Hi, I’m Polina Tolmacheva. I’m a detail-oriented UI/UX designer with a solid background in visual arts and hands-on experience in digital design and visual communications. I specialize in creating intuitive, responsive interfaces for mobile and web platforms, and I’ve guided products through the full lifecycle—from competitive UX research and user flow mapping to high-fidelity prototyping and UI kit development.

Polina Tolmacheva

Hi, I’m Polina Tolmacheva. I’m a detail-oriented UI/UX designer with a solid background in visual arts and hands-on experience in digital design and visual communications. I specialize in creating intuitive, responsive interfaces for mobile and web platforms, and I’ve guided products through the full lifecycle—from competitive UX research and user flow mapping to high-fidelity prototyping and UI kit development.

Available to hire

Hi, I’m Polina Tolmacheva. I’m a detail-oriented UI/UX designer with a solid background in visual arts and hands-on experience in digital design and visual communications.

I specialize in creating intuitive, responsive interfaces for mobile and web platforms, and I’ve guided products through the full lifecycle—from competitive UX research and user flow mapping to high-fidelity prototyping and UI kit development.

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Language

Russian
Fluent
English
Advanced
Serbian
Intermediate

Work Experience

Independent Graphic & Brand Designer (B2B / Local Business) at Self-Employed Montenegro
January 1, 2024 - Present
Delivering end-to-end graphic design and brand identity solutions for local businesses (cafes, restaurants, retail shops). Designing high-converting commercial print collateral, marketing brochures, menus, and signage. Managing the complete production cycle, from initial creative briefs and storytelling to pre-press quality control.
Junior UI/UX Designer (Contract) at NovinaPutu Montenegro
November 1, 2023 - December 31, 2024
Designed the end-to-end interface for the first-of-its-kind mobile application for traffic rules and driving preparation in Montenegro; launched and live on Google Play. Conducted comprehensive UX benchmarking, designed the complete UI, information architecture, and user flows from scratch, produced 40+ high-fidelity interactive screens in Figma. Built a comprehensive, scalable UI Kit (components, variants, tokenized styles), optimized frontend development cycles, and collaborated closely with developers and stakeholders to ensure pixel-perfect implementation.
UI/UX & Web Designer | Project-Based Experience at Remote
January 1, 2022 - December 31, 2023
Intensive 1-Year Specialized Training Program culminating in a portfolio of digital products, including responsive web platforms, high-converting landing pages, and mobile concepts. Focused on user-centric design, mapped complex user journeys, established visual hierarchies, and validated layout hypotheses via click-through prototypes. Executed hallway usability testing to identify friction points and iterate on UI layouts prior to final handoff.
Independent Digital & E-commerce Designer at Self-Employed Remote
January 1, 2020 - December 31, 2022
Designed conversion-optimized commercial graphics and rich-content infographics for major E-commerce platforms. Analyzed consumer behavior patterns to design high-impact visual hierarchies that increased Click-Through Rates (CTR) and item page engagement.
Independent Graphic & Brand Designer at Self-Employed / Freelance Remote
January 1, 2012 - December 31, 2020
Delivered end-to-end brand identity solutions, marketing collateral, and digital assets for SMEs and social media channels. Managed the full client lifecycle from initial design brief and creative conceptualization to print production management (Pre-press) and strict deadline compliance.

Education

Bachelor of Arts in Design at University of Hertfordshire in partnership with British Higher School of Art and Design
January 1, 2008 - December 31, 2012
UI/UX & Web/App Design Certification at International School of Professions
January 1, 2022 - December 31, 2023

Qualifications

UI/UX & Web/App Design Certification
January 1, 2022 - December 31, 2023

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education