Available to hire
Creativa estrategista en el cruce entre marca, cultura y comunicación, con 12 años traduciendo lo que la moda, la belleza y el estilo de vida significan en estrategia, contenido y experiencias memorables. Cierra el ciclo de agencia en 2026 para traer esa misma disciplina in-house, full-time.
Asesora y dirige la estrategia de marca con enfoque en activaciones, PR/comunicaciones e influencer marketing, construyendo relaciones de largo plazo y produciendo experiencias que conectan con públicos en la industria de la moda, la belleza y lifestyle.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Beginner
Work Experience
Founder & Strategic Consultant at Asseoria & Comunicação
January 1, 2020 - January 1, 2026Asesoría y dirección estratégica con foco en brand strategy y creative direction para campañas anuales. Gestión de activaciones y comunicación para cuentas de moda, lifestyle y corporativas; coordinación con PR, influencer activations y producción de eventos. Producción de más de 100 eventos corporativos y de marca, desde concepto hasta ejecución en sitio. Representación y asesoría de talento (influencers, atletas/actrices, modelos) en Brasil y gestión comercial del ciclo completo de contratos.
Founder & Strategic Consultant at FT Assessoria & Comunicação
January 1, 2019 - PresentFounded and leads a boutique marketing and communications agency serving luxury, lifestyle, and corporate clients. Develops and executes integrated marketing strategies encompassing social media, PR, branding, and event production. Manages influencer relations and talent partnerships across Instagram and TikTok ecosystems. Strategic partner to Dior Beauty Brazil for 4+ consecutive years, delivering campaign activations and PR initiatives. Serves clients in fashion, beauty, gastronomy, home décor, automotive, and technology verticals.
Remote Influencer & Brand Strategist
January 1, 2014 - PresentEstrategia de marca orientada a influencers (remoto), en paralelo a trabajo de agencia; colaboración para activaciones y lineamientos de comunicación de marca.
Influencer & Brand Strategist at Independent / Freelance
December 31, 2013 - May 13, 2026Provides ongoing strategic advisory and representation services for influencers and content creators. Develops brand–talent partnerships with major national companies across fashion, beauty, and lifestyle. Manages the full commercial cycle: prospecting new partnerships, negotiating terms, and overseeing contract execution and follow-up. Coordinated political marketing strategy for a Federal Deputy candidate (2016), overseeing positioning, media, and communications.
TV Producer & Events Coordinator at TV Verdes Mares (Rede Globo affiliate, Ceará)
December 31, 2012 - December 31, 2014Produced editorial content for broadcast, managing production timelines and cross-functional teams. Coordinated institutional events, handling logistics, vendor management, and on-site execution.
Education
Bachelor's Degree at Universidade de Fortaleza – UNIFOR
January 11, 2030 - May 25, 2026Brand Marketing Certificate at LVMH Online Program
January 11, 2030 - May 25, 2026Bachelor's Degree in Marketing & Advertising at Universidade de Fortaleza – UNIFOR
January 11, 2030 - July 19, 2026Online Program at LV M H
January 11, 2030 - July 19, 2026Qualifications
Brand Marketing Certificate (LVMH Online Program)
January 11, 2030 - May 24, 2026Brand Marketing Certificate (LVMH Online Program)
January 11, 2030 - May 24, 2026Brand Marketing Certificate
January 11, 2030 - May 25, 2026Bachelor's Degree, Advertising & Propaganda
January 11, 2030 - May 25, 2026Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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