Content Manager at Froebel Total International

Spearheaded the establishment of a SEA content production division, designing the organisational structure, hiring cross-functional talent, and building workflows from the ground up; grew the team into a fully operational unit within 2 months. Drove a multi-market localization strategy, adapting Korean educational content into English, Mandarin, Bahasa Melayu, and Bahasa Indonesia by partnering with dubbing vendors and regional specialists; balancing cultural accuracy with commercial relevance across diverse audiences. Mentored a team of Video Editors, Motion Graphic Designers, Translators, and Social Media Specialists. Acted as the strategic bridge between Korea HQ and regional operations; translating headquarters' vision into executable regional plans, managing competing stakeholder priorities, and ensuring alignment across all levels. Pioneered AI animation and content production workflows, conducting ongoing market intelligence on emerging tools and platform algorithms. Built the b

Content Production Manager (Freelance) at Hogarth Worldwide

Oversaw multi-market content production across six SEA countries, managing complex stakeholder networks spanning Translation, Web Development, Graphic Production, and Apple's global brand teams; ensuring regional output met both local audience needs and international brand standards. Served as the primary creative and operational liaison for senior internal and external stakeholders, building trusted relationships that enabled fast, high-quality execution in a lean, deadline-driven environment. Proactively identified and resolved production risks across concurrent workstreams, maintaining on-time and within-budget delivery across a high volume of content formats (Web, Print, Video, Apple TV, Social Media, OOH). Synthesised market and platform insights to adapt content strategies per country, contributing to informed decisions on localisation approach and audience targeting across the SEA region.

Associate Manager / Senior Video Editor at The Walt Disney Company

Oversaw compliance, mastering, and quality assurance across all FOX Channels and Disney+, establishing and upholding broadcast and streaming standards that ensured content met regulatory requirements and platform expectations across the SEA region. Collaborated with Censorship Officers, Media Servicing teams, and cross-functional stakeholders to align editorial standards and ensure timely, accurate delivery of assets; managing competing priorities across a high-volume content pipeline. Led workflow optimisation initiatives following system updates, identifying bottlenecks, proposing process improvements, and implementing changes that increased team productivity and delivery consistency. Mentored and developed junior editors, creating a supportive learning environment that built technical confidence and raised overall team capability.

Creative Producer / Video Editor (Freelance) at The Walt Disney Company

Produced and edited On-Air and Marketing Promotions for all Disney Channels, ensuring brand alignment, timely delivery, and high-quality creative output across campaigns.

Senior Creative Producer, Marketing at Blue Ant Media

Led a cross-functional team of producers and vendors to develop and execute strategic branding and marketing campaigns, ensuring creative alignment across departments while maintaining brand consistency with global partners and local agencies. Drove end-to-end programme management across multiple concurrent projects; setting timelines, managing budgets, and proactively resolving production challenges to ensure on-time, high-quality delivery. Served as the primary stakeholder liaison across Production, Marketing, Programming, and Ad Sales, translating diverse needs into cohesive creative strategies and facilitating communication across departments for seamless execution. Actively engaged with global creative partners and local agencies to exchange best practices, gather brand intelligence, and identify emerging trends; applying market insights to keep campaigns relevant and competitive. Mentored producers and creative team members, fostering a collaborative environment built on continuo