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I am a hands-on senior marketing, GTM, partnerships, and digital growth leader with 25+ years of experience building campaigns, partner programs, product launches, content strategies, and digital platforms across technology, healthcare, luxury goods, and professional services markets. I have a proven track record turning complex products into clear messaging, creating marketing assets, managing cross-functional projects, supporting sales and partner growth, analyzing campaign performance, and executing international rollouts across the U.S., Europe, and Asia.…I am a hands-on senior marketing, GTM, partnerships, and digital growth leader with 25+ years of experience building campaigns, partner programs, product launches, content strategies, and digital platforms across technology, healthcare, luxury goods, and professional services markets. I have a proven track record turning complex products into clear messaging, creating marketing assets, managing cross-functional projects, supporting sales and partner growth, analyzing campaign performance, and executing international rollouts across the U.S., Europe, and Asia.

Elizabeth Cummins

PRO

Marketing Strategist, Brand Strategist, Content Creator, +3

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I am a hands-on senior marketing, GTM, partnerships, and digital growth leader with 25+ years of experience building campaigns, partner programs, product launches, content strategies, and digital platforms across technology, healthcare, luxury goods, and professional services markets. I have a proven track record turning complex products into clear messaging, creating marketing assets, managing cross-functional projects, supporting sales and partner growth, analyzing campaign performance, and executing international rollouts across the U.S., Europe, and Asia.…I am a hands-on senior marketing, GTM, partnerships, and digital growth leader with 25+ years of experience building campaigns, partner programs, product launches, content strategies, and digital platforms across technology, healthcare, luxury goods, and professional services markets. I have a proven track record turning complex products into clear messaging, creating marketing assets, managing cross-functional projects, supporting sales and partner growth, analyzing campaign performance, and executing international rollouts across the U.S., Europe, and Asia.

Available to hire

Lucerne, Switzerland

I am a hands-on senior marketing, GTM, partnerships, and digital growth leader with 25+ years of experience building campaigns, partner programs, product launches, content strategies, and digital platforms across technology, healthcare, luxury goods, and professional services markets.

I have a proven track record turning complex products into clear messaging, creating marketing assets, managing cross-functional projects, supporting sales and partner growth, analyzing campaign performance, and executing international rollouts across the U.S., Europe, and Asia.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Strategy and Marketing Consultant (Owner) at LaunchEdge Consulting

January 1, 2003 - Present

Provide hands-on strategic growth, digital marketing, content, GTM, partner marketing, and market positioning support for global brands, technology companies, startups, and healthcare organizations. Currently serve as fractional marketing lead for an established Swiss MedTech company.

Chief Marketing Officer (6 Years) / Co-CEO (3 Years) at Taste of Switzerland AG

January 1, 2017 - October 1, 2023

Directed a cross-functional organization of 100 employees across sales, marketing, finance, and logistics, while managing all MarTech, comms, and SaaS for a scaling B2B and B2C enterprise. Strategy and execution included 1,000+ localized digital assets and multi-channel campaigns; built a comprehensive e-commerce platform and API-driven partner portals.

Founder and Content Creator at Speaksli Inc.

January 2, 2014 - January 20, 2020

Founded and scaled an educational digital media property to over 75,000 subscribers; grew a YouTube channel to 8M views with 97% approval; received UN award and Top 100 Exhibitor recognition.

Business Development Strategist at DELL Inc. – Global Consumer Division

September 1, 2007 - February 1, 2009

Orchestrated global consumer ecosystem strategies to transition Dell from a hardware commodity into an integrated digital media and entertainment hub; built 'Best of Web' directory and launched high-value platform alliances with Pandora, Rhapsody, Last.fm, Yahoo! Music Japan, Viacom (MTV), Nickelodeon, and Facebook.

Director of Product Planning and Product Management at Motion Computing

June 1, 2003 - August 1, 2007

Managed product marketing pipelines for a $100M tablet hardware platform; steered global go-to-market strategies and lifecycles; expanded presence from 3 to 24 countries; led the clinical tablet PC category launch for healthcare ecosystems.

Regional Change Manager – Marketing, Training, and Operations at DELL Inc. – Southern Europe

March 1, 1998 - August 1, 2001

Managed localization marketing performance infrastructure and operations across 8 countries; built an international training strategy and led a team of 9 trainers delivering curriculum to Managing Directors and 800 technical sales professionals; contributed to a complete overhaul of Dell’s eCommerce platform.

Product Planner and Global Launch Coordinator at DELL Inc. – Portable Products Group

August 1, 1994 - March 1, 1998

Led product planning and global cross-functional launch management for Dell’s 'Thin & Light' notebook category; established launch processes that became blueprint standards across product lines.

Speechwriting and Communications Intern at The U.S. White House

August 1, 1989 - January 1, 1991

Researched and edited speeches for the President; archived and deployed a searchable speech data archive for the Office of Speechwriting; supported PR activities and intern communications.