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I'm Reda LASSILLI, a Project Manager with 5+ years of experience delivering CRM campaigns, data-driven insights, and cross-functional initiatives in fast-paced international environments. I design end-to-end CRM programs, build real-time dashboards, and optimize customer journeys to drive measurable ROI. Fluent in French and English, I thrive in diverse teams across Europe and North Africa, combining marketing know-how with data analytics, SQL data wrangling, and automation to scale campaigns and improve customer experiences. I bring strong collaboration skills, a hands-on approach to problem solving, and a passion for turning data into actionable business decisions. I’m comfortable working with sales, marketing, and tech stakeholders to deliver impactful results in dynamic settings.…I'm Reda LASSILLI, a Project Manager with 5+ years of experience delivering CRM campaigns, data-driven insights, and cross-functional initiatives in fast-paced international environments. I design end-to-end CRM programs, build real-time dashboards, and optimize customer journeys to drive measurable ROI. Fluent in French and English, I thrive in diverse teams across Europe and North Africa, combining marketing know-how with data analytics, SQL data wrangling, and automation to scale campaigns and improve customer experiences. I bring strong collaboration skills, a hands-on approach to problem solving, and a passion for turning data into actionable business decisions. I’m comfortable working with sales, marketing, and tech stakeholders to deliver impactful results in dynamic settings.

Reda LASSILLI

Project Manager, Growth Marketer, Digital Marketer, +2

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I'm Reda LASSILLI, a Project Manager with 5+ years of experience delivering CRM campaigns, data-driven insights, and cross-functional initiatives in fast-paced international environments. I design end-to-end CRM programs, build real-time dashboards, and optimize customer journeys to drive measurable ROI. Fluent in French and English, I thrive in diverse teams across Europe and North Africa, combining marketing know-how with data analytics, SQL data wrangling, and automation to scale campaigns and improve customer experiences. I bring strong collaboration skills, a hands-on approach to problem solving, and a passion for turning data into actionable business decisions. I’m comfortable working with sales, marketing, and tech stakeholders to deliver impactful results in dynamic settings.…I'm Reda LASSILLI, a Project Manager with 5+ years of experience delivering CRM campaigns, data-driven insights, and cross-functional initiatives in fast-paced international environments. I design end-to-end CRM programs, build real-time dashboards, and optimize customer journeys to drive measurable ROI. Fluent in French and English, I thrive in diverse teams across Europe and North Africa, combining marketing know-how with data analytics, SQL data wrangling, and automation to scale campaigns and improve customer experiences. I bring strong collaboration skills, a hands-on approach to problem solving, and a passion for turning data into actionable business decisions. I’m comfortable working with sales, marketing, and tech stakeholders to deliver impactful results in dynamic settings.

Available to hire

I’m Reda LASSILLI, a Project Manager with 5+ years of experience delivering CRM campaigns, data-driven insights, and cross-functional initiatives in fast-paced international environments. I design end-to-end CRM programs, build real-time dashboards, and optimize customer journeys to drive measurable ROI. Fluent in French and English, I thrive in diverse teams across Europe and North Africa, combining marketing know-how with data analytics, SQL data wrangling, and automation to scale campaigns and improve customer experiences.

I bring strong collaboration skills, a hands-on approach to problem solving, and a passion for turning data into actionable business decisions. I’m comfortable working with sales, marketing, and tech stakeholders to deliver impactful results in dynamic settings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

CRM and Marketing Analyst at DELL

January 1, 2022 - January 1, 2026

Led end-to-end CRM campaign development and analyzed conversion funnels and campaign performance to identify the highest-ROI acquisition levers, delivering strategic recommendations to sales and marketing teams. Designed and automated interactive Power BI dashboards for real-time KPI tracking. Collaborated with technical teams on bug tracking and resolution, ensuring seamless user experience. Managed a content calendar and social media presence, creating and distributing compelling written and visual content across digital channels to maintain consistent brand engagement and audience interaction. Conducted comprehensive qualitative and quantitative market research to map consumer behavior, identify growth trends, and inform product launch, customer acquisition, and retention strategies. Extracted and processed large customer datasets using SQL to generate segmentation insights and actionable recommendations for targeted marketing initiatives.

CRM Project Manager (Apprentice) at See Tickets

January 1, 2020 - January 1, 2022

Defined and implemented CRM strategies based on customer segment analysis and improved customer engagement. Created dynamic dashboards on Looker Studio, allowing the sales team to track sales performance in real-time, which led to a 10% increase in quarterly revenue through strategic adjustments. Design and execution of A/B tests to validate marketing strategies, resulting in a 20% increase in the B2C customer base. Optimized Google Ads ads by increasing CTR by 25% and reducing CPA by 10%, while improving the user experience through API integration (Spotify). Executed a targeted SEO content strategy for artist pages, achieving a 45% improvement in keyword rankings.

CRM Project Manager ( Apprentice ) at See Tickets

January 1, 2020 - December 31, 2022

Defined and implemented CRM strategies based on customer segment analysis and improved engagement. Created dynamic dashboards on Looker Studio for real-time sales tracking, contributing to a 10% increase in quarterly revenue. Designed and executed A/B tests to validate marketing strategies, resulting in a 20% increase in the B2C customer base. Optimized Google Ads by increasing CTR by 25% and reducing CPA by 10%, with API integration (Spotify). Executed a targeted SEO content strategy for artist pages, achieving a 45% improvement in keyword rankings.