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Olakumbi Akiwumi

Available to hire

I'm a seasoned marketing leader with 10+ years in the music and entertainment industries.

About

I’m a seasoned marketing leader with 10+ years in the music and entertainment industries. As the Founder and CEO of The Connect Consultancy, I drive brand partnerships, marketing campaigns, and culture strategy for independent artists and global brands, helping artists grow their audiences and revenue through integrated promotional platforms.

I’m passionate about inclusive and diverse work experiences, strong partnerships, and collaborative campaigns that resonate with fans worldwide. I thrive on leading cross-functional teams, mentoring talent, and turning strategic priorities into actionable plans that elevate artists, brands, and the culture we create together.

  • 13 years' experience
  • Joined May 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience· 7 roles

Executive Producer · The Culture PodcastJul 2019 – Jul 2020 · 1 yr 1 mo

Led production planning and cross-functional team collaboration; developed strategy and execution for podcast content; elevated brand presence through engaging programing.

Press Office Officer · PaperRoute Empire UKSep 2018 – Sep 2022 · 4 yrs 1 mo

Produced media outreach and press materials; coordinated with artists and management; supported campaigns for Young Dolph, Key Glock; contributed to global press strategy.

Label Manager - Contract Hire · Virgin Music Label & Artist Services (f/k/a Caroline International)Sep 2017 – Nov 2018 · 1 yr 3 mos

Provided dedicated support to employees, led end-to-end project management for music releases, advised on online brand positioning and fanbase expansion, and facilitated studio sessions as acting A&R.

Founder and CEO · The Connect Consultancy (Brand Partnerships + Marketing + Culture)Apr 2017 – Present · 9 yrs 8 mos
Contributing Writer · National Billion$ Mag UKFeb 2016 – Aug 2017 · 1 yr 7 mos
Public Relations Lead · Chocolate City Music Record LabelJan 2012 – Feb 2014 · 2 yrs 2 mos
Writer · OK! NigeriaJun 2011 – Apr 2012 · 11 mos

Education

Bachelor of Science in Health & Social Care · London Metropolitan University2030 – 2012
Health Studies Certificate · City University London2030 – 2010

Certifications and awards

Brand Leadership: Building Brand and Culture2030 – 2026
Marketing Strategy: Nurturing Your Customers2030 – 2026
The Changing Role of the CEO2030 – 2026

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