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Senior Integrated Marketing Manager with 5+ years in multichannel campaign strategy, demand generation, and new market development across B2C and B2B. Delivered 50× lead generation growth at International Fertility Group and created a new product category from zero at Ecovision - via Google Ads, Meta Ads, SEO, and brand strategy. Proficient in paid media, organic growth, and cross-functional team leadership. MSc Marketing, Università di Bari Aldo Moro.…Senior Integrated Marketing Manager with 5+ years in multichannel campaign strategy, demand generation, and new market development across B2C and B2B. Delivered 50× lead generation growth at International Fertility Group and created a new product category from zero at Ecovision - via Google Ads, Meta Ads, SEO, and brand strategy. Proficient in paid media, organic growth, and cross-functional team leadership. MSc Marketing, Università di Bari Aldo Moro.

Nutsa Ioramashvili

Brand Strategist, Growth Marketer, Marketing Strategist, +2

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Senior Integrated Marketing Manager with 5+ years in multichannel campaign strategy, demand generation, and new market development across B2C and B2B. Delivered 50× lead generation growth at International Fertility Group and created a new product category from zero at Ecovision - via Google Ads, Meta Ads, SEO, and brand strategy. Proficient in paid media, organic growth, and cross-functional team leadership. MSc Marketing, Università di Bari Aldo Moro.…Senior Integrated Marketing Manager with 5+ years in multichannel campaign strategy, demand generation, and new market development across B2C and B2B. Delivered 50× lead generation growth at International Fertility Group and created a new product category from zero at Ecovision - via Google Ads, Meta Ads, SEO, and brand strategy. Proficient in paid media, organic growth, and cross-functional team leadership. MSc Marketing, Università di Bari Aldo Moro.

Available to hire

Senior Integrated Marketing Manager with 5+ years in
multichannel campaign strategy, demand generation, and new market development across B2C and B2B.

Delivered 50× lead generation growth at International Fertility Group and created a new product category from zero at Ecovision - via Google Ads, Meta Ads, SEO, and brand strategy. Proficient in paid media, organic growth, and cross-functional team leadership.

MSc Marketing, Università di Bari Aldo Moro.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Brand & Marketing Manager at International Fertility Group

June 20, 2023 - November 20, 2024

Launched niche reproductive services in the US fertility market, increasing lead generation from approximately 1 to 20–50 leads per day within one year. Contributed to significant monthly revenue growth while improving CTR by ~30% and reducing CPA by ~25% through a multi-channel marketing strategy. Maintained brand visibility and engagement during ad budget suspensions. Led crisis management and stakeholder strategy, developing awareness campaigns and coordinating legal support to safeguard the outreach network amid adverse regulatory changes.

Communications Expert for Sustainable Development at EcoVision

October 1, 2023 - Present

Led communications and outreach for sustainable development initiatives, including awareness campaigns, stakeholder engagement, and crisis communications; developed and executed campaigns to support regulatory changes and ensure continued outreach.