Catherine Farrell

ProAvailable to hire

I'm Catherine Farrell, an executive and experiential producer with over a decade and a half of delivering high-impact brand experiences, mobile tours, and live events.

About

I’m Catherine Farrell, an executive and experiential producer with over a decade and a half of delivering high-impact brand experiences, mobile tours, and live events. I excel at team leadership, vendor coordination, budget management, and turning creative concepts into immersive campaigns that resonate with audiences.
From Disney activations to NBA launches and philanthropic projects, I drive production from concept through on-site delivery, coordinating cross-functional teams, permits, and logistics to ensure flawless execution and measurable business impact.

  • 21 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Retail
  • Education
  • Non-Profit Organization

Work experience

Director of Production · NRG MarketingApr 2020 – Oct 2022 · 2 yrs 7 mos

Led a small agency production department, overseeing brand tours, product launches and live sports events. Produced indoor/outdoor court renovations for 2K Foundations and supervised/hired production staff; reported to the owner.

Freelance Executive Producer/Senior Producer · Independent / FreelanceJan 2005 – Present · 21 yrs 11 mos

Lead producer for marketing agencies across the country delivering large-scale launch events, tours, and brand experiences. Managed brand experiences for Disney (over a year) with planning and on-site execution; collaborated with creative, production, and client teams to deliver impactful programs.

Sr. Production Manager · A Squared GroupJan 2005 – Dec 2015 · 11 yrs

Spearheaded full-scope creative production operations for award-winning campaigns, producing nationwide events including multi-city tours, product launches, retail initiatives and celebrity appearances. Governed budgets, vendors and field teams; oversaw production staff.

Education

Bachelor of Arts in Communication, Major in Public Relations · Loyola University New Orleans2030 – 1992

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