Available to hire
I drive brand growth and creative excellence across global retail, food, and consumer goods industries. I develop and implement integrated innovative strategies, manage cross-functional teams, and deliver 360º omni-channel campaigns and programs that inspire engagement and build brand loyalty.
I translate business objectives into impactful creative solutions across digital, print, social, and retail environments. I connect vision to polished executions while cultivating relationships that promote alignment, engagement, and sustainable growth in dynamic, fast-paced environments.
Experience Level
Language
English
Fluent
Work Experience
Founder & Creative Director at The Directive Studio
January 1, 2025 - PresentFounded and lead a creative studio delivering high-level brand strategy, identity development and integrated marketing solutions for hospitality, lifestyle & consumer brands. Developed brand systems, menu boards, and in-store merchandising solutions for restaurant and hospitality clients. Partner with leadership teams to define positioning and execute cohesive omni-channel campaigns. Provided fractional creative direction, guiding brand evolution and cross-functional collaboration. Oversee strategy, concepting, design, vendor management, and multi-platform execution. Build long-term client relationships through consultative leadership and consistent results.
Creative Director at Krispy Kreme
January 1, 2022 - January 1, 2025Developed and executed integrated creative strategies, leading and inspiring cross-functional teams to deliver cohesive visuals and messaging across all channels, elevating a global brand and driving measurable audience engagement. Led strategic redesign and optimization of print and digital menu board systems across national shop network, improving merchandising, upsell opportunities, customer flow & value perception. Directed creation and execution of 40+ national 360º campaigns annually, transforming business objectives into innovative and impactful marketing efforts, deepening brand loyalty and expanding market presence. Collaborated with global agency partners to uphold and enhance global brand standards. Presented creative strategies to senior leadership and managed creative operations, budgets, and vendor partnerships, while optimizing processes for continuous improvement.
Associate Creative Director at RR Donnelley for Lowe’s Private Brands
January 1, 2021 - January 1, 2022Co-led creative development for Lowe’s Private Brand packaging and displays, managing cross-functional teams of designers, photographers, and copywriters, delivering high-quality, on-brand creative assets. Provided strategic creative solutions that aligned with brand objectives, successfully executing multiple high-volume projects in fast-paced, deadline-driven environment. Streamlined workflows and refreshed brand identities, establishing standards and ensuring consistency across growing portfolio of numerous private brands.
Senior Graphic Designer at Krispy Kreme
January 1, 2016 - January 1, 2021Spearheaded creative development for national campaigns, confirming brand alignment across print, digital, packaging, and in-store channels. Led design and production of print and digital menu boards across Krispy Kreme shop network, including system templates, pricing updates & promotional campaigns. Directed design teams and collaborated with cross-functional partners, delivering cohesive creative executions reflecting Krispy Kreme’s global vision. Led photo and video shoots, providing clear creative direction to agencies and vendors, producing high-quality assets that resonated with target audiences. Optimized departmental processes, improving operational efficiency and guaranteeing consistent, quality deliverables.
Senior Creative Services Manager at Munchkin, Inc.
January 1, 2013 - January 1, 2016Directed global creative initiatives, brand messaging and guidelines, and packaging development across major retail channels, ensuring consistency and elevating brand presence. Led re-branding efforts for Munchkin and BRICA brands, increasing sales and driving significant growth at Walmart, Target, and other major accounts. Managed cross-functional collaborations, directed photoshoots, improved processes, and presented strategies to senior leadership, enhancing efficiency and fostering alignment with overarching business goals.
Director of Graphic Design at BRICA, Inc.
January 1, 2010 - January 1, 2013Developed and implemented brand identity and strategies for BRICA and SafeFit, achieving 50% annual sales growth and doubling revenue within 4 years. Directed creative teams across packaging, digital, and in-store displays, maintaining global brand standards and meeting regulatory requirements. Hired, trained, and mentored designers, fostering professional growth and ensuring creative excellence and high performance. Oversaw large-scale projects, photo and video shoots, budgets, and trade show logistics, confirming high-quality outcomes aligned with brand standards and objectives.
Education
Bachelor of Fine Arts (BFA) in Graphic Design at Savannah College of Art and Design
January 11, 2030 - May 25, 2026Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Other
Experience Level
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