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I'm Sophie Luu, a result-driven digital marketer with a focus on paid social, content strategy, and campaign management. I excel at setting up, launching, and optimising Meta campaigns, managing budgets, and delivering actionable performance reports for both clients and agencies. I thrive in cross-functional teams and enjoy turning data into clear, impactful growth strategies. I’ve built and scaled multi-platform content programs, automated workflows to cut production time by 50%, and collaborate closely with product, growth, and PR to deliver integrated campaigns. I’m passionate about creating engaging content that resonates with audiences and drives measurable results.…I'm Sophie Luu, a result-driven digital marketer with a focus on paid social, content strategy, and campaign management. I excel at setting up, launching, and optimising Meta campaigns, managing budgets, and delivering actionable performance reports for both clients and agencies. I thrive in cross-functional teams and enjoy turning data into clear, impactful growth strategies. I’ve built and scaled multi-platform content programs, automated workflows to cut production time by 50%, and collaborate closely with product, growth, and PR to deliver integrated campaigns. I’m passionate about creating engaging content that resonates with audiences and drives measurable results.

Sophie Luu

Content Strategist, Marketing Strategist, Social Media Manager, +2

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I'm Sophie Luu, a result-driven digital marketer with a focus on paid social, content strategy, and campaign management. I excel at setting up, launching, and optimising Meta campaigns, managing budgets, and delivering actionable performance reports for both clients and agencies. I thrive in cross-functional teams and enjoy turning data into clear, impactful growth strategies. I’ve built and scaled multi-platform content programs, automated workflows to cut production time by 50%, and collaborate closely with product, growth, and PR to deliver integrated campaigns. I’m passionate about creating engaging content that resonates with audiences and drives measurable results.…I'm Sophie Luu, a result-driven digital marketer with a focus on paid social, content strategy, and campaign management. I excel at setting up, launching, and optimising Meta campaigns, managing budgets, and delivering actionable performance reports for both clients and agencies. I thrive in cross-functional teams and enjoy turning data into clear, impactful growth strategies. I’ve built and scaled multi-platform content programs, automated workflows to cut production time by 50%, and collaborate closely with product, growth, and PR to deliver integrated campaigns. I’m passionate about creating engaging content that resonates with audiences and drives measurable results.

Available to hire

I’m Sophie Luu, a result-driven digital marketer with a focus on paid social, content strategy, and campaign management. I excel at setting up, launching, and optimising Meta campaigns, managing budgets, and delivering actionable performance reports for both clients and agencies. I thrive in cross-functional teams and enjoy turning data into clear, impactful growth strategies.

I’ve built and scaled multi-platform content programs, automated workflows to cut production time by 50%, and collaborate closely with product, growth, and PR to deliver integrated campaigns. I’m passionate about creating engaging content that resonates with audiences and drives measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

AI Marketing Executive at Trickle Limited

December 1, 2025 - Present

Developed and executed multi-platform content strategy across Instagram, TikTok, and LinkedIn; led end-to-end UGC campaigns including creative direction, scripting, filming, editing, publishing, and performance analysis; coordinated across growth, PR, and creator partners to deliver integrated campaigns; mentored interns on video production; implemented workflow AI tools to streamline content workflows and reduce stakeholder communication overhead; partnered with product team on customer journey analysis and content strategy; provided product improvement feedback.

Paid Media & Content Manager at First Shot Barista Training

December 1, 2023 - December 1, 2025

Planned, filmed, edited, and published content across Facebook, TikTok, and Instagram using Meta Business Suite; tracked monthly performance via Meta Insights and TikTok Analytics; translated data into clear recommendations shaping ongoing strategy; drove conversions through consistent content publishing and community engagement across platforms.

Social Media Marketing Assistant at Australian Internet Advertising (AIA) Agency

April 1, 2024 - July 1, 2024

Coordinated with designers and Head of Social to plan, produce, and schedule rich media content across Instagram, Facebook, TikTok, and YouTube; set up, launched, and optimised paid social campaigns across Meta within budget; leveraged SEO insights to develop content strategy and write punchy, search-optimised copy; initiated and designed visually engaging email campaigns via Klaviyo and Mailchimp; built performance reports using Google Analytics and Agency Analytics.

Content Creator at Self-Directed – TikTok

December 1, 2023 - Present

Launched and scaled TikTok channel to 15K+ followers and 5M+ views by identifying trends and optimising content for platform algorithms; maintained 10K+ average views per post and secured multiple brand collaborations.