Kristine Baroian

Creative community and lifestyle concept brand. Supporting brand and marketing initiatives for an international lifestyle brand. Developing multi-channel marketing presence across digital and offline European markets. Building brand identity, messaging, and content strategy aligned with European market positioning.

AI-powered document intelligence solutions for financial institutions. Led B2B marketing strategy for an AI-powered product, focusing on GTM, demand generation, and pipeline growth across EU and US markets. Drove pipeline growth through integrated demand generation campaigns (1,200+ MQLs annually). Improved lead quality and conversion through targeted demand generation campaigns. Partnered with CEO and leadership to define product positioning and messaging. Built and implemented AI-driven marketing workflows to improve marketing efficiency and scalability. Aligned marketing, sales, and product teams to drive measurable growth.

Marketing Strategy & Execution. Executed multi-market B2B marketing campaigns focused on lead generation and pipeline growth across EU and US. Managed $200K+ annual events budget, ensuring cost-effective allocation across UK, US, and European markets. Led international campaigns generating 1,200+ MQLs annually. Led LinkedIn campaigns increasing post engagement by 150%, contributing to 100+ inbound leads per month. Executed 15+ industry-targeted email campaigns aligned with CRM segmentation and ICP targeting. Delivered data-driven marketing reports and recommendations to senior leadership. Corporate Communications & PR: Led awards strategy and submission process across 15+ high-profile industry awards. Cultivated media relationships and coordinated press communication. CRM & Marketing Operations: Owned HubSpot CRM strategy, segmentation and reporting. Automated lead enrichment processes, scaling the contact database to 30K+ quality contacts. Improved marketing-sales alignment through wo