Sara Picozzi

Led affiliate growth strategy across US and Canadian markets for Ray-Ban, LensCrafters, Target Optical, ContactsDirect, Glasses.com, and FramesDirect. Drove a strategic shift from cashback-driven traffic to content-led partnerships, doubling AUR within six months and expanding North American annual affiliate revenue from $1M–$9M to $3M–$18M. Managed a $3.5M quarterly affiliate investment budget across CPA and flat-fee models, optimizing allocation based on ROAS, publisher quality, and growth forecasts. Directed Q4 and Cyber Week campaigns across US loyalty networks with hybrid budgets, performing real-time adjustments and on-top cashback events to maximize intra-day performance. Eliminated CJ Affiliate and Adobe Analytics discrepancies via deduplication rules; realigned FramesDirect commissions and removed inflated payouts, increasing channel ROAS from 1–2x to 7–8x. Developed acquisition strategies for the insurance segment with dedicated vision care publishers and tiered disco

Accelerated network growth by onboarding high-value content creators, loyalty platforms, and premium performance partners, expanding regional market share across client accounts. Audited granular performance metrics to architect data-driven insights, directly optimizing client budget allocation and maximizing ROAS.

Spearheaded international project execution and stakeholder communication, ensuring seamless operational alignment across multicultural environments. Directed comprehensive performance reporting and strict financial tracking to optimize resource allocation and project predictability.