I'm a Marketing & Digital Content Specialist focused on creating engaging content and campaigns that resonate with audiences. I plan and execute multi-channel marketing initiatives, craft digital content, presentations, and e-learning materials that drive engagement and measurable results. I bring strong skills in digital marketing, social media management, analytics, and campaign optimization. I enjoy collaborating with cross-functional teams to develop on-brand assets, grow audiences, and improve ROI, while delivering clear, visually appealing resources and training that empower others.

Urooj Rajput

I'm a Marketing & Digital Content Specialist focused on creating engaging content and campaigns that resonate with audiences. I plan and execute multi-channel marketing initiatives, craft digital content, presentations, and e-learning materials that drive engagement and measurable results. I bring strong skills in digital marketing, social media management, analytics, and campaign optimization. I enjoy collaborating with cross-functional teams to develop on-brand assets, grow audiences, and improve ROI, while delivering clear, visually appealing resources and training that empower others.

Available to hire

I’m a Marketing & Digital Content Specialist focused on creating engaging content and campaigns that resonate with audiences. I plan and execute multi-channel marketing initiatives, craft digital content, presentations, and e-learning materials that drive engagement and measurable results.

I bring strong skills in digital marketing, social media management, analytics, and campaign optimization. I enjoy collaborating with cross-functional teams to develop on-brand assets, grow audiences, and improve ROI, while delivering clear, visually appealing resources and training that empower others.

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Language

English
Fluent

Work Experience

Digital Marketing & Content Specialist at Slizzr Inc.
January 1, 2021 - January 1, 2026
Planned and executed multi-channel marketing campaigns (social media, email, app push notifications) that increased platform engagement and event attendance by 30%. Created digital content, graphics, videos, and copy for the Slizzr mobile app, social media channels, and community newsletters, driving higher user interaction and brand awareness. Collaborated with designers and cross-functional teams to produce visually appealing and on-brand assets. Analyzed campaign performance using analytics tools, providing actionable insights that optimized engagement across marketing initiatives.
Business & Talent Development Specialist at Government of Canada
January 1, 2022 - January 1, 2023
Delivered 1-on-1 and group training to 100+ small business owners, guiding e-commerce setup, social media strategy, and digital marketing campaigns, resulting in measurable increases in online engagement and sales. Created and facilitated live virtual sessions, tutorials, and instructional materials on SEO, content marketing, email automation, and platform adoption, enhancing learning outcomes and campaign performance. Developed marketing content, guides, and templates to support digital literacy and campaign execution. Managed HubSpot support tickets and tracked engagement metrics, providing actionable insights to optimize program effectiveness and client satisfaction.

Education

Bachelor of Business Administration and Human Resources at Niagara College Canada, Niagara-on-the-Lake, ON
January 11, 2030 - May 26, 2026
Digital Marketing Strategy Certificate at Harvard Business School
January 11, 2030 - January 1, 2025

Qualifications

Digital Marketing Strategy Certificate
January 11, 2030 - January 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail