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I'm a marketing professional specializing in multi-channel B2B campaigns, CRM strategy, and content-driven brand experiences. I design and optimize digital programs across programmatic and paid social channels to boost brand awareness, engagement, and sales, and I enjoy turning data into actionable insights through dashboards and metrics. Currently pursuing an MSc in Marketing Management at EDHEC and building my practice from Chennai, India, with experience at Bosch, ThinkBig Software Solutions, and AIESEC Chennai. I thrive in cross-functional, hybrid work environments and love crafting compelling content that resonates with luxury and tech audiences.…I'm a marketing professional specializing in multi-channel B2B campaigns, CRM strategy, and content-driven brand experiences. I design and optimize digital programs across programmatic and paid social channels to boost brand awareness, engagement, and sales, and I enjoy turning data into actionable insights through dashboards and metrics. Currently pursuing an MSc in Marketing Management at EDHEC and building my practice from Chennai, India, with experience at Bosch, ThinkBig Software Solutions, and AIESEC Chennai. I thrive in cross-functional, hybrid work environments and love crafting compelling content that resonates with luxury and tech audiences.

Shakti Ravichandran

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I'm a marketing professional specializing in multi-channel B2B campaigns, CRM strategy, and content-driven brand experiences. I design and optimize digital programs across programmatic and paid social channels to boost brand awareness, engagement, and sales, and I enjoy turning data into actionable insights through dashboards and metrics. Currently pursuing an MSc in Marketing Management at EDHEC and building my practice from Chennai, India, with experience at Bosch, ThinkBig Software Solutions, and AIESEC Chennai. I thrive in cross-functional, hybrid work environments and love crafting compelling content that resonates with luxury and tech audiences.…I'm a marketing professional specializing in multi-channel B2B campaigns, CRM strategy, and content-driven brand experiences. I design and optimize digital programs across programmatic and paid social channels to boost brand awareness, engagement, and sales, and I enjoy turning data into actionable insights through dashboards and metrics. Currently pursuing an MSc in Marketing Management at EDHEC and building my practice from Chennai, India, with experience at Bosch, ThinkBig Software Solutions, and AIESEC Chennai. I thrive in cross-functional, hybrid work environments and love crafting compelling content that resonates with luxury and tech audiences.

Available to hire

I’m a marketing professional specializing in multi-channel B2B campaigns, CRM strategy, and content-driven brand experiences. I design and optimize digital programs across programmatic and paid social channels to boost brand awareness, engagement, and sales, and I enjoy turning data into actionable insights through dashboards and metrics.
Currently pursuing an MSc in Marketing Management at EDHEC and building my practice from Chennai, India, with experience at Bosch, ThinkBig Software Solutions, and AIESEC Chennai. I thrive in cross-functional, hybrid work environments and love crafting compelling content that resonates with luxury and tech audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Intermediate

Tamil

Fluent

Work Experience

Marketing Communications Intern at Bosch GmbH

September 1, 2025 - December 31, 2025

Planned, executed, and optimized multi-channel B2B digital campaigns across programmatic and paid social platforms to drive brand awareness, engagement, and sales. Designed and consolidated monthly KPI dashboards supporting marketing and sales performance tracking. Collaborated with designers and project managers to deliver accurate, high-quality content while managing multiple projects simultaneously in a hybrid working environment. Created high-quality photo and video content using Canva, producing bespoke installations for a discerning luxury audience.

Marketing Coordinator at ThinkBig Software Solutions

December 1, 2023 - July 31, 2024

Produced multimedia content (e-newsletters, social media) aligned with brand identity, increasing engagement by 120%. Developed and executed content strategies for high-end brands, growing Instagram audience and maximizing reach through data-driven engagement metrics. Organized and coordinated promotional activities and events in stores and at counters to drive customer engagement.

Junior Project Manager at AIESEC in Chennai

February 1, 2023 - October 31, 2023

Assisted with staff onboarding to ensure smooth integration and role readiness. Developed and optimized CRM strategies to drive customer engagement, personalized campaigns, and measurable results. Planned, coordinated, and executed internal & external events (SDG aligned) with 150+ attendees.

Operations Coordinator at AIESEC in Chennai

July 1, 2022 - January 31, 2023

Supported CRM campaigns aimed at acquiring new customers and retaining existing ones, ensuring 90% client retention. Hosted a podcast to support customer experience, increasing applicant engagement by 120%.