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I'm Briana Thornton, a results-driven marketing strategist with 6+ years of experience building and executing data-driven digital marketing programs across B2B and nonprofit sectors. I partner with C-suite leaders to align campaigns with organizational goals, optimize marketing budgets over $15,000, and translate analytics into ROI through platform optimization. I thrive on turning insights into action and delivering measurable gains in engagement and conversions. I excel at leading cross-functional teams, driving brand strategy, and collaborating with stakeholders to execute campaigns that strengthen presence, grow audiences, and accelerate performance across paid, owned, and earned channels.…I'm Briana Thornton, a results-driven marketing strategist with 6+ years of experience building and executing data-driven digital marketing programs across B2B and nonprofit sectors. I partner with C-suite leaders to align campaigns with organizational goals, optimize marketing budgets over $15,000, and translate analytics into ROI through platform optimization. I thrive on turning insights into action and delivering measurable gains in engagement and conversions. I excel at leading cross-functional teams, driving brand strategy, and collaborating with stakeholders to execute campaigns that strengthen presence, grow audiences, and accelerate performance across paid, owned, and earned channels.

Briana Thornton

Marketing Strategist, Social Media Manager, Digital Marketer, +2

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I'm Briana Thornton, a results-driven marketing strategist with 6+ years of experience building and executing data-driven digital marketing programs across B2B and nonprofit sectors. I partner with C-suite leaders to align campaigns with organizational goals, optimize marketing budgets over $15,000, and translate analytics into ROI through platform optimization. I thrive on turning insights into action and delivering measurable gains in engagement and conversions. I excel at leading cross-functional teams, driving brand strategy, and collaborating with stakeholders to execute campaigns that strengthen presence, grow audiences, and accelerate performance across paid, owned, and earned channels.…I'm Briana Thornton, a results-driven marketing strategist with 6+ years of experience building and executing data-driven digital marketing programs across B2B and nonprofit sectors. I partner with C-suite leaders to align campaigns with organizational goals, optimize marketing budgets over $15,000, and translate analytics into ROI through platform optimization. I thrive on turning insights into action and delivering measurable gains in engagement and conversions. I excel at leading cross-functional teams, driving brand strategy, and collaborating with stakeholders to execute campaigns that strengthen presence, grow audiences, and accelerate performance across paid, owned, and earned channels.

Available to hire

I’m Briana Thornton, a results-driven marketing strategist with 6+ years of experience building and executing data-driven digital marketing programs across B2B and nonprofit sectors. I partner with C-suite leaders to align campaigns with organizational goals, optimize marketing budgets over $15,000, and translate analytics into ROI through platform optimization. I thrive on turning insights into action and delivering measurable gains in engagement and conversions.

I excel at leading cross-functional teams, driving brand strategy, and collaborating with stakeholders to execute campaigns that strengthen presence, grow audiences, and accelerate performance across paid, owned, and earned channels.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Media Coordinator at Oncology Nursing Society (ONS)

August 1, 2022 - Present

Lead strategic digital marketing initiatives for 142,000+ combined social media audience, partnering with C-suite executives and board members to align campaigns with organizational objectives and product launches. Managed and optimized paid social campaigns across Facebook and LinkedIn with budgets exceeding $15,000, achieving a 7.54% CTR and $0.38 CPC on top-performing campaigns. Developed and implemented a platform strategy prioritizing LinkedIn as the lead channel, driving a 5.29% engagement rate and 1,201 net new followers in Q4 2025 across platforms. Designed quarterly analytics reporting to deliver actionable insights that increased engagement by 69.8% QoQ on Facebook; established KPIs and SOPs to maintain brand consistency and reallocate budget to high-performing channels, reducing CPC by 60% on Facebook campaigns. Leveraged Google Analytics 4, HubSpot, and advanced social mapping to inform content strategy and optimize targeting, resulting in a 2.83% CTR for highly-targeted Li

Communications Manager at Seacrest Country Day School

June 1, 2021 - October 1, 2022

Developed and executed a comprehensive multi-channel communications strategy across Google, Bing, and YouTube to increase enrollment and brand awareness among prospective families. Led a website redesign project with Alma Marketing designers, improving user experience and tightening conversion pathways for new family engagement. Presented bi-annual marketing performance metrics to the Board of Trustees, translating complex data into strategic recommendations for stakeholder decision-making.

Digital Marketing Coordinator at NewStyle Digital

February 1, 2019 - June 1, 2021

Managed digital strategy for 25+ quarterly client acquisitions across multiple industries, overseeing Google Ads setup, website creation, and campaign optimization. Supervised Google AdWords accounts for 15+ clients, optimizing campaigns to improve ROI and achieve strong search rankings. Created and launched Facebook and Instagram advertising campaigns with budgets over $5,000, coordinating staff schedules and workflows using Asana and HubSpot.