I am a brand and visual designer currently completing an MA in Graphic Design and Visualisation at Loughborough University. My work focuses on brand identity, campaign design, and visual communication, translating cultural insights into compelling brand experiences across digital, print, and motion. In my MA dissertation, I repositioned PUMA for Gen Z audiences, combining cultural storytelling with a strategic branding approach, and I have hands-on experience delivering end-to-end campaigns for heritage brands and emerging concepts.

Harish Mathivanan

I am a brand and visual designer currently completing an MA in Graphic Design and Visualisation at Loughborough University. My work focuses on brand identity, campaign design, and visual communication, translating cultural insights into compelling brand experiences across digital, print, and motion. In my MA dissertation, I repositioned PUMA for Gen Z audiences, combining cultural storytelling with a strategic branding approach, and I have hands-on experience delivering end-to-end campaigns for heritage brands and emerging concepts.

Available to hire

I am a brand and visual designer currently completing an MA in Graphic Design and Visualisation at Loughborough University. My work focuses on brand identity, campaign design, and visual communication, translating cultural insights into compelling brand experiences across digital, print, and motion.

In my MA dissertation, I repositioned PUMA for Gen Z audiences, combining cultural storytelling with a strategic branding approach, and I have hands-on experience delivering end-to-end campaigns for heritage brands and emerging concepts.

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Language

English
Advanced

Work Experience

Creative Head – Visual & Campaign design at Rotaract Club of Chennai Towers
August 1, 2022 - August 1, 2023
Directed event photography for 1 major event and managed end-to-end videography production for 2 events. Conceptualised and designed 5+ digital promotional materials - including event posters and festival campaign graphics. Collaborated with cross-functional teams to develop visual content strategies that improved audience engagement across club communications.
Visual production & Post-production at Wedding Whisperers / Shots by Vandana
June 1, 2022 - August 1, 2024
Supported equipment setup, studio lighting, and post-production workflows across 50+ client photography sessions. Executed photo editing and retouching in Adobe Photoshop and Lightroom, maintaining consistent colour grading, exposure correction, and image quality standards. Optimised scheduling and digital asset management processes, improving overall workflow efficiency by 25%.

Education

Bachelor of Science in Visual Communication at SRM University, Vadapalani, Chennai
July 8, 2019 - April 29, 2022
Master of Arts (MA) - Graphic Design and Visualisation at Loughborough University
September 23, 2024 - December 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment