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Hi, I’m Tessa Schwartz, a Charlotte-based freelance social media manager who helps brands grow awareness, engagement, and conversions across Instagram, TikTok, Pinterest, Facebook, and LinkedIn. I specialize in developing practical content calendars, producing engaging posts and short-form videos, and building authentic relationships with followers, partners, and influencers. I thrive in nonprofit and education-focused environments where mission-driven storytelling and community engagement make a measurable impact. Whether coordinating cross-functional teams for fundraising campaigns or delivering accessible digital resources, I bring a collaborative, audience-first approach and a knack for turning ideas into compelling visuals and videos that resonate with audiences and stakeholders.…Hi, I’m Tessa Schwartz, a Charlotte-based freelance social media manager who helps brands grow awareness, engagement, and conversions across Instagram, TikTok, Pinterest, Facebook, and LinkedIn. I specialize in developing practical content calendars, producing engaging posts and short-form videos, and building authentic relationships with followers, partners, and influencers. I thrive in nonprofit and education-focused environments where mission-driven storytelling and community engagement make a measurable impact. Whether coordinating cross-functional teams for fundraising campaigns or delivering accessible digital resources, I bring a collaborative, audience-first approach and a knack for turning ideas into compelling visuals and videos that resonate with audiences and stakeholders.

Tessa Schwartz

Social Media Manager, Content Creator, Video Editor, +5

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Hi, I’m Tessa Schwartz, a Charlotte-based freelance social media manager who helps brands grow awareness, engagement, and conversions across Instagram, TikTok, Pinterest, Facebook, and LinkedIn. I specialize in developing practical content calendars, producing engaging posts and short-form videos, and building authentic relationships with followers, partners, and influencers. I thrive in nonprofit and education-focused environments where mission-driven storytelling and community engagement make a measurable impact. Whether coordinating cross-functional teams for fundraising campaigns or delivering accessible digital resources, I bring a collaborative, audience-first approach and a knack for turning ideas into compelling visuals and videos that resonate with audiences and stakeholders.…Hi, I’m Tessa Schwartz, a Charlotte-based freelance social media manager who helps brands grow awareness, engagement, and conversions across Instagram, TikTok, Pinterest, Facebook, and LinkedIn. I specialize in developing practical content calendars, producing engaging posts and short-form videos, and building authentic relationships with followers, partners, and influencers. I thrive in nonprofit and education-focused environments where mission-driven storytelling and community engagement make a measurable impact. Whether coordinating cross-functional teams for fundraising campaigns or delivering accessible digital resources, I bring a collaborative, audience-first approach and a knack for turning ideas into compelling visuals and videos that resonate with audiences and stakeholders.

Available to hire

Hi, I’m Tessa Schwartz, a Charlotte-based freelance social media manager who helps brands grow awareness, engagement, and conversions across Instagram, TikTok, Pinterest, Facebook, and LinkedIn. I specialize in developing practical content calendars, producing engaging posts and short-form videos, and building authentic relationships with followers, partners, and influencers. I thrive in nonprofit and education-focused environments where mission-driven storytelling and community engagement make a measurable impact.

Whether coordinating cross-functional teams for fundraising campaigns or delivering accessible digital resources, I bring a collaborative, audience-first approach and a knack for turning ideas into compelling visuals and videos that resonate with audiences and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Social Media Manager at Freelance

February 1, 2025 - Present

Developed and executed social media strategies to grow brand awareness, engagement, and conversions across Instagram, TikTok, Pinterest, Facebook, and LinkedIn; created and managed content calendars with posts, stories, and short-form videos; monitored community engagement and fostered relationships with followers, influencers, and partners; tracked performance metrics and prepared reports to optimize campaigns.

Marketing Coordinator at Canines for Disabled Kids

May 1, 2022 - February 1, 2025

Managed social media platforms, including content creation, design, and scheduling to engage and educate target audience; designed marketing assets using Canva, Adobe Elements, Adobe Premiere Pro, and CapCut for campaigns, events, and fundraising; served as primary point of contact for internal marketing communications and project coordination; managed multiple projects across departments and executed nonprofit outreach that generated $18,000 in donations.

Educator at Knox County Schools

March 1, 2022 - May 1, 2023

Collaborated with cross-functional teams, parents, and administrators to support student success and communication initiatives; coordinated schedules, documentation, and logistics for school activities and events; developed engaging learning materials and adapted communication strategies for diverse audiences.

Educator at Crosby Kindergarten Center

July 1, 2020 - March 1, 2022

Designed educational curriculum and digital learning resources for diverse learning environments; provided mentorship and individualized support to improve student performance and engagement; coordinated communication and meetings with parents, administrators, and educators; served on committees to support school culture and staff engagement.

Service Coordinator & Case Manager at Bay Area Rehabilitation Center

August 1, 2019 - July 1, 2020

Coordinated services and maintained communication with over 30 families weekly to ensure client needs were met; managed changing priorities and schedules in fast-paced environments; facilitated ongoing communication with service providers, school districts, and families through verbal and written correspondence.

Education

Master of Business Administration at Lamar University

January 11, 2030 - May 22, 2026

BS in Child Development at Appalachian State University

January 11, 2030 - May 22, 2026

Associate of Liberal Arts at Forsyth Technical Community College

January 11, 2030 - May 22, 2026

Qualifications

Copywriting Bootcamp: Master Copywriting for 2023 & Beyond

October 4, 2023 - October 4, 2023

Digital Marketing Simternship

April 26, 2023 - April 26, 2023

This certificate signifies experience: • Strategically selecting, prioritizing, and • Effectively allocating a budget to maximize optimizing keywords profits • Interpreting vanity metrics (impressions and clicks) when evaluating the value of a • Optimizing landing pages • Utilizing digital tools and tactics to improve campaign campaign performance • Calculating and using KPIs, including ROI, and knowing when to prioritize these metrics • Effectively organizing, creating, and optimizing search, display (interest-based, remarketing), • Performing A/B testing to identify the best and shopping ads

The Complete Copywriting Course: Write to Sell Like a Pro

October 9, 2023 - October 9, 2023