Hi, I’m Yuta Yamamura, a growth-focused director who bridges inbound and outbound initiatives to expand Japanese businesses into overseas markets. I lead end-to-end growth—from strategy to execution—through data-driven optimization and UX improvements. Inbound programs have driven +40% YoY bookings and +30% ROI improvements via integrated data analysis and UX optimization; outbound efforts grew revenue 8x, CVR 3.5x, and cut CPA by 27% across US-focused cross-border e-commerce. I’ve personally led and closed exclusive partnerships (e.g., Europcar) and managed a ¥100M+ annual budget, executing a high-velocity hypothesis → execution → improvement loop across negotiations, product development, and team direction—as an owner, not a consultant. Underpinning all of this is a relentless focus on scalable growth, market expansion, and cross-functional leadership to drive results across partner networks, multi-channel campaigns, and international markets.

Yuta Yamamura

Hi, I’m Yuta Yamamura, a growth-focused director who bridges inbound and outbound initiatives to expand Japanese businesses into overseas markets. I lead end-to-end growth—from strategy to execution—through data-driven optimization and UX improvements. Inbound programs have driven +40% YoY bookings and +30% ROI improvements via integrated data analysis and UX optimization; outbound efforts grew revenue 8x, CVR 3.5x, and cut CPA by 27% across US-focused cross-border e-commerce. I’ve personally led and closed exclusive partnerships (e.g., Europcar) and managed a ¥100M+ annual budget, executing a high-velocity hypothesis → execution → improvement loop across negotiations, product development, and team direction—as an owner, not a consultant. Underpinning all of this is a relentless focus on scalable growth, market expansion, and cross-functional leadership to drive results across partner networks, multi-channel campaigns, and international markets.

Available to hire

Hi, I’m Yuta Yamamura, a growth-focused director who bridges inbound and outbound initiatives to expand Japanese businesses into overseas markets. I lead end-to-end growth—from strategy to execution—through data-driven optimization and UX improvements. Inbound programs have driven +40% YoY bookings and +30% ROI improvements via integrated data analysis and UX optimization; outbound efforts grew revenue 8x, CVR 3.5x, and cut CPA by 27% across US-focused cross-border e-commerce. I’ve personally led and closed exclusive partnerships (e.g., Europcar) and managed a ¥100M+ annual budget, executing a high-velocity hypothesis → execution → improvement loop across negotiations, product development, and team direction—as an owner, not a consultant.

Underpinning all of this is a relentless focus on scalable growth, market expansion, and cross-functional leadership to drive results across partner networks, multi-channel campaigns, and international markets.

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Language

Japanese
Fluent
English
Advanced
Chinese
Beginner
Vietnamese
Beginner

Work Experience

Inbound Marketing Director at Magical Trip
January 1, 2024 - Present
Grew bookings by +40% YoY via data-driven UX and promo optimization; improved ROI by +30% through integrated data analysis and UX optimization; oversaw OTA strategy, analytics, and affiliate operations.
Inbound Strategy Lead at Niconico Rentacar / Europcar
January 1, 2024 - Present
Led and closed exclusive partnership with Europcar (Top 3 global car rental); directed influencer campaigns for Taiwan, Hong Kong & South Korea; drove OTA channel expansion to scale inbound acquisition.
Project Director at RICE — Fluv / Xmersive
January 1, 2025 - Present
Led SEO strategy for Fluv (pet-sitting service) — 4-sprint growth roadmap; supporting SNS & KOL launch strategy for Xmersive (VR entertainment app) in Thailand.
International Art Director at YUJI ART International
January 1, 2024 - Present
Lead oversee market expansion for contemporary Japanese artist Yuji Kato; developed gallery partnerships in New York & Paris from scratch; directed exhibition strategy, collector outreach & brand positioning in English.
Marketing Director, Cross-border EC at Kokoro Care
June 1, 2022 - December 1, 2024
Built a subscription base of 400+ members; improved purchase rate by 25%; developed U.S. market product lines; managed Shopify, influencer campaigns, email marketing, and paid ads end-to-end.
Head of International Business at Nico Nico Travel Co., Ltd.
October 1, 2023 - February 1, 2025
Led international business expansion and cross-border partnerships; launched market-entry activities in New York and Paris from zero.
Inbound Web Director & Web Director at Tsugutsu Go / Cross-border EC
June 1, 2020 - June 1, 2024
Directed multilingual inbound site and main media management (¥100M annual budget); built inbound site from scratch; managed content pipeline and performance.
Content & Growth Strategist at Steady Growers Marketing
June 1, 2019 - September 1, 2020
Grew YouTube channel from 0 to 70K subscribers in 8 months; led a team of 5; managed content pipeline, data analysis, and growth loops.
International Project Manager at MIC Co., Ltd.
October 1, 2023 - February 1, 2025
Directed international projects; cross-border campaigns and collaboration across markets.

Education

B.S. in Business Administration at San Diego State University
January 11, 2030 - May 25, 2026

Qualifications

Google Analytics Certified
January 11, 2030 - May 25, 2026
Google Ads Certified
January 11, 2030 - May 25, 2026
Microsoft Office Specialist
January 11, 2030 - May 25, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Software & Internet, Professional Services