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Creative strategist and brand specialist with 20 years at the intersection of music, culture, and hospitality, and a genuine, practised commitment to neurodiversity advocacy. I bring a rare combination: the commercial instincts of someone who has run her own label and events business for two decades, the visual execution skills of a hands-on brand designer, and a deep understanding of how ADHD and neurodivergent thinking shapes creativity, identity, and audience connection. I help purpose-led organisations, artists, and wellness brands find a voice that is distinctive, authentic, and built to last.…Creative strategist and brand specialist with 20 years at the intersection of music, culture, and hospitality, and a genuine, practised commitment to neurodiversity advocacy. I bring a rare combination: the commercial instincts of someone who has run her own label and events business for two decades, the visual execution skills of a hands-on brand designer, and a deep understanding of how ADHD and neurodivergent thinking shapes creativity, identity, and audience connection. I help purpose-led organisations, artists, and wellness brands find a voice that is distinctive, authentic, and built to last.

Sophie Raibin

Brand Designer, Brand Strategist, Creative Director, +4

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Creative strategist and brand specialist with 20 years at the intersection of music, culture, and hospitality, and a genuine, practised commitment to neurodiversity advocacy. I bring a rare combination: the commercial instincts of someone who has run her own label and events business for two decades, the visual execution skills of a hands-on brand designer, and a deep understanding of how ADHD and neurodivergent thinking shapes creativity, identity, and audience connection. I help purpose-led organisations, artists, and wellness brands find a voice that is distinctive, authentic, and built to last.…Creative strategist and brand specialist with 20 years at the intersection of music, culture, and hospitality, and a genuine, practised commitment to neurodiversity advocacy. I bring a rare combination: the commercial instincts of someone who has run her own label and events business for two decades, the visual execution skills of a hands-on brand designer, and a deep understanding of how ADHD and neurodivergent thinking shapes creativity, identity, and audience connection. I help purpose-led organisations, artists, and wellness brands find a voice that is distinctive, authentic, and built to last.

Available to hire

Creative strategist and brand specialist with 20 years at the intersection of music, culture, and hospitality, and a genuine, practised commitment to neurodiversity advocacy.

I bring a rare combination: the commercial instincts of someone who has run her own label and events business for two decades, the visual execution skills of a hands-on brand designer, and a deep understanding of how ADHD and neurodivergent thinking shapes creativity, identity, and audience connection. I help purpose-led organisations, artists, and wellness brands find a voice that is distinctive, authentic, and built to last.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Founder & Director at Raibin Productions / Record Label: Aligned Moons

June 1, 2006 - Present

Built and led an independent music and events business for nearly 20 years, spanning artist management, talent booking, brand partnerships, and event production across London and internationally. Developed and executed brand awareness and marketing strategies for venues, artists, and hospitality clients — from concept through to audience-facing delivery. Managed end-to-end event logistics for high-profile nightlife events: talent contracting, artist relations, production coordination, and post-event analysis. Founded Aligned Moons record label — overseeing creative direction, release strategy, and artist development. Cultivated long-term client and artist relationships built on trust, clear communication, and a deep understanding of creative industries.

Marketing Manager at Lío London

December 1, 2022 - May 1, 2023

Designed and executed full marketing plans for one of London’s most acclaimed live dining and entertainment venues; managed and controlled campaign budgets. Represented the marketing function in cross-functional leadership meetings, aligning promotional calendars with the venue's artistic vision and commercial targets. Used audience intuition developed across 20 years in hospitality to handle high-pressure guest and brand reputation situations with discretion and agility. Coordinated social media content output with the community manager across Instagram, Facebook, and LinkedIn.

Brand Executive at Fosun Tourism Group (Cook's Club & Casa Cook Hotels)

March 1, 2022 - September 1, 2022

Led branding for Cook's Club & Casa Cook Hotels — handling event design, graphic asset creation, and promotional content for event weeks. Conducted hotel brand audits and reported findings to senior stakeholders to improve guest experience and brand consistency. Organised event preparation and DJ bookings; collaborated with external social media agencies on content delivery.

CMS Editor at Little Emperors

September 1, 2021 - March 1, 2022

Managed and edited hotel imagery and content across CMS platforms, maintaining high standards of accuracy and visual consistency for a luxury travel brand.

PR & Communications Manager at The Cuckoo Club

November 1, 2018 - May 1, 2019

Managed PR relationships and promoter network; supported social media management and CRM operations. Coordinated artist logistics and event operations for one of London’s leading private members clubs.

Marketing Manager at BEAT London

November 1, 2016 - April 1, 2017

Developed and managed brand awareness campaigns; oversaw social media output and DJ bookings.

PR Marketing Manager at Charlie Mykonos

January 1, 2016 - January 1, 2016

Public relations and marketing responsibilities for a high-profile venue in Mykonos (2016).

Event Reservations & Floor Manager at Branco Hotel Mykonos

January 1, 2017 - January 1, 2017

Event reservations coordination and floor management for Mykonos property (2017).

Business Development Manager at Guester Technologies

January 1, 2012 - January 1, 2014

Developed new business opportunities and partnerships in tech/events space (2012 – 2014).