Managed company’s social media platforms, ensuring consistent brand presence. Created and scheduled engaging content tailored to target audiences. Monitored analytics and engagement trends to improve social media strategies. Engaged with followers and supported community management efforts.

Central Marketing Executive at Toothpick S.A.L

June 1, 2023 - August 1, 2024

Developed and executed integrated marketing campaigns to support company growth. Conducted market research and competitor analysis to inform campaign strategies. Coordinated with design and content teams to create engaging promotional materials. Assisted in brand positioning and corporate communications initiatives.

Performance Marketing Executive at WPP Media – Keyade, Beirut

August 1, 2024 - December 1, 2025

Plan and optimize digital campaigns across multiple platforms, focusing on paid search and social channels. Conduct performance analysis to improve ROI and conversion outcomes. Manage budget allocation and reporting for client campaigns. Collaborate with cross-functional teams to ensure campaign objectives align with client goals.

Marketing Professional at Abdulla Al Ghurair Hub for Digital Teaching and Learning - AUB

January 1, 2026 - Present

Execute and optimize multi-channel digital campaigns across Meta, Google, LinkedIn, and TikTok to ensure alignment with organizational goals. Manage advertising budgets and performance tracking, delivering detailed reports and insights to improve lead generation and ROI. Coordinate with creative and program teams to develop content calendars, brand-aligned messaging, and high-converting landing pages.