Ivan Bartoš
Hi, I’m Ivan Bartoš. I’m a digital marketing professional focused on delivering data-driven growth for e-commerce and online brands.
About
Hi, I’m Ivan Bartoš. I’m a digital marketing professional focused on delivering data-driven growth for e-commerce and online brands. I enjoy turning insights into actionable strategies that improve performance across search, paid media, and user experience.
I help businesses optimize campaigns and content across Google Ads, social ads, SEO, and analytics, translating complex data into clear recommendations and measurable results for clients and teams.
- 8 years' experience
- Joined May 2026
Languages
- CzechAdvanced
- CroatianFluent
- SerbianFluent
- UkrainianIntermediate
- RussianAdvanced
- MacedonianIntermediate
- SlovakFluent
- EnglishAdvanced
Industry experience
- Software & Internet
- Retail
- Education
- Professional Services
- Media & Entertainment
Work experience· 9 roles
Developing online marketing and SEO strategies, managing direct client communication, and handling performance marketing across Google Ads, Meta Ads, Microsoft Ads, Sklik, and Heureka. Analyzing data with Google Analytics, Google Search Console, and Looker Studio. Providing SEO and UX-focused improvement recommendations for websites and e-shops. Preparing regular reports and conducting strategic consultations with clients.
Creating online marketing strategies for various clients (e-commerce, user acquisition); planning, executing and monitoring Google Ads, Facebook Ads and Sklik campaigns; preparing budget proposals; analyzing GA4 data; studying user behavior with Microsoft Clarity; conducting website audits; generating client reports in Looker Studio and presenting findings; collaborating with content and graphic teams.
Development of a PPC marketing strategy; creation, execution and evaluation of PPC campaigns (Google Ads, Twitter Ads); reporting results to CEO/CMO; development and measurement of relevant conversion goals to generate leads; collaboration with business development, copywriting, finance and social media; IT collaboration on conversion setup.
Education
Certifications and awards
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