My entire career has focused on communication, marketing and advertising. For over 20 years, I have been working closely with all kinds of clients, helping them to define their own voice, refine their message, better communicate what they do and connect with their audiences. I have worked in a wide variety of agencies, companies and sectors, always with a strategic, creative and learning-oriented approach. I see communication as a thorough, rigorous process capable of building trust, strengthening positioning and achieving real results. I am motivated by challenges that require understanding new contexts, delving into complex messages and turning them into value.

Carolina Cervantes Ramiro

My entire career has focused on communication, marketing and advertising. For over 20 years, I have been working closely with all kinds of clients, helping them to define their own voice, refine their message, better communicate what they do and connect with their audiences. I have worked in a wide variety of agencies, companies and sectors, always with a strategic, creative and learning-oriented approach. I see communication as a thorough, rigorous process capable of building trust, strengthening positioning and achieving real results. I am motivated by challenges that require understanding new contexts, delving into complex messages and turning them into value.

Available to hire

My entire career has focused on communication, marketing and advertising. For over 20 years, I have been working closely with all kinds of clients, helping them to define their own voice, refine their message, better communicate what they do and connect with their audiences. I have worked in a wide variety of agencies, companies and sectors, always with a strategic, creative and learning-oriented approach.

I see communication as a thorough, rigorous process capable of building trust, strengthening positioning and achieving real results. I am motivated by challenges that require understanding new contexts, delving into complex messages and turning them into value.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Beginner

Work Experience

Corporate Communications and Members Manager at TicBioMed
December 1, 2023 - Present
Developed and implemented a communications strategy to strengthen the cluster's positioning, link its activity areas, and convey value to partners, European project stakeholders and the European digital health ecosystem. Managed relationships with members, partners and stakeholders; ecosystem development; planning and executing corporate communications, sponsor relations, events, CSR, and content management and outreach activities.
Digital Marketing Manager at Productos Deportivos S.A. (LAKEN)
January 1, 2018 - December 31, 2023
Brand strategy, e-commerce, marketplaces, SEO/SEM, campaigns, analytics and coordination with partners; development of digital channels; content and promotional activities; monitoring results.
E-commerce & Partner Stores Manager (Market Spain) at Market America Inc.
January 1, 2016 - December 31, 2018
Managed e-commerce strategy, partner stores, and online marketplace activities for the Spain region; cross-functional coordination with partners; planning and execution of digital campaigns; growth of online channels.
Copywriter at Avon Cosmetics
January 1, 2015 - December 31, 2015
Developed English copy for Avon’s international catalog in Turkey, North Africa and the Middle East; combining commercial copywriting, editorial approach and adaptation of messages to different markets.
Copywriter and Creative Director at Boomers!
January 1, 2014 - December 31, 2015
Copywriting, creative direction, campaign concepts, brief management, team leadership and creative supervision for campaigns and materials.
Copywriter at Brain Unlimited
January 1, 2011 - December 31, 2014
Copywriting for brands across various markets; development of concepts and content across campaigns; collaboration with international teams.
Freelance Copywriter at Sake
January 1, 2010 - December 31, 2011
Argentina and Mexico freelance copywriting for cosmetics and beauty brands; adapting messages for local markets.
Senior Copywriter at Capocha
January 1, 2009 - December 31, 2011
Senior copywriter; led copy and concept development for campaigns; client presentations; team coordination.
Copywriter at Pool CP
January 1, 2006 - December 31, 2008
Copywriter for campaigns and brand communications.
Trainee, Accounts Department at Madrid Agency (Euro RSCG / similar)
January 1, 2003 - December 31, 2003
Trainee in the Accounts Department; supported campaign planning and client coordination.
Copywriter at Sineusis Communications
January 1, 2004 - December 31, 2006
Advertising creative, copywriting, campaign concepts, communications strategy, brand development, brief management, proposal presentations, creative supervision and team leadership.

Education

Bachelor's Degree in Advertising and Public Relations at Universidad Complutense de Madrid
January 1, 1997 - January 1, 2002
Erasmus Year (Fourth Year) at University of Bergen at University of Bergen
January 1, 2001 - January 1, 2002
International Executive Program in Digital Marketing at ENAE Business School
January 1, 2015 - January 1, 2016
AI-powered Audio Visual Content Creation at Cámara de Comercio de Murcia (Murcia Chamber of Commerce)
January 1, 2021 - May 26, 2026

Qualifications

Erasmus Scholarship
January 1, 2001 - January 1, 2002
International Executive Program in Digital Marketing
January 1, 2015 - January 1, 2016
AI-powered Audio Visual Content Creation
January 1, 2021 - May 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail