Bojana Mališić Velimirović
I'm Bojana Mališić Velimirović, a Performance Marketing Specialist with 5+ years of experience running paid campaigns in demanding verticals like betting, real estate, and media.
About
I’m Bojana Mališić Velimirović, a Performance Marketing Specialist with 5+ years of experience running paid campaigns in demanding verticals like betting, real estate, and media. I love figuring out what moves the numbers and building scalable systems to keep the momentum—across Meta, Google, and beyond. Right now I manage digital marketing for a sports portal across Montenegro, Serbia, and Bosnia & Herzegovina, handling traffic, engagement, and monetization while continuously testing and optimizing.
Before transitioning to marketing, I spent over ten years as a journalist and TV host. That background taught me to think about audiences first, craft compelling stories, and collaborate across editorial, sales, and creative teams. That perspective still informs how I approach campaigns today: with clarity, empathy for the audience, and a bias for data-driven decisions.
- 15 years' experience
- Joined May 2026
Skills· 3
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Real Estate & Construction
- Gaming
- Travel & Hospitality
- Professional Services
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Work experience
Running Meta and Google campaigns for a sports media portal across Montenegro, Serbia and BiH — traffic, engagement, monetisation. Google Search, Display and YouTube ads, including campaigns for a podcast. Ad inventory and banner management via Google Ad Manager. Dashboards in Looker Studio, behaviour tracking in GA4, basic GTM setup. Ongoing creative and audience testing — keeping what works, cutting what doesn't.
Meta Ads across several industries — betting acquisition, real estate lead gen, hospitality. On betting campaigns, held an average CPA of €9.50 over 9 months through audience segmentation and constant iteration. Real estate work focused on lead generation for apartment sales — ads, landing pages, follow-up funnels. Performance reporting in GA4 and Looker Studio; regular coordination with sales and creative teams.
Journalist, editor and host across national TV and radio for over a decade. Editorial planning, programme production, team coordination and mentoring.
Education
Certifications and awards· 6
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