Ahmad Eldeeb

Lead Game UI/UX Designer at Loba Gaming – Game Studio

Directed design across multiple early-stage game titles (Samlah, Ice Breaker, Jackaroo); established a cohesive game design system and UI foundations. Led the development and launch of onboarding and progression flows, achieving +40% faster time-to-play and reduced early-session drop-offs. Drove cross-functional UX reviews, QA, and strategic alignment with product and engineering teams.

Principal Product Designer at Sampo AI Pricing Tool

End-to-end design for Sampo’s early-stage AI scaling tool; defined vision, information architecture, and UX strategy; designed AI pricing tool pages and onboarding; boosted early sign-ups by +28% on the landing page; created pricing analytics dashboard for internal pilots; established onboarding/segmentation logic to support GTM.

Product Design Lead at Hakbah [Saudi-based Fintech]

Redesigned core savings features; boosted weekly active users by 22%; implemented user-segmented notifications increasing engagement; authored BRD for Hakbah-Tawuniya partnership; launched a visual savings tracker; standardized cross-platform design system usage across apps/web; mentored designers.

Senior Product Designer at Sary

Senior Product Designer; led research in data analysis and logistics; defined success metrics and prepared reports for senior management; contributed to Driver Delivery 2.0; improved order conversion; reduced churn via redesign of key flows; mentored mid/senior designers; contributed to establishing a consistent design language.

Product Design Lead at Sary

Managed a team of 8 designers across 3 squads; defined quarterly design OKRs tied to revenue and retention; built research-driven pricing and catalog systems to support scalable growth across Saudi Arabia and Egypt; led the creative vision across design, marketing, and development to unify language.

Senior Product Designer at Sary

Sr. Product Designer; led consumer research and data analysis to define success metrics and prepare reports for senior management; applied design thinking to create impact across multiple features.

Lead Product Designer at Nafas

Led product from idea to acquisition; championed user research, UX flows, and strategic UX architecture to drive growth and acquisition.

Sr. Product Designer at Aqarmap

Championed consumer research; boosted user activation and SEO; optimized onboarding and notifications; contributed to market-leading features and growth.