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I'm Willy Wang, a full-stack marketing strategist with a software engineering background, experienced in aligning brand, product, content, digital experience, and performance strategy to drive measurable growth. I combine strategic thinking with technical fluency to translate audience insights, search behavior, and market context into campaigns, messaging, websites, and cross-functional initiatives that improve visibility, engagement, conversion, and revenue. I translate insights into campaigns, messaging, websites, and cross-functional initiatives to improve visibility, engagement, conversion, and revenue, combining strategic thinking with technical fluency and a passion for experimentation.…I'm Willy Wang, a full-stack marketing strategist with a software engineering background, experienced in aligning brand, product, content, digital experience, and performance strategy to drive measurable growth. I combine strategic thinking with technical fluency to translate audience insights, search behavior, and market context into campaigns, messaging, websites, and cross-functional initiatives that improve visibility, engagement, conversion, and revenue. I translate insights into campaigns, messaging, websites, and cross-functional initiatives to improve visibility, engagement, conversion, and revenue, combining strategic thinking with technical fluency and a passion for experimentation.

Willy Wang

Marketing Strategist, Growth Marketer, Content Creator, +2

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I'm Willy Wang, a full-stack marketing strategist with a software engineering background, experienced in aligning brand, product, content, digital experience, and performance strategy to drive measurable growth. I combine strategic thinking with technical fluency to translate audience insights, search behavior, and market context into campaigns, messaging, websites, and cross-functional initiatives that improve visibility, engagement, conversion, and revenue. I translate insights into campaigns, messaging, websites, and cross-functional initiatives to improve visibility, engagement, conversion, and revenue, combining strategic thinking with technical fluency and a passion for experimentation.…I'm Willy Wang, a full-stack marketing strategist with a software engineering background, experienced in aligning brand, product, content, digital experience, and performance strategy to drive measurable growth. I combine strategic thinking with technical fluency to translate audience insights, search behavior, and market context into campaigns, messaging, websites, and cross-functional initiatives that improve visibility, engagement, conversion, and revenue. I translate insights into campaigns, messaging, websites, and cross-functional initiatives to improve visibility, engagement, conversion, and revenue, combining strategic thinking with technical fluency and a passion for experimentation.

Available to hire

I’m Willy Wang, a full-stack marketing strategist with a software engineering background, experienced in aligning brand, product, content, digital experience, and performance strategy to drive measurable growth. I combine strategic thinking with technical fluency to translate audience insights, search behavior, and market context into campaigns, messaging, websites, and cross-functional initiatives that improve visibility, engagement, conversion, and revenue.

I translate insights into campaigns, messaging, websites, and cross-functional initiatives to improve visibility, engagement, conversion, and revenue, combining strategic thinking with technical fluency and a passion for experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Independent Project: AI Search Visibility & GEO Strategy Platform at Independent Project

January 1, 2026 - Present

Built an AI-driven marketing workflow and strategy platform to analyze search visibility, buyer intent, competitive positioning, and content opportunities, translating findings into actionable growth recommendations. Modeled buyer search behavior and ICP intent across the journey to identify high-value demand opportunities and support prioritization across messaging, content, and funnel strategy. Applied structured analysis, automation, and semantic retrieval methods to accelerate research, experimentation, and strategic marketing decision-making. Analyzed how brands are positioned across search and AI-driven discovery environments to uncover visibility gaps, content opportunities, and narrative insights.

Digital Marketing Specialist at Scale Computing (formerly Acumera)

May 1, 2025 - August 1, 2025

Designed and executed integrated marketing strategies across SEO, GEO/AEO, paid media, website optimization, and content to improve acquisition, engagement, and pipeline contribution. Built foundational demand generation programs by aligning website messaging, paid campaigns, audience targeting, and content strategy to high-intent customer segments. Led website transformation across UX, messaging, content architecture, and technical SEO to improve discoverability, engagement, and conversion readiness. Built and optimized landing pages aligned to campaign goals and audience needs, strengthening funnel performance and supporting growth initiatives. Implemented and integrated a marketing and analytics stack across GA4, Google Tag Manager, Google Ads, HubSpot, and Usercentrics to improve attribution, conversion tracking, compliance, and reporting. Developed and optimized cross-channel content across LinkedIn, web, and partner initiatives to strengthen brand authority, engagement, and digit

Co-founder and Operator at Club Eternal

February 1, 2022 - November 1, 2024

Led marketing strategy across paid social, partnerships, content, and experiential campaigns, growing the brand to 6,000+ followers and driving audience growth, engagement, and event demand.

Jr. Software Engineer at Iternal Technologies

April 1, 2020 - September 1, 2023

Built software applications and data workflows that improved machine readability, data quality, and AI-driven retrieval performance. Designed a user accountability layer for Dell Technologies that improved access control, security, and compliance. Reported directly to the CTO and collaborated cross-functionally with engineering, product, and sales/marketing teams throughout the product lifecycle. Developed a strong technical foundation in systems thinking, APIs, structured data, and cross-functional execution that continues to inform marketing strategy and digital problem-solving.