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Hi, I am Kristine Baroian, a strategic B2B marketing leader with international experience in AI and fintech. I focus on go-to-market strategy, demand generation, and pipeline growth across EU and US markets. I have a proven track record of generating 1,200+ MQLs annually, scaling CRM to 30K leads, and leading multi-market campaigns while aligning marketing with sales and product teams. Today I am building AI-driven marketing workflows and agent-based systems using n8n to automate lead generation, outreach, and content processes. These solutions speed up execution and enable scalable growth across regions and channels.…Hi, I am Kristine Baroian, a strategic B2B marketing leader with international experience in AI and fintech. I focus on go-to-market strategy, demand generation, and pipeline growth across EU and US markets. I have a proven track record of generating 1,200+ MQLs annually, scaling CRM to 30K leads, and leading multi-market campaigns while aligning marketing with sales and product teams. Today I am building AI-driven marketing workflows and agent-based systems using n8n to automate lead generation, outreach, and content processes. These solutions speed up execution and enable scalable growth across regions and channels.

Kristine Baroian

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi, I am Kristine Baroian, a strategic B2B marketing leader with international experience in AI and fintech. I focus on go-to-market strategy, demand generation, and pipeline growth across EU and US markets. I have a proven track record of generating 1,200+ MQLs annually, scaling CRM to 30K leads, and leading multi-market campaigns while aligning marketing with sales and product teams. Today I am building AI-driven marketing workflows and agent-based systems using n8n to automate lead generation, outreach, and content processes. These solutions speed up execution and enable scalable growth across regions and channels.…Hi, I am Kristine Baroian, a strategic B2B marketing leader with international experience in AI and fintech. I focus on go-to-market strategy, demand generation, and pipeline growth across EU and US markets. I have a proven track record of generating 1,200+ MQLs annually, scaling CRM to 30K leads, and leading multi-market campaigns while aligning marketing with sales and product teams. Today I am building AI-driven marketing workflows and agent-based systems using n8n to automate lead generation, outreach, and content processes. These solutions speed up execution and enable scalable growth across regions and channels.

Available to hire

Hi, I am Kristine Baroian, a strategic B2B marketing leader with international experience in AI and fintech. I focus on go-to-market strategy, demand generation, and pipeline growth across EU and US markets. I have a proven track record of generating 1,200+ MQLs annually, scaling CRM to 30K leads, and leading multi-market campaigns while aligning marketing with sales and product teams.

Today I am building AI-driven marketing workflows and agent-based systems using n8n to automate lead generation, outreach, and content processes. These solutions speed up execution and enable scalable growth across regions and channels.

Skills

Lead Nurturing

Copywriting

CRM

Experience Level

Lead Nurturing

Expert

Copywriting

Expert

CRM

Expert

Language

English

Fluent

Italian

Advanced

Norwegian

Intermediate

German

Beginner

Armenian

Fluent

Russian

Fluent

Work Experience

Head of Marketing Communications at HAY-HAY Concept

February 1, 2026 - Present

Creative community and lifestyle concept brand. Supporting brand and marketing initiatives for an international lifestyle brand. Developing multi-channel marketing presence across digital and offline European markets. Building brand identity, messaging, and content strategy aligned with European market positioning.

Marketing Lead at Cognaize

September 1, 2025 - Present

AI-powered document intelligence solutions for financial institutions. Led B2B marketing strategy for an AI-powered product, focusing on GTM, demand generation, and pipeline growth across EU and US markets. Drove pipeline growth through integrated demand generation campaigns (1,200+ MQLs annually). Improved lead quality and conversion through targeted demand generation campaigns. Partnered with CEO and leadership to define product positioning and messaging. Built and implemented AI-driven marketing workflows to improve marketing efficiency and scalability. Aligned marketing, sales, and product teams to drive measurable growth.

Marketing Project Manager at Cognaize

April 1, 2023 - September 1, 2025

Marketing Strategy & Execution. Executed multi-market B2B marketing campaigns focused on lead generation and pipeline growth across EU and US. Managed $200K+ annual events budget, ensuring cost-effective allocation across UK, US, and European markets. Led international campaigns generating 1,200+ MQLs annually. Led LinkedIn campaigns increasing post engagement by 150%, contributing to 100+ inbound leads per month. Executed 15+ industry-targeted email campaigns aligned with CRM segmentation and ICP targeting. Delivered data-driven marketing reports and recommendations to senior leadership. Corporate Communications & PR: Led awards strategy and submission process across 15+ high-profile industry awards. Cultivated media relationships and coordinated press communication. CRM & Marketing Operations: Owned HubSpot CRM strategy, segmentation and reporting. Automated lead enrichment processes, scaling the contact database to 30K+ quality contacts. Improved marketing-sales alignment through wo

Marketing Project Coordinator at Cognaize

September 1, 2022 - March 1, 2023

Identified and secured participation in major global industry events. Managed vendor negotiations, venue sourcing and budget allocation. Led end-to-end execution of international event sponsorships. Coordinated company rebranding initiative, including market research, competitive analysis, and brand rollout. Managed stakeholder alignment across sales, advisors and executive leadership.

Project Manager at AeroGroup

March 1, 2021 - February 1, 2022

In-flight entertainment company. Content production and partnerships with major global airlines. Led cross-functional project management between content, sales, and distribution teams. Negotiated content acquisition deals with Hollywood, European, and Asian studios. Achieved 70% cost reduction on top-tier movie acquisitions. Secured strategic partnership with Red Bull and launched a children's podcast initiative.