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I'm a seasoned marketing leader with 10+ years in the music and entertainment industries. As the Founder and CEO of The Connect Consultancy, I drive brand partnerships, marketing campaigns, and culture strategy for independent artists and global brands, helping artists grow their audiences and revenue through integrated promotional platforms. I'm passionate about inclusive and diverse work experiences, strong partnerships, and collaborative campaigns that resonate with fans worldwide. I thrive on leading cross-functional teams, mentoring talent, and turning strategic priorities into actionable plans that elevate artists, brands, and the culture we create together.…I'm a seasoned marketing leader with 10+ years in the music and entertainment industries. As the Founder and CEO of The Connect Consultancy, I drive brand partnerships, marketing campaigns, and culture strategy for independent artists and global brands, helping artists grow their audiences and revenue through integrated promotional platforms. I'm passionate about inclusive and diverse work experiences, strong partnerships, and collaborative campaigns that resonate with fans worldwide. I thrive on leading cross-functional teams, mentoring talent, and turning strategic priorities into actionable plans that elevate artists, brands, and the culture we create together.

Olakumbi Akiwumi

Brand Strategist, Marketing Strategist, Creative Director, +2

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I'm a seasoned marketing leader with 10+ years in the music and entertainment industries. As the Founder and CEO of The Connect Consultancy, I drive brand partnerships, marketing campaigns, and culture strategy for independent artists and global brands, helping artists grow their audiences and revenue through integrated promotional platforms. I'm passionate about inclusive and diverse work experiences, strong partnerships, and collaborative campaigns that resonate with fans worldwide. I thrive on leading cross-functional teams, mentoring talent, and turning strategic priorities into actionable plans that elevate artists, brands, and the culture we create together.…I'm a seasoned marketing leader with 10+ years in the music and entertainment industries. As the Founder and CEO of The Connect Consultancy, I drive brand partnerships, marketing campaigns, and culture strategy for independent artists and global brands, helping artists grow their audiences and revenue through integrated promotional platforms. I'm passionate about inclusive and diverse work experiences, strong partnerships, and collaborative campaigns that resonate with fans worldwide. I thrive on leading cross-functional teams, mentoring talent, and turning strategic priorities into actionable plans that elevate artists, brands, and the culture we create together.

Available to hire

I’m a seasoned marketing leader with 10+ years in the music and entertainment industries. As the Founder and CEO of The Connect Consultancy, I drive brand partnerships, marketing campaigns, and culture strategy for independent artists and global brands, helping artists grow their audiences and revenue through integrated promotional platforms.

I’m passionate about inclusive and diverse work experiences, strong partnerships, and collaborative campaigns that resonate with fans worldwide. I thrive on leading cross-functional teams, mentoring talent, and turning strategic priorities into actionable plans that elevate artists, brands, and the culture we create together.

Skills

Branding

Copywriting

Podcast Production

Experience Level

Branding

Expert

Copywriting

Expert

Podcast Production

Intermediate

Language

English

Fluent

Work Experience

Founder and CEO at The Connect Consultancy (Brand Partnerships + Marketing + Culture)

April 1, 2017 - Present

Led strategic brand partnerships, marketing campaigns and culture strategy for independent artists and global brands; coordinated artist rollouts with major DSPs; managed daily operations for diverse promotional activities; secured brand partnerships and led high-profile events.

Label Manager - Contract Hire at Virgin Music Label & Artist Services (f/k/a Caroline International)

September 1, 2017 - November 1, 2018

Provided dedicated support to employees, led end-to-end project management for music releases, advised on online brand positioning and fanbase expansion, and facilitated studio sessions as acting A&R.

Press Office Officer at PaperRoute Empire UK

September 1, 2018 - September 1, 2022

Produced media outreach and press materials; coordinated with artists and management; supported campaigns for Young Dolph, Key Glock; contributed to global press strategy.

Executive Producer at The Culture Podcast

July 1, 2019 - July 1, 2020

Led production planning and cross-functional team collaboration; developed strategy and execution for podcast content; elevated brand presence through engaging programing.

Contributing Writer at National Billion$ Mag UK

February 1, 2016 - August 1, 2017

Contributed entertainment content and brand storytelling for a major UK publication.

Public Relations Lead at Chocolate City Music Record Label

January 1, 2012 - February 1, 2014

Led PR campaigns and press outreach for label artists; collaborated with marketing and management to secure media coverage.

Writer at OK! Nigeria

June 1, 2011 - April 1, 2012

Wrote entertainment content and contributed to lifestyle features.