I'm Bojana Mališić Velimirović, a Performance Marketing Specialist with 5+ years of experience running paid campaigns in demanding verticals like betting, real estate, and media. I love figuring out what moves the numbers and building scalable systems to keep the momentum—across Meta, Google, and beyond. Right now I manage digital marketing for a sports portal across Montenegro, Serbia, and Bosnia & Herzegovina, handling traffic, engagement, and monetization while continuously testing and optimizing. Before transitioning to marketing, I spent over ten years as a journalist and TV host. That background taught me to think about audiences first, craft compelling stories, and collaborate across editorial, sales, and creative teams. That perspective still informs how I approach campaigns today: with clarity, empathy for the audience, and a bias for data-driven decisions.

Bojana Mališić Velimirović

I'm Bojana Mališić Velimirović, a Performance Marketing Specialist with 5+ years of experience running paid campaigns in demanding verticals like betting, real estate, and media. I love figuring out what moves the numbers and building scalable systems to keep the momentum—across Meta, Google, and beyond. Right now I manage digital marketing for a sports portal across Montenegro, Serbia, and Bosnia & Herzegovina, handling traffic, engagement, and monetization while continuously testing and optimizing. Before transitioning to marketing, I spent over ten years as a journalist and TV host. That background taught me to think about audiences first, craft compelling stories, and collaborate across editorial, sales, and creative teams. That perspective still informs how I approach campaigns today: with clarity, empathy for the audience, and a bias for data-driven decisions.

Available to hire

I’m Bojana Mališić Velimirović, a Performance Marketing Specialist with 5+ years of experience running paid campaigns in demanding verticals like betting, real estate, and media. I love figuring out what moves the numbers and building scalable systems to keep the momentum—across Meta, Google, and beyond. Right now I manage digital marketing for a sports portal across Montenegro, Serbia, and Bosnia & Herzegovina, handling traffic, engagement, and monetization while continuously testing and optimizing.

Before transitioning to marketing, I spent over ten years as a journalist and TV host. That background taught me to think about audiences first, craft compelling stories, and collaborate across editorial, sales, and creative teams. That perspective still informs how I approach campaigns today: with clarity, empathy for the audience, and a bias for data-driven decisions.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Performance Marketing Manager at Skaut Sport
January 1, 2025 - Present
Running Meta and Google campaigns for a sports media portal across Montenegro, Serbia and BiH — traffic, engagement, monetisation. Google Search, Display and YouTube ads, including campaigns for a podcast. Ad inventory and banner management via Google Ad Manager. Dashboards in Looker Studio, behaviour tracking in GA4, basic GTM setup. Ongoing creative and audience testing — keeping what works, cutting what doesn't.
Marketing Specialist / Performance Marketing at NTH Media
January 1, 2022 - Present
Meta Ads across several industries — betting acquisition, real estate lead gen, hospitality. On betting campaigns, held an average CPA of €9.50 over 9 months through audience segmentation and constant iteration. Real estate work focused on lead generation for apartment sales — ads, landing pages, follow-up funnels. Performance reporting in GA4 and Looker Studio; regular coordination with sales and creative teams.
Journalist / TV & Radio Host / Editor at RTCG / IN TV / Prva TV
January 1, 2008 - January 1, 2019
Journalist, editor and host across national TV and radio for over a decade. Editorial planning, programme production, team coordination and mentoring.

Education

M.A. in Journalism at Faculty of Political Sciences
January 1, 2003 - January 1, 2008
M.A. in Journalism at Faculty of Political Sciences, Podgorica
January 11, 2030 - June 2, 2026

Qualifications

Google Analytics 4 — CXL Institute
January 11, 2030 - May 27, 2026
Google Ad Manager — Certified
January 11, 2030 - May 27, 2026
Google Ads Certified
January 11, 2030 - May 27, 2026
Google Analytics 4 — CXL Institute (Intermediate level)
January 11, 2030 - June 2, 2026
Google Ad Manager — Certified
January 11, 2030 - June 2, 2026
Google Ads Certified
January 11, 2030 - June 2, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Gaming, Travel & Hospitality, Professional Services