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Digital and Omnichannel Lead with extensive experience in international B2B environments within the pharmaceutical industry. Proven track record of designing and implementing digital strategies that enhance customer engagement, optimise content performance, and drive measurable business outcomes. Experienced in website ecosystems, Veeva Vault CRM and marketing automation integration, SEO/SEM-aligned campaigns, and KPI-driven optimisation. Proven track record of collaborating closely with IS/IT teams to translate complex business needs into compliant, scalable system solutions. Expert in bridging the gap between global commercial strategy and technical execution, with extensive experience coordinating the deployment of Veeva CRM, Approved Email, and CLM across international markets. Passionate about identifying innovative opportunities—including AI-enabled tools and data integration—to enhance HCP engagement and field force productivity within the Life Science sector.…Digital and Omnichannel Lead with extensive experience in international B2B environments within the pharmaceutical industry. Proven track record of designing and implementing digital strategies that enhance customer engagement, optimise content performance, and drive measurable business outcomes. Experienced in website ecosystems, Veeva Vault CRM and marketing automation integration, SEO/SEM-aligned campaigns, and KPI-driven optimisation. Proven track record of collaborating closely with IS/IT teams to translate complex business needs into compliant, scalable system solutions. Expert in bridging the gap between global commercial strategy and technical execution, with extensive experience coordinating the deployment of Veeva CRM, Approved Email, and CLM across international markets. Passionate about identifying innovative opportunities—including AI-enabled tools and data integration—to enhance HCP engagement and field force productivity within the Life Science sector.

Maria Cordero

Digital Marketer, Project Manager, Content Creator, +2

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Digital and Omnichannel Lead with extensive experience in international B2B environments within the pharmaceutical industry. Proven track record of designing and implementing digital strategies that enhance customer engagement, optimise content performance, and drive measurable business outcomes. Experienced in website ecosystems, Veeva Vault CRM and marketing automation integration, SEO/SEM-aligned campaigns, and KPI-driven optimisation. Proven track record of collaborating closely with IS/IT teams to translate complex business needs into compliant, scalable system solutions. Expert in bridging the gap between global commercial strategy and technical execution, with extensive experience coordinating the deployment of Veeva CRM, Approved Email, and CLM across international markets. Passionate about identifying innovative opportunities—including AI-enabled tools and data integration—to enhance HCP engagement and field force productivity within the Life Science sector.…Digital and Omnichannel Lead with extensive experience in international B2B environments within the pharmaceutical industry. Proven track record of designing and implementing digital strategies that enhance customer engagement, optimise content performance, and drive measurable business outcomes. Experienced in website ecosystems, Veeva Vault CRM and marketing automation integration, SEO/SEM-aligned campaigns, and KPI-driven optimisation. Proven track record of collaborating closely with IS/IT teams to translate complex business needs into compliant, scalable system solutions. Expert in bridging the gap between global commercial strategy and technical execution, with extensive experience coordinating the deployment of Veeva CRM, Approved Email, and CLM across international markets. Passionate about identifying innovative opportunities—including AI-enabled tools and data integration—to enhance HCP engagement and field force productivity within the Life Science sector.

Available to hire

Digital and Omnichannel Lead with extensive experience in international B2B environments within the
pharmaceutical industry. Proven track record of designing and implementing digital strategies that enhance
customer engagement, optimise content performance, and drive measurable business outcomes.
Experienced in website ecosystems, Veeva Vault CRM and marketing automation integration,
SEO/SEM-aligned campaigns, and KPI-driven optimisation. Proven track record of collaborating closely with
IS/IT teams to translate complex business needs into compliant, scalable system solutions. Expert in
bridging the gap between global commercial strategy and technical execution, with extensive experience
coordinating the deployment of Veeva CRM, Approved Email, and CLM across international markets.
Passionate about identifying innovative opportunities—including AI-enabled tools and data integration—to
enhance HCP engagement and field force productivity within the Life Science sector.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Digital Tools and Content Strategy Advisor at AstraZeneca

June 1, 2021 - May 1, 2025

Reported to the Head of Digital and Omnichannel within the Global IT Commercial team; led the evolution of digital capabilities and system configurations to optimize the omnichannel ecosystem, ensuring global asset scalability and operational efficiency. Acted as Product Owner for Generative AI implementation in metadata automation, improving tagging speed by 93% and optimizing approval workflows within regulated systems. Directed the implementation of an omnichannel data hub, integrating CRM, Veeva, websites, and events to enable advanced segmentation and Next Best Action strategies.

Digital Lead at AstraZeneca

June 1, 2021 - December 1, 2022

Responsible for leading the omnichannel and digital transformation journeys across Central and Northern Europe; defined omnichannel strategy, personas, customer journeys, and operating models; launched Think Digital Academy, the region's internal digital learning platform.

Global Digital Marketing Lead at Bristol Myers-Squibb

February 1, 2016 - May 1, 2021

Led the implementation, execution and delivery of omnichannel digital campaigns for BMS across global and local teams, collaborating with external agencies and stakeholders; drove digital transformation in local markets while ensuring compliance with Medical, Legal, Regulatory (MLR) requirements.

Global Digital Marketing Operations Manager at Bristol Myers-Squibb

March 1, 2018 - May 1, 2021

Coordinated with local brands and global teams to align strategy, budgets, content, and timelines; ensured smooth communication through ideation, development, and approval processes; led training and alignment calls to ensure timely delivery and brand compliance across markets.

Senior Digital Project Manager at Medical Dodec Ltd

February 1, 2015 - February 1, 2016

Managed a full range of marketing services including web/app design, video production, mobile apps, e-commerce platforms, and digital marketing; led planning, execution, and management of tailored multichannel digital strategies from ideation to launch; collaborated with external agencies to ensure UX, design, artwork, digital build, production, SEO, and PPC alignment with goals.

Digital Strategic Project Manager at Connexity

April 1, 2013 - January 1, 2015

Managed key client relationships and enhanced long-term growth by optimizing online marketing activities across international markets; defined digital strategies and measured outcomes across campaigns.

Digital Account Manager at Thomson Reuters FindLaw

January 1, 2012 - March 1, 2013

Launched the Digital Marketing service in EMAC; managed a 3-person sales team; increased sales by 60% and rose to top 5 within six months; implemented digital tactics including PPC, SEO, websites, mobile, social media and other channels.