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I’m a versatile Digital Content Specialist and Copywriter with over eight years of experience in copywriting, digital marketing, and content management. My experience spans managing enterprise-level content systems, B2B marketing collateral, and consumer-facing digital assets. I have a proven track record operating autonomously within complex tech stacks (including Marketo, WordPress, and SharePoint) to deliver high-converting copy, SEO-optimised blogs, while communicating with a range of different target audiences on different digital platforms. I am adept at managing both internal and external stakeholders, as well as working seamlessly across remote digital workflows, coordinating with global teams and external partners to deliver on-brand content using tools like Marketo, WordPress, SharePoint, Trello, Miro, MS Teams, Slack and Outlook.…I’m a versatile Digital Content Specialist and Copywriter with over eight years of experience in copywriting, digital marketing, and content management. My experience spans managing enterprise-level content systems, B2B marketing collateral, and consumer-facing digital assets. I have a proven track record operating autonomously within complex tech stacks (including Marketo, WordPress, and SharePoint) to deliver high-converting copy, SEO-optimised blogs, while communicating with a range of different target audiences on different digital platforms. I am adept at managing both internal and external stakeholders, as well as working seamlessly across remote digital workflows, coordinating with global teams and external partners to deliver on-brand content using tools like Marketo, WordPress, SharePoint, Trello, Miro, MS Teams, Slack and Outlook.

Lucy Mansell

Copywriter, Content Producer, Content Designer, +2

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I’m a versatile Digital Content Specialist and Copywriter with over eight years of experience in copywriting, digital marketing, and content management. My experience spans managing enterprise-level content systems, B2B marketing collateral, and consumer-facing digital assets. I have a proven track record operating autonomously within complex tech stacks (including Marketo, WordPress, and SharePoint) to deliver high-converting copy, SEO-optimised blogs, while communicating with a range of different target audiences on different digital platforms. I am adept at managing both internal and external stakeholders, as well as working seamlessly across remote digital workflows, coordinating with global teams and external partners to deliver on-brand content using tools like Marketo, WordPress, SharePoint, Trello, Miro, MS Teams, Slack and Outlook.…I’m a versatile Digital Content Specialist and Copywriter with over eight years of experience in copywriting, digital marketing, and content management. My experience spans managing enterprise-level content systems, B2B marketing collateral, and consumer-facing digital assets. I have a proven track record operating autonomously within complex tech stacks (including Marketo, WordPress, and SharePoint) to deliver high-converting copy, SEO-optimised blogs, while communicating with a range of different target audiences on different digital platforms. I am adept at managing both internal and external stakeholders, as well as working seamlessly across remote digital workflows, coordinating with global teams and external partners to deliver on-brand content using tools like Marketo, WordPress, SharePoint, Trello, Miro, MS Teams, Slack and Outlook.

Available to hire

I’m a versatile Digital Content Specialist and Copywriter with over eight years of experience in copywriting, digital marketing, and content management. My experience spans managing enterprise-level content systems, B2B marketing collateral, and consumer-facing digital assets. I have a proven track record operating autonomously within complex tech stacks (including Marketo, WordPress, and SharePoint) to deliver high-converting copy, SEO-optimised blogs, while communicating with a range of different target audiences on different digital platforms.

I am adept at managing both internal and external stakeholders, as well as working seamlessly across remote digital workflows, coordinating with global teams and external partners to deliver on-brand content using tools like Marketo, WordPress, SharePoint, Trello, Miro, MS Teams, Slack and Outlook.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Communications Content Specialist at Data#3 Limited

January 1, 2024 - December 31, 2025

Content Quality Assurance: conducted daily reviews of blogs, landing pages, EDMs and marketing campaigns to ensure 100% brand guideline compliance. Web Publishing: authored and published high-performing B2B blogs and strategic landing pages to drive digital engagement in the tech sector. Asset & Tender Management: managed corporate capability statements and documentation records, streamlining access for regional sales enablement teams and accelerating the tender process. Cross-Functional Collaboration: partnered with diverse internal and external stakeholders daily to manage timelines and maintain communication across multiple digital projects, including subject matter experts.

Digital Content Creator at No1 Property Guide

January 1, 2024 - December 31, 2024

Social Media Copywriting: conceptualised and executed high-engagement social media content across Instagram and Facebook to showcase client success stories and elevate brand presence. SEO Content Strategy: utilised targeted keyword research and SEO frameworks to identify trending topics, authoring high-ranking articles optimised for readability and distinct brand voice. Audience Growth: crafted direct-to-consumer digital copy to capture leads and guide prospects through the marketing funnel.

Digital Content Specialist at Air New Zealand

January 1, 2021 - December 31, 2023

UI/UX Content Management: owned customer-facing written copy, imagery, and application updates for multiple generations of In-Flight Entertainment (IFE) apps across international fleets. International Localisation: coordinated with international regional teams to source, verify, and implement accurate multilingual translations on the backend system. Testing & Quality Control: developed technical content briefs and executed strict end-to-end testing of digital assets and files prior to deployment.

Digital Content Specialist at Auckland Transport

January 1, 2021 - Present

Digital Crisis & Campaign Communications: planned and deployed critical, high-traffic digital updates across public-facing websites and internal intranets (including urgent COVID-19 updates and marketing campaigns). Technical Web Optimisation: performed backend website maintenance, utilising HTML and basic coding to restructure webpages, implement page re-directs, and manage asset hyperlinking.