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I am a performance marketing leader with 5+ years of experience scaling multi-million-dollar affiliate programs across US, Canadian, and European e-commerce markets. I specialize in full-funnel affiliate strategy, portfolio investment optimization, and data-driven insights to maximize ROAS, profitability, and long-term customer value. I have restructured publisher mixes from cashback to content-led models, managed quarterly budgets up to $3.5M, and led high-impact partnerships across D2C brands and optical retail environments. I excel at building strong publisher relationships, negotiating campaigns, and executing data-backed growth strategies.…I am a performance marketing leader with 5+ years of experience scaling multi-million-dollar affiliate programs across US, Canadian, and European e-commerce markets. I specialize in full-funnel affiliate strategy, portfolio investment optimization, and data-driven insights to maximize ROAS, profitability, and long-term customer value. I have restructured publisher mixes from cashback to content-led models, managed quarterly budgets up to $3.5M, and led high-impact partnerships across D2C brands and optical retail environments. I excel at building strong publisher relationships, negotiating campaigns, and executing data-backed growth strategies.

Sara Picozzi

Affiliate Marketer, Growth Marketer, Marketing Strategist, +2

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I am a performance marketing leader with 5+ years of experience scaling multi-million-dollar affiliate programs across US, Canadian, and European e-commerce markets. I specialize in full-funnel affiliate strategy, portfolio investment optimization, and data-driven insights to maximize ROAS, profitability, and long-term customer value. I have restructured publisher mixes from cashback to content-led models, managed quarterly budgets up to $3.5M, and led high-impact partnerships across D2C brands and optical retail environments. I excel at building strong publisher relationships, negotiating campaigns, and executing data-backed growth strategies.…I am a performance marketing leader with 5+ years of experience scaling multi-million-dollar affiliate programs across US, Canadian, and European e-commerce markets. I specialize in full-funnel affiliate strategy, portfolio investment optimization, and data-driven insights to maximize ROAS, profitability, and long-term customer value. I have restructured publisher mixes from cashback to content-led models, managed quarterly budgets up to $3.5M, and led high-impact partnerships across D2C brands and optical retail environments. I excel at building strong publisher relationships, negotiating campaigns, and executing data-backed growth strategies.

Available to hire

I am a performance marketing leader with 5+ years of experience scaling multi-million-dollar affiliate programs across US, Canadian, and European e-commerce markets. I specialize in full-funnel affiliate strategy, portfolio investment optimization, and data-driven insights to maximize ROAS, profitability, and long-term customer value. I have restructured publisher mixes from cashback to content-led models, managed quarterly budgets up to $3.5M, and led high-impact partnerships across D2C brands and optical retail environments. I excel at building strong publisher relationships, negotiating campaigns, and executing data-backed growth strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Affiliate Growth & Partnerships Specialist at EssilorLuxottica

April 1, 2022 - Present

Led affiliate growth strategy across US and Canadian markets for Ray-Ban, LensCrafters, Target Optical, ContactsDirect, Glasses.com, and FramesDirect. Drove a strategic shift from cashback-driven traffic to content-led partnerships, doubling AUR within six months and expanding North American annual affiliate revenue from $1M–$9M to $3M–$18M. Managed a $3.5M quarterly affiliate investment budget across CPA and flat-fee models, optimizing allocation based on ROAS, publisher quality, and growth forecasts. Directed Q4 and Cyber Week campaigns across US loyalty networks with hybrid budgets, performing real-time adjustments and on-top cashback events to maximize intra-day performance. Eliminated CJ Affiliate and Adobe Analytics discrepancies via deduplication rules; realigned FramesDirect commissions and removed inflated payouts, increasing channel ROAS from 1–2x to 7–8x. Developed acquisition strategies for the insurance segment with dedicated vision care publishers and tiered disco

Account Manager – Affiliate Marketing at Webgains

January 1, 2021 - April 1, 2022

Accelerated network growth by onboarding high-value content creators, loyalty platforms, and premium performance partners, expanding regional market share across client accounts. Audited granular performance metrics to architect data-driven insights, directly optimizing client budget allocation and maximizing ROAS.

Project Development Coordinator at CESVI Foundation

October 1, 2018 - October 1, 2020

Spearheaded international project execution and stakeholder communication, ensuring seamless operational alignment across multicultural environments. Directed comprehensive performance reporting and strict financial tracking to optimize resource allocation and project predictability.