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Hi, I’m Hilfiah Hilmy, a Social Media Manager with a psychology and content creation background. I apply a human-centered approach to digital strategy, building authentic connections with audiences and turning ideas into actionable campaigns. I have a proven track record growing and monetizing social presence across education, mom, and kids niches—plus hands-on experience in content planning, cross-platform management, audience analysis, and campaign optimization.…Hi, I’m Hilfiah Hilmy, a Social Media Manager with a psychology and content creation background. I apply a human-centered approach to digital strategy, building authentic connections with audiences and turning ideas into actionable campaigns. I have a proven track record growing and monetizing social presence across education, mom, and kids niches—plus hands-on experience in content planning, cross-platform management, audience analysis, and campaign optimization.

Hilfiah Hilmy

Digital Marketer, Social Media Manager, Content Creator, +5

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Hi, I’m Hilfiah Hilmy, a Social Media Manager with a psychology and content creation background. I apply a human-centered approach to digital strategy, building authentic connections with audiences and turning ideas into actionable campaigns. I have a proven track record growing and monetizing social presence across education, mom, and kids niches—plus hands-on experience in content planning, cross-platform management, audience analysis, and campaign optimization.…Hi, I’m Hilfiah Hilmy, a Social Media Manager with a psychology and content creation background. I apply a human-centered approach to digital strategy, building authentic connections with audiences and turning ideas into actionable campaigns. I have a proven track record growing and monetizing social presence across education, mom, and kids niches—plus hands-on experience in content planning, cross-platform management, audience analysis, and campaign optimization.

Available to hire

Hi, I’m Hilfiah Hilmy, a Social Media Manager with a psychology and content creation background. I apply a human-centered approach to digital strategy, building authentic connections with audiences and turning ideas into actionable campaigns.

I have a proven track record growing and monetizing social presence across education, mom, and kids niches—plus hands-on experience in content planning, cross-platform management, audience analysis, and campaign optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Indonesian

Fluent

Work Experience

Freelance Social Media Management at Kelas Warga

April 1, 2026 - Present

Managed social channels and content strategy for community-focused initiatives; created bios, captions, and scripts aligned with brand voice; built a strategic content pillar framework and integrated AI tools to improve efficiency.

Freelance Social Media Manager at Kelas Warga

January 1, 2026 - March 31, 2026

Managed social channels for community-focused initiatives; built and executed content strategies; targeted campaigns to increase reach and engagement; achieved strong follower growth and lead generation metrics across platforms.

Part-Time Digital Marketing at Skema Furniture

January 1, 2024 - December 31, 2025

Optimized Instagram & TikTok bios, captions, and scripts; created custom branded hashtags; developed strategic content pillar framework; utilized AI tools to generate content; supported ads campaigns and asset creation; aligned content with brand persona.

Part Time Digital Marketing at Skema Furniture

January 1, 2024 - December 31, 2025

Optimized Instagram & TikTok bios, captions, and scripts to align with brand persona; created customized branded hashtags. Developed a strategic content pillar framework; used AI tools (ChatGPT, Gemini, DeepSeek). Managed Meta Ads campaigns with a total spend of Rp 758k, targeting homemakers aged 25-65+ in Jabodetabek & Surabaya using Traffic & Awareness objectives. Grew Instagram followers to 176,900; achieved a 6.88% CTR on the best-performing ad; generated 28+ WhatsApp ads.

Social Media Manager at Ibu di Internet

January 1, 2024 - December 31, 2025

Social media management and content creation for education, mom & kids niche. Achievements include 100K+ views, 1,000+ new followers, 5.8% engagement rate, and IDR 5M revenue in 60 days. Selected for feature coverage by NHK World.

Social Media Manager & Content Creator at Ibu di Internet

January 1, 2024 - December 31, 2025

Managed content planning and cross-platform social media management for education-focused mom & kids niche. Grew TikTok presence, optimized bios/captions, and executed campaigns that improved engagement and reach. Selected for feature coverage by NHK World; achieved 100K+ views and 1K+ new followers with measurable revenue outcomes.