Own and execute social media and digital content strategy across channels, driving brand visibility, engagement, and revenue growth; lead end-to-end content development across social media, video, webinars, and digital campaigns, translating complex cloud and technology topics into compelling, high-performing content; drive multi-channel campaign strategy and optimization using audience insights, analytics, and platform trends to improve performance and engagement; plan, produce, and edit video content while scaling executive and brand thought leadership through webinars and virtual events; contributed to over $1M in closed revenue through webinar strategy, promotion, and content execution.

Photographer & Graphic Designer at Freelance

April 1, 2017 - Present

Partner with local and national clients to elevate brand awareness through photography, graphic design, branding, and social media marketing services; develop strategic visual identities and compelling digital content that strengthen audience engagement and online presence; manage projects from creative concept through final delivery while maintaining strong client relationships and consistent brand storytelling.

Digital Design & Print Production Specialist II at UPMC (Contract)

June 1, 2024 - June 1, 2025

Collaborated with design, marketing, project management, and development teams to execute print and digital creative assets aligned with brand standards and UX best practices; supported intuitive, user-focused design solutions through research, testing, and collaborative problem-solving.

Product Designer at American Eagle Outfitters

March 1, 2021 - October 1, 2023

Created on-product marketing artwork informed by market research, consumer trends, and brand standards; managed on-product design projects from concept through production while collaborating with cross-functional merchandising and marketing teams.