Christopher De Klerk

Media Buyer at Jolly Media Marketing

Managed and optimized paid media campaigns with monthly ad spend of ~R250,000, consistently improving ROAS and reducing cost per acquisition across multiple accounts. Built and scaled full-funnel acquisition systems using advanced audience targeting, creative testing, and data-driven optimization to improve conversion rates and campaign efficiency. Implemented tracking and attribution to ensure accurate performance measurement. Collaborated with creative and strategy teams to align ads with audience intent and funnel positioning. Supported lead generation and conversion optimization across multi-client accounts.

Founder & Digital Marketing Lead at Zero Balance; Zero Labs; Power Bears; Carb Me Latte Café

Founded and led digital marketing across multiple brands in South Africa, establishing full-funnel paid acquisition systems focused on scalable lead generation, cost efficiency, and ROI optimization. Managed monthly ad budgets across Meta and Google Ads while maintaining a ROAS of approximately 3.2x and reducing CPL by about 30–40%. Built and scaled creative testing frameworks, landing pages, and funnels to drive lead generation and sales. Collaborated with suppliers and remote teams to execute campaigns and build partnerships.

Marketing Strategist (Remote) at Remote – Clients include Non-Stop Rentals, Claims Champ, Clear Cover, ATA Legal Australia

Led end-to-end digital marketing strategy for multiple Australian service-based businesses across automotive, insurance, and legal sectors. Managed and optimized Google Ads and Meta Ads campaigns with a strong focus on lead generation and ROI. Designed high-converting landing pages and funnels to improve user experience and increase lead acquisition. Built automated email sequences for lead nurturing and customer retention. Conducted competitive analysis and defined market positioning to strengthen brand presence and improve campaign effectiveness. Developed creative ad assets, messaging angles, and social media campaigns aligned with target audience psychology.

Founder & Digital Marketing Lead at Zero Balance; Zero Labs; Power Bears; Carb Me Latte Café (South Africa)

Founded and launched multiple brands, led digital marketing strategy, brand development, and product launches across diverse industries. Built and scaled social media platforms, designed and developed ecommerce sites and conversion-focused landing pages, implemented full marketing funnels (content marketing, influencer partnerships, Google Ads, SEO). Managed marketing budgets, analyzed campaign performance to maximize ROI, and established partnerships with suppliers and vendors to support product launches and growth.