I am a marketing and brand communications professional with an MBA, focused on delivering customer-centered strategies across client services, project coordination, and independent brand development. I specialize in market research, customer insights, product positioning, and visual communication to drive engagement and informed decision-making. My background spans beauty entrepreneurship, cosmetic production coordination, and UX-informed digital projects. I am adept at building brand identities, creating effective content across platforms, and translating feedback into improvements that strengthen brand presentation and content strategies.

Olha Tsybkina

I am a marketing and brand communications professional with an MBA, focused on delivering customer-centered strategies across client services, project coordination, and independent brand development. I specialize in market research, customer insights, product positioning, and visual communication to drive engagement and informed decision-making. My background spans beauty entrepreneurship, cosmetic production coordination, and UX-informed digital projects. I am adept at building brand identities, creating effective content across platforms, and translating feedback into improvements that strengthen brand presentation and content strategies.

Available to hire

I am a marketing and brand communications professional with an MBA, focused on delivering customer-centered strategies across client services, project coordination, and independent brand development. I specialize in market research, customer insights, product positioning, and visual communication to drive engagement and informed decision-making.

My background spans beauty entrepreneurship, cosmetic production coordination, and UX-informed digital projects. I am adept at building brand identities, creating effective content across platforms, and translating feedback into improvements that strengthen brand presentation and content strategies.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Client Relations & Marketing Support at Beauty Salon
May 1, 2024 - Present
Client-facing role focused on customer engagement, retention, and brand communication support. Managed high-volume client communication daily—scheduling, inquiries, service coordination, and follow-up. Maintained repeat client relationships through personalized service and proactive communication. Collected and analyzed client feedback and translated insights into service improvements. Created social content for Instagram (Reels, Stories) and visual brand materials; supported daily posting using Canva.
Brand & Website Strategy Consultant at Dental Clinic
October 1, 2025 - February 1, 2026
Conducted competitive analysis across dental clinic websites to identify gaps in brand communication and conversion. Defined content hierarchy and page structure to guide new patients from first impression to booking. Developed brand messaging and assets to communicate clinic value to first-time visitors. Collaborated with graphic designer to maintain brand consistency across digital touchpoints.
Brand Builder & Independent Business Owner at Personal Brand - Beauty Services
January 1, 2021 - December 31, 2024
Built and ran a client-facing service business; responsible for brand, digital marketing, and customer communication. Created brand identity, tone, and consistent brand communication across platforms. Managed end-to-end customer communication from inquiry to follow-up, maintaining a returning client base through organic marketing. Planned and executed social content across Instagram (posts, Reels, captions) and campaigns; iterated offers based on feedback.
Project Coordinator at Cosmetics Manufacturing - Internship
January 1, 2023 - December 31, 2023
Coordinated product development projects; served as main contact between production and clients. Tracked timelines, managed approvals, and coordinated deliverables. Oversaw packaging and visual identity approvals (colors, materials, labeling) for brand consistency. Supported marketing and product presentation discussions related to packaging, positioning, and campaign materials.
Insurance Specialist at Salamandra Insurance Company
January 1, 2015 - December 31, 2018
Managed corporate client portfolio—consultations, policy documentation, and ongoing account relationships. Communicated complex product information clearly to clients; handled issue resolution and compliance documentation.
Legal Assistant at Law Office
January 1, 2013 - December 31, 2014
Drafted legal documents and formal correspondence; maintained case files and supported client communication.
Brand & Website Strategy at Dental Clinic - Freelance Project
October 1, 2025 - February 1, 2026
Conducted competitive analysis of dental clinic websites, defined content hierarchy and page structure to guide new patients from first impression to booking, developed brand messaging and assets to communicate value to first-time visitors, and collaborated with a designer to maintain brand consistency across digital touchpoints.
Legal Assistant at Law Office - Internship
January 1, 2013 - January 1, 2014
Drafted legal documents and formal correspondence; maintained case files and supported client communication.

Education

MBA - Business Administration at Ariel University, Israel
January 1, 2021 - December 31, 2024
Google UX Design Certificate at Coursera
December 1, 2024 - June 1, 2025
Design-Led Strategy: Design Thinking for Business at University of Sydney, Coursera
January 1, 2025 - December 31, 2025
Bachelor of Laws (LL.B.) at Odessa Law Academy, Ukraine
January 1, 2011 - December 31, 2015
MBA - Business Administration at Ariel University, Israel (recognized in Canada)
January 1, 2021 - January 1, 2024
Google UX Design Certificate at Coursera
December 1, 2024 - June 1, 2025
Design-Led Strategy: Design Thinking for Business at University of Sydney, Coursera
January 1, 2025 - May 26, 2026
Bachelor of Laws (LL.B.) at Odessa Law Academy, Ukraine
January 1, 2011 - January 1, 2015

Qualifications

Google UX Design Certificate
December 1, 2024 - June 1, 2025
MBA - Business Administration
January 1, 2021 - December 31, 2024
Design Thinking for Business (Design-Led Strategy)
January 1, 2025 - December 31, 2025
Bachelor of Laws (LL.B.)
January 1, 2011 - December 31, 2015
MBA - Business Administration
January 1, 2021 - January 1, 2024
Google UX Design Certificate
December 1, 2024 - June 1, 2025
Design-Led Strategy: Design Thinking for Business
January 1, 2025 - May 26, 2026
Bachelor of Laws (LL.B.)
January 1, 2011 - January 1, 2015

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Education, Consumer Goods, Other

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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