I'm Mpumimay Modise, a UX Designer with a psychology background and 2+ years of experience in UX research, usability testing, and high-fidelity UI design. I analyse user behaviour data from 2,000+ users to identify friction points and translate research insights into clear UI and product design decisions, using Figma, wireframing, information architecture, and accessibility (WCAG 2.1). I've collaborated with cross-functional teams as a freelance designer and as a UX Design Intern at 2U / GetSmarter, driving improvements to online learning experiences and delivering scalable UI components. I value accessible design, research-driven UX, and turning insights into intuitive, inclusive digital products.

Mpumimay Modise

I'm Mpumimay Modise, a UX Designer with a psychology background and 2+ years of experience in UX research, usability testing, and high-fidelity UI design. I analyse user behaviour data from 2,000+ users to identify friction points and translate research insights into clear UI and product design decisions, using Figma, wireframing, information architecture, and accessibility (WCAG 2.1). I've collaborated with cross-functional teams as a freelance designer and as a UX Design Intern at 2U / GetSmarter, driving improvements to online learning experiences and delivering scalable UI components. I value accessible design, research-driven UX, and turning insights into intuitive, inclusive digital products.

Available to hire

I’m Mpumimay Modise, a UX Designer with a psychology background and 2+ years of experience in UX research, usability testing, and high-fidelity UI design. I analyse user behaviour data from 2,000+ users to identify friction points and translate research insights into clear UI and product design decisions, using Figma, wireframing, information architecture, and accessibility (WCAG 2.1).

I’ve collaborated with cross-functional teams as a freelance designer and as a UX Design Intern at 2U / GetSmarter, driving improvements to online learning experiences and delivering scalable UI components. I value accessible design, research-driven UX, and turning insights into intuitive, inclusive digital products.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

UX Designer (Freelance) at Various Freelance Clients (UX & Brand Projects)
January 1, 2023 - Present
Designed website interfaces using UX/UI industry best practices, conducted competitor analyses, designed structured IA and SEO-friendly content systems, improved professional portfolio layouts, translated stakeholder requirements into visual outputs, and delivered UI-ready design outputs for digital and communication projects. Produced freelance design deliverables including resumes, business proposals, brochures, flyers, and digital content for personal and small business needs, and drafted conceptual website redesigns to improve information structure and user flow.
UX Design Intern at 2U / GetSmarter
February 1, 2022 - December 31, 2022
Worked within a cross-functional product team to improve the Online Learning Campus experience built on Moodle. Analyzed 254+ qualitative survey responses to identify usability and onboarding friction points; conducted heuristic evaluations and FTUE analysis; synthesized findings to inform UX improvements and presented insights to senior stakeholders. Collaborated with developers and business systems analysts in Agile sprints; performed accessibility audits (WAVE and Axe) and contributed to UI design of dashboards, login, course pages, and other platform areas with high-fidelity wireframes and interactive prototypes.
Digital Content Designer | Independent Freelance at Independent Freelance
January 1, 2020 - December 31, 2021
Created digital media content including visual storytelling, branding assets, and promotional materials; managed end-to-end creative production to improve brand visibility, messaging clarity, and audience engagement.
Assistant Manager — FNB Shop at FNB Shop
May 1, 2014 - January 31, 2016
Managed daily retail operations across corporate stores, met/exceeded monthly sales targets, maintained merchandising and store presentation standards, handled cash-ups and reporting, managed administrative systems, maintained client relationships, and resolved day-to-day operational issues while supporting customer service delivery.
Co-Manager / Shop Manager — ABSA & Liberty Shop at ABSA & Liberty Shop
February 1, 2016 - November 30, 2019
Led store operations, sales targets, merchandising, customer service, administrative systems, and team leadership across ABSA and Liberty Shop.

Education

Business Analysis Support Practice (NQF5) at Umuzi.org
January 1, 2021 - May 22, 2026
Bachelor-level Coursework: Psychology at University of the Witwatersrand
January 1, 2012 - December 31, 2014
Bachelor-level Coursework: Psychology at University of the Witwatersrand
January 1, 2018 - May 22, 2026
Bachelor-level Coursework: Psychology at Varsity College
January 1, 2011 - May 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Software & Internet, Media & Entertainment, Professional Services