Kristine Irish Villacorta

Digital Marketing Specialist at Australian Traveller

Freelance, project-based Digital Marketing Specialist. Managed end-to-end digital marketing campaigns across social media, paid advertising, and content strategy. Planned and executed data-driven strategies aligned with client goals to drive engagement and conversions. Monitored performance and optimized campaigns using actionable insights. Managed and optimized paid Meta (Facebook) campaigns while overseeing website content, UX improvements, and onsite promotions to support conversion goals. Delivered performance insights through regular reporting and monitoring key metrics to refine campaign effectiveness. Supported broader marketing efforts through newsletter management and cross-functional collaboration with sales teams.

Digital Product Officer at Summit Media Publishing

Led brand social media platforms and campaigns while building partnerships with brands, hotels, and influencers. Led marketing campaigns, events, and collaborations to drive growth and engagement. Supervised marketing and operations teams to ensure smooth execution and alignment with business goals. Managed digital ad budgets and coordinated with agencies, published and tracked organic and paid campaigns on their social media platforms.

Digital Product Officer at Summit Media Publishing

Led URC brand accounts, developing campaign strategies and proposals aligned with brand objectives. Led cross-functional teams across design, content, and web to deliver campaigns on time and within budget. Oversaw activation and end-to-end campaign execution to drive growth and engagement. Supervised marketing and operations teams, managed digital ad budgets, and coordinated with agencies; published and tracked organic and paid campaigns on social media platforms.