevate brand visibility. A highlight was orchestrating social media and email campaigns for over 100K app users, boosting conversion rates by over 7% in a single weekend.

Neha Solanki

Hi, I’m Neha Solanki, a data-driven Digital Marketing Specialist based in Toronto. I design and manage end-to-end campaigns across social media, email, and eCommerce to grow engagement and conversions. I have 5+ years of experience implementing lifecycle marketing, customer segmentation, and multi-channel personalization, and I enjoy turning data into actionable strategies. I’ve worked with enterprise CRMs like CleverTap, MoEngage, Zoho, and Marketo, and I’m proficient with SEO, HubSpot, Canva, and Adobe Creative Suite to elevate brand visibility. A highlight was orchestrating social media and email campaigns for over 100K app users, boosting conversion rates by over 7% in a single weekend.

Available to hire

Hi, I’m Neha Solanki, a data-driven Digital Marketing Specialist based in Toronto. I design and manage end-to-end campaigns across social media, email, and eCommerce to grow engagement and conversions.

I have 5+ years of experience implementing lifecycle marketing, customer segmentation, and multi-channel personalization, and I enjoy turning data into actionable strategies. I’ve worked with enterprise CRMs like CleverTap, MoEngage, Zoho, and Marketo, and I’m proficient with SEO, HubSpot, Canva, and Adobe Creative Suite to elevate brand visibility. A highlight was orchestrating social media and email campaigns for over 100K app users, boosting conversion rates by over 7% in a single weekend.

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Language

English
Advanced

Work Experience

Digital Marketing Lead at Snap Seek
September 1, 2025 - Present
Led end-to-end marketing for an early-stage SaaS web app designed for one-way event photo sharing; covered social media, content marketing, SEO, AEO, email marketing, and copywriting. Accelerated user acquisition from 0 to 500+ in a 6-month launch window with a 3.95% conversion rate and 49.1% active user base. Designed lifecycle and loyalty retention campaigns; built dashboards to track traffic, sign-ups, conversions, and revenue (~USD 2.48). Generated 50+ qualified B2B marketing leads (incl. event planners and professional photographers) through targeted email outreach and social media campaigns. Improved funnel visibility by 30% via GA4 and GTM, establishing event tracking for host registrations and photo sorting.
Global Sourcing & Merchandising Intern - eCommerce & Data at The Home Depot
November 1, 2025 - December 1, 2025
Analyzed sales trends, item performance, and content gaps to identify strategic opportunities, contributing to a 10-15% increase in product visibility and conversions across eCommerce channels. Streamlined item setup and content quality assurance; developed line structures for private and national brands and identified key product improvement opportunities influencing quarterly merchandising strategy. Built Excel dashboards delivering actionable insights to senior leadership.
Creative Marketing Intern - Content & CRM Support at Garleff Coaching & Consulting Group
February 1, 2024 - May 1, 2024
Scaled B2B content publishing volume by 110% while maintaining strict brand alignment; created engaging visuals and LinkedIn copy, driving audience reach and engagement. Administered a quantitative market research survey with 150+ target users to craft 3 detailed buyer personas for personalized messaging. Analyzed LinkedIn performance metrics and implemented content optimizations that improved CTR and engagement.
Digital Marketing Executive - CRM & Lifecycle Marketing at Ixigo
December 1, 2020 - August 1, 2023
Orchestrated multi-channel lifecycle campaigns using email, SMS, WhatsApp, and in-app push notifications for 100K+ users to support acquisition, activation, and retention. Leveraged CleverTap and MoEngage to build audiences and deploy one-time, recurring, triggered, and behavior-based journeys across the customer lifecycle. Led A/B and multivariate testing on subject lines, creatives, and send times, achieving notable improvements in CTR and email opens; enhanced event attendance and user participation through journey automation. Built comprehensive dashboards to monitor opens, conversions, and cohort behavior.
Brand Registry Support Associate at Amazon
October 1, 2017 - November 1, 2018
Analyzed product listings, customer reviews, and seller requests to detect fraudulent or incorrect data, maintaining catalog quality. Used Seller Central, Jira, and Outlook to manage records and resolve cases, contributing to improved seller satisfaction (CSAT) and policy compliance.

Education

Post Graduate Diploma in Management (Digital & Content Marketing) at York University
September 1, 2023 - May 1, 2024
Bachelor in Computer Applications at Guru Nanak Dev University
August 1, 2014 - July 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services