I am a marketing and communications professional with 12 years of experience spanning brand strategy, public relations, influencer management, luxury market consulting, and corporate event production. I founded FT Assessoria & Comunicação, a boutique agency serving fashion, beauty, gastronomy, home décor, technology, and automotive sectors. I am a long-term strategic partner to global luxury brands, including a four-year collaboration with Dior, delivering campaign activations and PR initiatives. I combine data-driven marketing thinking with a refined aesthetic sensibility and maintain a robust network across Brazil's premium market.

I am a marketing and communications professional with 12 years of experience spanning brand strategy, public relations, influencer management, luxury market consulting, and corporate event production. I founded FT Assessoria & Comunicação, a boutique agency serving fashion, beauty, gastronomy, home décor, technology, and automotive sectors. I am a long-term strategic partner to global luxury brands, including a four-year collaboration with Dior, delivering campaign activations and PR initiatives. I combine data-driven marketing thinking with a refined aesthetic sensibility and maintain a robust network across Brazil's premium market.

Available to hire

I am a marketing and communications professional with 12 years of experience spanning brand strategy, public relations, influencer management, luxury market consulting, and corporate event production.

I founded FT Assessoria & Comunicação, a boutique agency serving fashion, beauty, gastronomy, home décor, technology, and automotive sectors. I am a long-term strategic partner to global luxury brands, including a four-year collaboration with Dior, delivering campaign activations and PR initiatives. I combine data-driven marketing thinking with a refined aesthetic sensibility and maintain a robust network across Brazil’s premium market.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Founder & Strategic Consultant at FT Assessoria & Comunicação
January 1, 2019 - Present
Founded and leads a boutique marketing and communications agency serving luxury, lifestyle, and corporate clients. Develops and executes integrated marketing strategies encompassing social media, PR, branding, and event production. Manages influencer relations and talent partnerships across Instagram and TikTok ecosystems. Strategic partner to Dior Beauty Brazil for 4+ consecutive years, delivering campaign activations and PR initiatives. Serves clients in fashion, beauty, gastronomy, home décor, automotive, and technology verticals.
Influencer & Brand Strategist at Independent
January 1, 2014 - Present
Provides ongoing strategic advisory and representation services for influencers and content creators. Develops brand–talent partnerships with major national companies across fashion, beauty, and lifestyle. Manages the full commercial cycle: prospecting new partnerships, negotiating terms, and overseeing contract execution and follow-up. Coordinated political marketing strategy for a Federal Deputy candidate (2016), overseeing positioning, media, and communications.
TV Producer & Events Coordinator at TV Verdes Mares (Rede Globo affiliate, Ceará)
January 1, 2013 - January 1, 2015
Produced editorial content for broadcast, managing production timelines and cross-functional teams. Coordinated institutional events, handling logistics, vendor management, and on-site execution.
Influencer & Brand Strategist at Independent / Freelance
January 1, 2014 - Present
Provides ongoing strategic advisory and representation services for influencers and content creators. Develops brand–talent partnerships with major national companies across fashion, beauty, and lifestyle. Manages the full commercial cycle: prospecting new partnerships, negotiating terms, and overseeing contract execution and follow-up. Coordinated political marketing strategy for a Federal Deputy candidate (2016), overseeing positioning, media, and communications.

Education

Bachelor's Degree, Advertising & Propaganda at Universidade de Fortaleza – UNIFOR
January 11, 2030 - May 24, 2026
Bachelor's Degree at Universidade de Fortaleza – UNIFOR
January 11, 2030 - May 25, 2026
Brand Marketing Certificate at LVMH Online Program
January 11, 2030 - May 25, 2026

Qualifications

Brand Marketing Certificate (LVMH Online Program)
January 11, 2030 - May 24, 2026
Brand Marketing Certificate (LVMH Online Program)
January 11, 2030 - May 24, 2026
Brand Marketing Certificate
January 11, 2030 - May 25, 2026
Bachelor's Degree, Advertising & Propaganda
January 11, 2030 - May 25, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Travel & Hospitality