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Hello! I'm Elena Linares, a creative PR and brand partnerships specialist focused on luxury lifestyle and wellness brands. I drive multi-platform campaigns that blend social media, content strategy, and influencer collaborations to build memorable brand experiences and meaningful audience engagement. I lead cross-functional teams and outsourced creatives to deliver polished campaigns across Meta, email, and social channels, with a keen eye for storytelling and guest experiences in hospitality and wellness spaces. I'm passionate about crafting impactful, data-informed growth strategies that elevate brands and foster lasting connections with audiences across Latin America and North America.…Hello! I'm Elena Linares, a creative PR and brand partnerships specialist focused on luxury lifestyle and wellness brands. I drive multi-platform campaigns that blend social media, content strategy, and influencer collaborations to build memorable brand experiences and meaningful audience engagement. I lead cross-functional teams and outsourced creatives to deliver polished campaigns across Meta, email, and social channels, with a keen eye for storytelling and guest experiences in hospitality and wellness spaces. I'm passionate about crafting impactful, data-informed growth strategies that elevate brands and foster lasting connections with audiences across Latin America and North America.

Elena Linares

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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Hello! I'm Elena Linares, a creative PR and brand partnerships specialist focused on luxury lifestyle and wellness brands. I drive multi-platform campaigns that blend social media, content strategy, and influencer collaborations to build memorable brand experiences and meaningful audience engagement. I lead cross-functional teams and outsourced creatives to deliver polished campaigns across Meta, email, and social channels, with a keen eye for storytelling and guest experiences in hospitality and wellness spaces. I'm passionate about crafting impactful, data-informed growth strategies that elevate brands and foster lasting connections with audiences across Latin America and North America.…Hello! I'm Elena Linares, a creative PR and brand partnerships specialist focused on luxury lifestyle and wellness brands. I drive multi-platform campaigns that blend social media, content strategy, and influencer collaborations to build memorable brand experiences and meaningful audience engagement. I lead cross-functional teams and outsourced creatives to deliver polished campaigns across Meta, email, and social channels, with a keen eye for storytelling and guest experiences in hospitality and wellness spaces. I'm passionate about crafting impactful, data-informed growth strategies that elevate brands and foster lasting connections with audiences across Latin America and North America.

Available to hire

Hello! I’m Elena Linares, a creative PR and brand partnerships specialist focused on luxury lifestyle and wellness brands. I drive multi-platform campaigns that blend social media, content strategy, and influencer collaborations to build memorable brand experiences and meaningful audience engagement.

I lead cross-functional teams and outsourced creatives to deliver polished campaigns across Meta, email, and social channels, with a keen eye for storytelling and guest experiences in hospitality and wellness spaces. I’m passionate about crafting impactful, data-informed growth strategies that elevate brands and foster lasting connections with audiences across Latin America and North America.

Skills

Brand Identity

Copywriting

Email Marketing

Experience Level

Brand Identity

Expert

Copywriting

Expert

Email Marketing

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Social Media Creative Strategist & Brand Partnerships Coordinator at Synergy Yoga Center

January 1, 2024 - January 1, 2026

Led multi-platform marketing campaigns across Meta platforms and email; developed influencer collaborations, luxury hospitality content, and audience growth strategies; managed outsourced creative teams; increased brand visibility and engagement; produced wellness events and retreats.

Social Media & Hospitality Marketing Coordinator at Razzle Dazzle Boutique Barber Shop

January 1, 2024 - January 1, 2026

Coordinated social media, influencer collaborations, and hospitality marketing initiatives; created luxury lifestyle content, organized events, and supported brand partnerships; managed digital campaigns and growth initiatives across platforms.

Social Media Communications Strategist at Casa Blanca Hotel - Dominican Republic / Remote

January 1, 2022 - Present

Developed social media communications strategy, crafted content calendars, and executed multichannel campaigns to boost occupancy and brand visibility; aligned with luxury hospitality storytelling and guest experiences.